Google Debuts AMP Stories With Publisher Content for Mobile

Google is taking a step in the direction of Snapchat and Instagram Stories, with new technology for mobile devices that lets users easily create and publish visual-centric stories. Dubbed AMP stories, the technology, to debut first as a developer preview, features swipeable slides of text, photos, graphics and videos. Time Warner’s CNN, Condé Nast, Meredith Corp. and Vox Media were among the publishers that aided in its development. AMP stories does not yet allow advertising, unlike Apple News and Facebook Instant Articles. Continue reading Google Debuts AMP Stories With Publisher Content for Mobile

IBM Quantum Computers Engage Researchers, Corporations

Quantum computing is beginning to gain traction since, two years ago, IBM made its IBM Q 5-quantum bit (qubit) computer available to researchers. Now, 70,000 users around the world have registered to use the IBM Q, and Big Blue has quadrupled the qubit count. Also recently, IBM and Intel announced quantum computers with 50 and 49 qubits respectively, and Google is reportedly nearing launch of its own qubit computer. Experts are now waiting for the quantum computer to rise above the best supercomputer at accomplishing tasks. Continue reading IBM Quantum Computers Engage Researchers, Corporations

Facebook, Google and Twitter Talk About Russian Interference

Facebook, Google and Twitter faced Congress in the past weeks to answer questions about how Russian companies and troll farms spread deceptions and inaccuracies before and after the 2016 U.S. presidential election. The digital tech companies were also asked if there was evidence of collusion between the Russian actors and the Trump campaign, and Google was asked specifically about its commercial dealings with a Russian broadcaster that, say federal intelligence agencies, is a Kremlin propaganda outlet. Continue reading Facebook, Google and Twitter Talk About Russian Interference

YouTube Introduces Plan to Unify Artists’ Disparate Channels

YouTube debuted plans to streamline its service by consolidating artists’ channels. In doing so, it will combine separate channels for live albums, music videos, live performances, single songs and complete albums to a single site. Among YouTube’s many music partners, the new plan will especially impact Vevo channels where Official Artist Channels, marked with a musical note, will be the first thing a user sees in search. Channels can still be accessed with YouTube’s advanced channel filter in search. Continue reading YouTube Introduces Plan to Unify Artists’ Disparate Channels

Worldwide Ad Spending for Digital Beats TV for the First Time

For the first time, advertisers have invested more in digital ads than they did in traditional television spots. Magna, the research arm of IPG Mediabrands, reports that 2017 digital ad spending ($209 billion) represents 41 percent of the global market, while spending for TV ($178 billion) represents 35 percent. Magna predicts digital ads will reach 50 percent by 2020. According to Recode, “big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” Magna expects digital spending to increase 13 percent next year, “while TV ads will grow 2.5 percent… thanks in part to one-off events like the Olympics and the U.S. mid-term elections.” Continue reading Worldwide Ad Spending for Digital Beats TV for the First Time

Google Fends Off Facebook Threat with Local Search Feature

Although Google+ might be considered a failed experiment in creating a social network, it still came in No. 1 in the 2017 American Customer Satisfaction Index, meaning some people still find it useful. Most brands have moved from Google+ to other social media platforms with bigger audiences, but Google didn’t give up, introducing Google My Business in 2014. The service, which allows businesses to manage how information about them appears in a search, is poised to go big with Google Posts. It could also help fend off Facebook as a competitor in search and advertising revenue. Continue reading Google Fends Off Facebook Threat with Local Search Feature

Google’s Update to AMP Format Intends to Curb Link Baiting

Starting in February 2018, Google will require AMP pages (Accelerated Mobile Pages) — which load faster with fewer ads and links — to contain nearly identical content to the website’s original page. The goal is to prevent website owners from publishing two versions of a webpage whereby the AMP page merely directs users to the original page, or what Google calls the canonical page. The original page loads more slowly than an AMP, contains more ads and might have a lower bounce rate (of users who only view one page). Continue reading Google’s Update to AMP Format Intends to Curb Link Baiting

