Sharp Introduces Quattron+ Series and SmartCentral Platform

At its CES press event today, Sharp unveiled its new AQUOS Quattron+ (Q+) series of LED televisions and a new SmartCentral smart TV platform. In 2014 Sharp will offer 19 different AQUOS LED TVs 60-inches and larger. The company claims its Q+ series offers the highest resolution Full HD TV. The SmartCentral platform helps viewers search, discover and share content, while the SmartCentral mobile app connects smartphones and tablets to Sharp TVs.

The 2014 AQUOS LED Smart TV line-up consists of four series: The THX 4K certified flagship AQUOS 4K series; AQUOS Q+, the highest resolution Full HD TV; AQUOS Quattron (Q), which offers 33 percent more subpixels than a standard HDTV; and AQUOS HD, which offers a 1080p HD display.

Q+ televisions feature Sharp’s Quattron panel and Revelation technology, which divides each pixel, creating two pixels from one, to deliver 16 million subpixels. That’s an astounding 10 million more than conventional Full HDTVs. Q+ TVs also have built-in upscaling.

“Our new line-up of AQUOS TVs provides customers with more higher resolution choices than ever before,” said John Herrington, president, Sharp Electronics Marketing Company of America. “Not only does Sharp manufacture superior 4K and Full HD sets in a variety of large-screen sizes, our Q series and our new Q+ offerings provide viewers with even more resolution options, including picture quality never seen before from a 1080p panel.”

Toshi Osawa, chairman and CEO of Sharp Electronics, noted that Sharp’s performance is outpacing forecasts as it concentrates its business in three principle areas: consumer products, professional products, and components. He added that Sharp is a leader in the production of high quality large screen displays.

Provision for the creative professional, as well as its impact on the consumer experience, was later underscored by Herrington, who prefaced the unveiling of Sharp’s Ultra HD line-up with “The Art of Amazing,” a 4K production competition for professional filmmakers organized with Red and THX. The films will be featured in Sharp’s booth in Central Hall.

Sharp also showcased its SmartCentral smart TV platform. SmartCentral enables viewers to search cable, satellite, and streaming services through the SmartCentral interactive guide and across live TV and built-in streaming services by title, genre, time and popularity. It will even help you discover new content by providing recommendations based on your preferences. The SmartCentral mobile app, available for free for iOS and Android, enables viewers to connect smartphones and tablets to Sharp AQUOS TVs to access, control and share content. Users can discover and share videos, pictures and music stored on smart devices.

In addition to UHD television, Sharp revealed the Sharp Universal Player and Wireless Bridge, the industry’s first WiSA (Wireless Speaker Audio)-compliant Universal Player system. According to the company’s press release, the Sharp Universal Player (SD- WH1000U) is the first component to transmit uncompressed sound at 24-bit/96kHz and video at Full HD (1080p) — wirelessly.

The Sharp Universal Player was named a 2014 International CES Innovations Design and Engineering Awards honoree in the High Performance Home Audio category.