Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Apple has created software specifications that it hopes will encourage developers to build game controllers for its computers and mobile devices including iPads, iPhones and iPod touches. The company says the specs are designed to ensure that controllers “have consistent sets of control elements that both players and game designers can rely on.” According to the document, “Controllers must enhance gameplay — they must not be required.” Continue reading Apple Plans Support for Third-Party MFi Game Controllers

“TV Everywhere” and “cord-cutting” were major themes at this week’s NCTA Cable Show in Washington, D.C. where the industry presented technologies intended to sustain its relevancy. Examples included Roku and Xbox as cable set-tops, smartphones as remotes, iPads as TVs, a Slingbox product from Arris and more. Comcast unveiled its X2 cloud DVR and TiVo is expanding its TV Everywhere options with a new Web portal. Continue reading NCTA Cable Show: Battling Cord-Cutting with Technology

Microsoft and Best Buy announced yesterday that they are teaming up to convert the computing sections of 600 Best Buy locations into new in-store retail shops called Windows Stores. The 1,500-2,200 square feet mini-stores plan to feature an array of Microsoft products including computers, phones and Xbox video game machines. Windows Stores will be distinctly designed featuring prominent Microsoft colors and logos, and plan to start opening this summer. Continue reading Windows Stores: Microsoft and Best Buy Team on Retail Space

During the NCTA Cable Show this week in Washington D.C., Comcast CEO Brian Roberts unveiled the X2 cloud-based entertainment platform that will enable Xfinity TV subscribers to access live and on-demand television programming, online video, personalized recommendations and apps across platforms including computers, smartphones, tablets and TVs. The company has also upgraded its current X1 platform with a new “Send to TV” feature that allows users to send Web content to their set-top box. Continue reading NCTA Cable Show: Comcast Unveils X2 Cloud-Based Platform

Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media

According to an annual study by the Entertainment Software Association, video games are beginning to have a larger impact on other media. The study found that active gamers are more inclined to give up time spent with television and movies while pursuing interactive entertainment. However, the ESA also notes that 42 percent of the console owners they surveyed indicate that their game systems are used to watch movies and play games. Continue reading E3 2013: Gamers Spending Less Time with TV and Movies

According to CCS Insight’s new market forecast, more than 6.6 billion mobile phones will be in use worldwide by the end of 2017, and two-thirds of them are expected to be smartphones. Teamed with the growing adoption of tablets, by 2017 mobile devices are projected to outnumber people on the planet for the first time. Additionally, CCS predicts sales of 4G devices to grow tenfold between 2012 and 2017, to 650 million units. Continue reading Market Forecast: Mobile Devices to Outnumber People by 2017

As the $66 billion videogame industry continues its transition toward mobile and social games, the annual Electronic Entertainment Expo (E3) is failing to attract some of the industry’s new rising stars. The show, which kicks off tomorrow in Los Angeles, will continue its focus on console games and, as a result, is not expected to draw developers who identify with a broader landscape of games for smartphones, tablets and other devices. Continue reading E3: With Focus on Consoles, is Gaming Confab Out of Touch?

Intel’s talks to purchase media content for a new TV service are moving forward, according to people familiar with the matter. Although Intel has yet to close any programming deals, the chip giant is reportedly offering to pay as much as 75 percent more for content than traditional cable rates. Sources indicate that Intel has moved substantially on subscriber fees it is willing to pay and has also suggested preventing viewers from skipping commercials for a show’s first run. Continue reading Sources Say Intel Advancing with TV Service Content Deals

Verizon Wireless will pay the National Football League a reported $1 billion over four years for the rights to make additional football games available on its customers’ smartphones. In a significant move for the mobile industry, the NFL will begin to show Sunday afternoon games on Verizon Wireless phones next year. Select Sunday, Monday and Thursday night games are already available on Verizon phones, but there are typically 10-12 games scheduled on a Sunday afternoon. Continue reading Verizon to Stream Sunday Afternoon NFL Games to Phones

Intel and Samsung announced a partnership this week that will allow Samsung TV owners to stream movies directly from PCs running Intel’s latest processors. The companies are teaming to integrate Intel’s Wireless Display technology directly into Samsung’s TVs, which will eliminate the need for a separate receiver to play media content on TVs streamed from a PC. The technology is expected to reach consumers by the end of this year. Continue reading Streaming Movies from Intel-based Laptops to Samsung TVs

According to PricewaterhouseCoopers’ “Entertainment & Media Outlook 2013-2017” report, consumer spending on mobile Internet access will surpass spending on home broadband connections this year. Combined spending is projected to grow from $91 billion in 2012 to $153.3 billion in 2017. The report also predicts that 87 percent of the U.S. population (286.7 million people) will have mobile Internet devices within four years. Continue reading Mobile Net Spending to Exceed Home Broadband for First Time

Multiplatform video service provider Vubiquity and DVR pioneer TiVo announced a partnership yesterday that will integrate Vubiquity’s AnyVU Streaming service with the TiVo user experience. AnyVU Streaming is an end-to-end multiplatform video solution that enables service providers to launch TV Everywhere services. The TiVo user interface will allow for integration of Vubiquity’s subscription movie package ViewNow on any device. Continue reading AnyVU: Vubiquity and TiVo Partner on TV Everywhere Solution

Samsung won a largely unexpected legal victory against Apple yesterday that could potentially stop the sale of early model iPhones and iPads. The U.S. International Trade Commission, which has jurisdiction over certain trade practices, ruled that Apple violated a Samsung patent related to tech used to send data over wireless networks. Devices in question include the iPhone 4, iPhone 3GS, iPad 3G, iPad 2 3G and iPad 3 (the more current iPhone 5 and fourth-generation iPad were unaffected). Continue reading ITC Ruling Favors Samsung, Could Impact Apple Products