Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

Google introduced a new report titled “Quantifying Movie Magic with Google Search” that details how effective Google searches can be in regards to predicting the future box office success of upcoming movies. If proven accurate, Google could join forces with traditional methods such as surveys, tracking polls and other analytic services. The company claims it can predict opening weekend box office revenue with up to 94 percent accuracy. Continue reading Is Google Search the Future of Predicting Box Office Numbers?

Google has announced a new data tracking service for Google Trends that offers information and related charts regarding the most-searched people, locations and assorted topics across more than 40 categories. The Top Charts feature provides those interested with details based on rankings by search interest for topics from movies to cities to sports teams to tourist attractions. The service is updated monthly and goes back to 2004. Continue reading Google Trends Adds Charts Feature for Tracking Searches

Palo Alto-based Boxfish released a new Android version of its second screen TV guide app last week. The Boxfish app, which first launched on iOS in August 2012, monitors conversations in real time based on nearly 1,000 U.S. channels in order to make TV searchable via key topics. The data that is analyzed by Boxfish could potentially one day power consumers’ DVRs and cable boxes. Since last year’s iOS launch, the company has been working to perfect the identification of topics. Continue reading Boxfish CEO Hopes Second Screen App Will Build Better TV

Following three years of partner testing, Twitter has announced the general availability of its advertising services for U.S. businesses. Kevin Weil, Twitter’s senior director of product for revenue, made the announcement on stage yesterday during the TechCrunch Disrupt conference in New York City. The launch of Twitter Ad services could increase company revenue in preparation for an anticipated IPO. Continue reading Twitter Ads Service Now Available for All U.S. Businesses

Rather than crawl websites like a traditional search engine, Shodan navigates back channels tracking servers, webcams, printers, routers and other devices connected to the Internet. Each month, it gathers information on roughly 500 million connected devices and services. CNNMoney calls Shodan “the scariest search engine on the Internet.” As we move closer to the Internet of Things, it raises questions about how easy it may be to hack anything that is connected to the Internet. Continue reading Search Engine Exposes Vulnerability of Connected Devices

Google still remains in firm control of the online search market, with roughly two-thirds of the market in its grasp. But as mobile devices grow in number, the way people are searching for information and services is changing. This puts the $22 billion online search industry at a crossroads, as it tries to figure out how mobile and online search can work together — and for a profit. Continue reading Trends in Mobile Are Changing the Online Search Model

According to the Wall Street Journal, there is no doubt that the smartphone is the current, dominant computing device. Just consider the numbers: Nearly 700 million smartphones were shipped worldwide last year, according to Strategy Analytics. That’s nearly twice as many PC shipments. And it was only a few years ago that PCs were atop that statistic. Now people are using smartphones for a wide variety of functions. Continue reading Tech Giants Battle to Control Evolving Mobile Experience

While Google is best known for its powerful Web search engine, Android mobile operating system and acquisition of YouTube in 2006, it also offers lesser-known, but impressive services. From exploration to academia to art and much more, Google’s online products and services aim to inform users, improve lives and make them more secure. Business Insider lists 11 Google initiatives you may never knew existed. Continue reading Google is About More Than Just Search and Smartphones

Bing Now, a new research project demonstrated at Microsoft’s headquarters last week, could give Web searchers a way to gauge the ongoing atmosphere of a bar or restaurant before they decide to visit or make a reservation. Researchers are looking to smartphone owners who are already at the location to provide updated information when checking in. The crowdsourcing tool measures sound with the smartphone’s microphone. Continue reading Bing Now Turns to Live Crowdsourcing for Advanced Search

Google’s purchase this month of Channel Intelligence, a data management platform for retailer inventory, suggests that Google has plans to become the dominant player in global e-commerce. In the U.S. alone, that market is already worth $186 billion. The $125 million deal will not only impact Google’s ad business, but underscores the company’s strategy to work its way into the retail market, starting with e-commerce websites. Continue reading Google Takes Next Step to Dominate Retail with Acquisition

Back in 1990, Walmart suprassed Kmart in sales. In 1992, it passed up Sears. By 2011, it had higher worldwide sales than the combined total sales of the next six biggest retailers: Kroger, Target, Walgreens, Costco, Home Depot and CVS. That same year, Amazon was 15^th on the list of top retailers. This year, it’ll likely end up in the 7^th spot, just a few billion behind Target. But is Google stealing online retail from Amazon? Continue reading Amazon Growing, But Will Need to Fend Off Google in Retail

Samsung’s new TV Discovery service will enable viewers to search for and watch live TV, on-demand video and online videos from outlets such as YouTube. The company plans to unveil the new platform at Mobile World Congress this week in Barcelona. TV Discovery will work on Samsung’s line of smart TVs and its mobile devices. The service will learn user preferences and give recommendations based on each user’s viewing history and interests. Continue reading Samsung to Launch TV Discovery for Video, Live Television