Amazon Introduces New ARKit Shopping Feature to iOS App

Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App

Twitter Rolls Out New API to Increase its Revenue From Data

Twitter’s advertising business is in a slump, and the company is focusing on new ways to sell data to make up for the shortfall. Businesses can pay for “enterprise APIs,” which gives them access to more information about tweets including a searchable archive. Last year, this segment of its revenue comprised 15 percent of the company’s total business, equal to $87 million. For that reason, Twitter unveiled a new version of its “search tweets API,” which is the dataset for those who want a searchable database of user posts. Continue reading Twitter Rolls Out New API to Increase its Revenue From Data

Facebook, Google and Twitter Execs Testify Before Congress

Facing the Senate Judiciary Committee on Tuesday, Facebook, Google and Twitter executives responded to questions on why they didn’t recognize Russian-linked accounts earlier. In response, the rueful executives said their companies were working on ways to curb the activity of foreign governments, terrorists and criminals and prevent them from exploiting social media. On the other hand, however, those same Silicon Valley companies face a public that is far from united over whether they should curb free speech. Continue reading Facebook, Google and Twitter Execs Testify Before Congress

Ericsson Predicts Half of TV Viewing Will Be Mobile by 2020

Ericsson’s eighth annual ConsumerLab TV and Media study finds that massive television growth and a shift in platforms will bring linear and VOD viewing to nearly equal levels in three years, while 50 percent of viewing will occur via mobile screens (smartphones, tablets and laptops). About half of the mobile viewing is expected to take place via smartphones. The jump in mobile viewing marks an 85 percent increase since 2010. Ericsson ConsumerLab forecasts continued growth of on-demand viewing through 2020, at which point 1 in 3 consumers will also be VR users. Continue reading Ericsson Predicts Half of TV Viewing Will Be Mobile by 2020

Snapchat Introduces its New Location-Based Discovery Tool

Snapchat debuted “context cards” this week, a new feature that helps its users easily make a restaurant reservation or book an Uber ride without having to exit the app. The new feature is designed to keep users engaged with the app and its contextual location-based search. By swiping up from geotagged images while viewing certain stories, users will get related data such as contact info, directions and reviews. Early partners include Bookatable, Foursquare, Michelin, OpenTable and TripAdvisor. Ultimately, more time on Snapchat could mean more advertising revenue for the popular messaging app. Continue reading Snapchat Introduces its New Location-Based Discovery Tool

LINE’s New Clova Wave Smart Speaker Is Available in Japan

LINE, known for its popular WhatsApp-style mobile messaging platform, has released a $125 smart speaker in Japan named Clova Wave, beating Amazon and Google to market. LINE has more than 220 million messaging users in the region. The company first announced the speaker device at a conference in June, after unveiling its new digital assistant, Clova. LINE also earlier announced a smart speaker called Champ, based on the LINE Friends characters, but no release date was revealed. LINE is a subsidiary of Naver Corp., South Korea’s largest web operator and search portal. Continue reading LINE’s New Clova Wave Smart Speaker Is Available in Japan

Investigations Into Social Media Accounts With Ties to Russia

Four Russian-linked Facebook accounts that bought ads during the U.S. election period were active, posting divisive messages, as late as this past August. “Secured Borders,” “Blacktivist,” “Heart of Texas” and “Being Patriotic” collectively had almost one million followers, before Facebook removed them for misrepresenting their identities. On “Secured Borders,” which had 133,000 followers, messages included those calling for the killing of Muslims and dubbing illegal immigrants “rapists, murderers and child molesters.” Google, Facebook and Twitter are expected to testify before Congress about Russian ties to ad buying, search manipulation and fake news. Continue reading Investigations Into Social Media Accounts With Ties to Russia

Google Will Let Publishers Decide the Number of Free Clicks

Google is developing new tools for publishers and will end the “first click free” policy to help them boost subscriptions. The Wall Street Journal, The New York Times and The Financial Times keep their online articles behind a paywall, but savvy readers get around that by googling a headline or search terms, and then clicking for free access. Google’s new program, “flexible sampling,” allows publishers to determine how many free clicks they want to provide. The “first click free” policy required them to provide three free articles per day. Continue reading Google Will Let Publishers Decide the Number of Free Clicks