NAGRA Unveils intuiTV All-In-One Immersive TV Experience

NAGRA presented its new all-in-one TV experience called intuiTV at CES this week. The new television interface provides an intuitive, immersive and elegantly simple viewing experience in 4K Ultra HD and HD centered around making television more enjoyable for the consumer. NAGRA offers intuiTV to pay-TV operators as a managed cloud-based platform they can configure with a full line-up of premium content and advanced TV services including live TV, VOD, SVOD, PVR, social TV and more via an innovative streaming device and touchscreen remote control.

As seen in its CES meeting room, intuiTV is distinguished by a clean, zoomable screen view and a remote interface that works “hand-in-glove” with the display. The onscreen experience is, as its name implies — intuitive to the user as it visually presents their channel favorites and featured options.


NAGRA leverages its longstanding expertise in television and harnesses state-of-the-art connectware, hardware, content security, streaming and cloud technologies to simplify today’s app-fragmented viewing experience.

IntuiTV features gesture and voice commands to make navigation and search for content easy: viewers “swipe-to-tune,” left or right, up or down to access recent channels, viewing history, trending programs and new content. The remote control also provides direct access to favorite channels or the VOD catalog from the touchscreen.

IntuiTV provides instant access to live TV as well as instant app access, allowing the viewer to be instantly immersed in any content, which is just a click away.

“The future of television is television and it’s more about enjoying content than anything else,” said André Kudelski, chairman and CEO of the Kudelski Group.


“This means getting back to a simpler and more intuitive viewing experience that makes it easy for consumers to find the content they want, without having to worry about constantly swapping inputs, changing remote controls and guessing what is behind each and every app on a constantly morphing app dashboard. With intuiTV, they can enjoy all their content in one place, with one device, one remote and a single and seamless user experience.”

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