Facebook has decided it wants longer videos, and will reward videographers who create them. That’s quite a turnabout for the company that counts three seconds as a “view,” and the many publishers reporting that few viewers watch their videos to completion. Facebook still plans to count three seconds as a view, but is changing its News Feed algorithm to favor longer videos, especially those that keep viewers watching. With the new algorithm, the longer a video holds its audience, the more Facebook will promote it. The social network is also adding a feature similar to Snapchat Stories. Continue reading Facebook Pushes Longer Video, Offers Snapchat-Like Feature

The trade group Digital Content Next just released a report that details how some publishers of newspapers and other media outlets are pulling back on their use of Facebook’s Instant Articles program. The change comes as publishers re-examine their business models, especially vis-à-vis social media platforms. Publishers have hosted stories on Facebook, rather than their own websites, so they load more quickly on mobile phones. But these publishers also chafe against Facebook restrictions on the number and types of ads in Instant Articles. Continue reading Publishers Rethink Sharing Content on Social Media Platforms

Snapchat just updated its guidelines for publishers, who are now restricted from posting on Discover so-called questionable pictures devoid of news or editorial value, or providing links to or reports of fake news, stressing that all content must be accurate and fact-checked. In Feburary, Snapchat will offer publishers a tool to “age-gate” content, with the option for preventing minors from seeing some content altogether. These guidelines are being introduced as parent company Snap Inc. is preparing for an IPO. Continue reading Snapchat Preps for IPO with Metrics, Stricter Publishing Rules

As artificial intelligence and machine learning become less expensive, their role is taking off in corporate America, and will soon extend from routine tasks to more complex, sophisticated decision-making. The neural network, for example, mimics the operations of the human brain, enabling AI to learn without extensive human intervention. Companies that are moving towards AI include AIG, which has shifted funds that would have gone to outsourced projects to AI, and aims to hire more programmers with AI skills. Continue reading Corporations Are Adopting AI, Startup Debuts AI-Based Video

When examining top apps based on revenue (outside of games), streaming services dominated 2016. Sensor Tower lists Spotify as the top earner, generating the most revenue across platforms, including Apple’s App Store and Google Play. Android chat app LINE took the second spot, followed by Netflix, Tinder, Pandora and HBO Now. Hulu ranked No. 7 on the App Store and No. 9 in overall revenue. “The list indicates that the trend toward cord cutting … is still going strong, as is the growth of subscription-based streaming of music,” reports TechCrunch. However, translating app success into profits remains a challenge for some (Pandora is laying off 7 percent of its workforce, despite touting more than 4.3 million subscribers). Continue reading Streaming Services Top Chart of Apps Earning Most Revenue

This year Snap Inc. will go on a roadshow to market its expected IPO, and founder Evan Spiegel is expected to play an out-sized role, with the company’s IPO bankers and executives depicting him as a Steve Jobs-like visionary for millennial products. The goal is to portray Snap as a company that will become a media/content behemoth that can meet and exceed its hoped-for $20 billion to $25 billion IPO valuation, in a class with Apple and Facebook, rather than Twitter, which has deflated since its 2013 IPO. Continue reading Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

Disney-ABC Television Group has signed an agreement with Snapchat to produce several original shows for the social media platform. The first production will be “Watch Party: The Bachelor,” an aftershow for ABC’s “The Bachelor” that will debut Jan. 3, the day after the premiere of that reality dating show’s 21st season. The original episodes will run three to five minutes each and be available for 24 hours on Snapchat, appearing in the Discover section. The season finale will be produced as a Snapchat Live Story. Continue reading Disney-ABC to Produce Short Form Video Series for Snapchat

With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

As noted by Bolter and Grusin in their seminal work Remediation: Understanding New Media, there is a trend towards transparency of the supports that underlie media content. For example, consider the current obsession with grinding down smartphone bezels so that all that remains is a gleaming, five-inch window into the world of “Angry Birds.” Or, look to the excitement of panel manufacturers who boast of new color spaces, dynamic ranges, and resolutions. Virtual reality presents the possible apotheosis of this kind of mediation: a technology where content has no borders, instead utilizing the totality of one’s senses, the net cast by its content so wide that the machinery which deploys it becomes eclipsed. Continue reading CES 2017: An Argument for Opacity in Our Next Technologies

Many social networks have thrived on creating relationships with celebrities and influencers, but Snapchat prefers to treat them like ordinary users — so much so that its terms of service prohibit users from getting paid to post. The aim is to provide users a more authentic, less product-promoting experience. It’s also Snapchat’s strategy for differentiating its platform, thus better attracting advertisers that prefer the credibility of an “authentic experience” to influencer endorsements of products. Continue reading Snapchat’s Strategy Behind Rebuffing Influencers, Celebrities

After adding a new camera to its messaging app Messenger, Facebook is now enabling group video chatting, with support for up to six different users at the same time. The move fits in with Facebook’s strategy of emphasizing videos and photos, and chief executive Mark Zuckerberg’s statement on the company’s November earnings call that, “soon, we believe a camera will be the main way we share.” That may be good for Messenger users, but a challenge to several video-messaging apps just receiving venture capital infusions. Continue reading Facebook Amps Up Visuals with Group Video Chat and Masks

Facebook rolled out its initial support for 360-degree Live streams, allowing publishers to stream immersive videos directly to News Feed. The first publisher to do so is National Geographic’s Facebook Page, which will show scientists emerging from 80 days of isolation in pods at Utah’s Mars Desert Research Station and feature footage of the ersatz Mars landscape and interviews with the researchers. Later in the month, Facebook Live 360 broadcasts will be an option in Facebook Live’s API. Continue reading Facebook Launches Live 360 Video with National Geographic

Facebook is reportedly working on a new feature, dubbed Collections, that presents curated content from publishers in News Feed. Collections is similar to Snapchat’s Discover section, where selected news outlets can showcase news stories, videos and other content. The move is seen both as another way that Facebook is copying rival Snapchat, and, at the same time, battling the scourge of fake news that came to the fore during the U.S. presidential election. Facebook did not comment on the development. Continue reading Facebook to Enable Curated News Collections for News Feed

CNN just made a deal to acquire Beme, a social media app founded by Casey Neistat, who has a huge millennial fan base, and Matt Hackett, former Tumblr vice president of engineering. As part of the deal, Beme’s 12 employees will join CNN. The idea behind Beme was to share “more authentic” video on social platforms, via four-second bursts that don’t allow the creator to edit the content. CNN is betting that Neistat’s idea — that authenticity draws in a younger demographic — proves true under their aegis. Continue reading CNN Acquires Social App Beme to Attract Youth Demographic

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms