Nikon, the Japanese company best known for still cameras, is vaulting into the mainstream of professional moving images with its acquisition of California-based RED Digital Cinema. RED cameras popular among filmmakers and other creators include the RED ONE 4K and V-RAPTOR [X] series. The company also invented the REDCODE RAW compression technology. On closing, RED will become a wholly-owned subsidiary of Nikon, which plans to merge “Nikon’s expertise in product development” with “RED’s knowledge in cinema cameras, including unique image compression technology and color science.” Continue reading Nikon to Enter Cinema Camera Business with RED Acquisition

Netflix has the largest global audience of any paid streaming service and produces the most original content, optimum position to recommend camera specs and photographic best practices. Netflix requires that at least 90 percent of a program’s content be captured using hardware from its “approved camera list,” which currently includes 51 models from seven manufacturers. There are some exceptions, mainly for documentaries. But the care the company takes in vetting the list — with input from creatives, camera manufacturers and global experts — makes the five-year-old tradition respected guidance for video professionals. Continue reading Netflix-Approved Camera List Has Expanded to 51 Models

Netflix has updated details for approved camera systems as part of its content delivery requirements. “While capturing at a higher resolution is certainly important to image quality, we know it’s not everything,” Netflix camera systems specialist Kris Prygrocki shared, emphasizing that other attributes include dynamic range, color accuracy, noise performance, sensor readout speed, compression, chrome subsampling and bit depth. Other considerations are post-production software support for the recorded file format, proper color management and metadata options, Prygrocki said. Netflix has had camera standards since 2019. Continue reading Netflix Explains Its Camera Requirements and Best Practices

That’s what ROAM Consulting president Pete Putman asked in his HPA Tech Retreat discussion of the apparently out-of-nowhere rise of 8K. But the presentation’s title — “8K: Whoa! How’d We Get There So Quickly?” — was actually misdirection, as Putman showed in great detail how the development, research and plans for 8K go as far back as the 1990s. His advice for those considering a 4K television is that they won’t have to wait long to buy an affordable 8K one. (Although many in the audience preferred the purchase of a 4K TV with HDR.) “CES 2019 was full of 8K TV models,” he noted. Continue reading HPA Tech Retreat: How Did 8K Media Get Here So Quickly?

RED, the company known for its 4K Epic and Weapon film/TV cameras, just debuted a smartphone, the RED Hydrogen One, which will be offered by AT&T and Verizon. The Android phone, which has a 5.7-inch display, is, says the company, “the foundation of a future multi-dimensional media system.” The phone can connect to RED’s other cameras via pogo pins and, in the future, to lens mounts and other modules. RED’s first such module will be a DSLR-similar camera sensor. The phone also produces holographic images. Continue reading RED Debuts Android Smartphone That Creates 4D Holograms

At Facebook’s F8 developer conference, the company and RED Digital Cinema announced they are teaming up to build a professional VR camera. No further details on price, release date or technical specs were made available. Previously, Facebook demonstrated its depth reconstruction, which enhances 3D imagery, and its prototype Surround 360 cameras. Facebook director of engineering Brian Cabral described RED as an “ideal partner” because the company’s high-dynamic range cameras work well with its depth reconstruction technology. Continue reading Facebook and RED Partner to Build High-End 8K VR Camera

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

At the Beverly Wilshire Hotel, actors John Cho and Leslie Mann hosted the Academy of Motion Picture Arts and Sciences’ annual Scientific and Technical Awards, honoring the programmers, inventors and breakthroughs advancing the entertainment industry. The evening awarded 18 achievements, to 34 individual recipients and five organizations. Many of the technologies and products awarded, including an array of digital cinema cameras, represented years of R&D. AMPAS president Cheryl Boone Isaacs opened the evening’s event. Continue reading Sci-Tech Awards Honor Digital Cinema Cams, Capture Systems

At NAB 2016, RED Digital Cinema president Jarred Land gave the press an overview of progress the company has made with the 8K Vista Vision sensor for its Weapon Cinema camera. Land reports that “Guardians of the Galaxy 2” is shooting with sensors, which are not yet widely available. RED is also carving a new path of openness to third party manufacturers, including the announcement that its Weapon, Scarlet-W and RED Raven cameras can now shoot in Avid DNxHR and DNxHD recording formats via a free firmware update. Continue reading RED on 8K Production, Third Party Tools and Avid Integration

Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

Journalist Adrian Pennington forwarded us news that NHK is expected to be at Wimbledon in June for behind closed doors testing of 8K Super Hi-Vision. The tests will be conducted with IMG and the All England Lawn Tennis Club. Wimbledon host broadcaster BBC worked previously with NHK on Super Hi-Vision, including transmissions to Washington and Japan during the London 2012 Summer Olympics. “8K broadcasting is on the verge of becoming a reality, and it will undoubtedly become the mainstream past 2020,” predicts Hitachi COO Sean Moran. Continue reading NHK Plans to Perform 8K Super Hi-Vision Tests at Wimbledon

The Academy of Motion Picture Arts and Sciences used the NAB Show as the launch for the Academy Color Encoding System (ACES) — a free, open, device-independent global standard for color management and image interchange that targets digital production, mastering and long-term archiving of motion pictures. The Academy also announced the support of 22 leading companies that will participate in the ACES Logo Program, which was developed to “encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.” Continue reading NAB 2015: AMPAS Launches Global Standard for Color Encoding

At this week’s NAB Show in Las Vegas, Vision III Imaging has an impressive demo of a technology that adds parallax to professional camera images when displayed on normal consumer displays. Through the company’s patented process of rotating an iris inserted behind the lens at 4.3 cycles per second (e.g. parallax induction), they are able to enhance both 2D and 3D images. 2D images take on an almost 3D quality, while 3D images maintain a sense of multiple dimensions even when the viewer tilts his/her head to a full horizontal position. Continue reading NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

In addition to its Winter Olympics coverage across television, Web and mobile, NBC is also capturing some of the action from Sochi in 4K resolution. However, since the distribution infrastructure is not in place for Ultra HD broadcasts and only a small number of consumers own UHD TVs, the network is shooting limited 4K content for demonstration purposes only. NBCUniversal’s parent Comcast has scheduled invitation-only viewing parties in Washington DC, San Francisco and Philadelphia. Continue reading Olympics: NBC Shooting Select Events in 4K for Demo Purposes

At its CES press event today, Sharp unveiled its new AQUOS Quattron+ (Q+) series of LED televisions and a new SmartCentral smart TV platform. In 2014 Sharp will offer 19 different AQUOS LED TVs 60-inches and larger. The company claims its Q+ series offers the highest resolution Full HD TV. The SmartCentral platform helps viewers search, discover and share content, while the SmartCentral mobile app connects smartphones and tablets to Sharp TVs. Continue reading Sharp Introduces Quattron+ Series and SmartCentral Platform