Go Addressable, a new eight-company consortium, plans to simplify and scale addressable TV advertising. Among the consortium members are Comcast, Charter Communications, Altice USA, Dish Media and smart TV manufacturer Vizio. Comcast Advertising vice president and general manager Larry Allen reported that advertisers are currently faced with putting together a schedule from various streaming services, smart TV makers, cable operators and even programmers. He said that, “the buyers need a solution to their fragmentation problem.” Continue reading New Consortium Aims to Improve Addressable TV Ad Market

Amazon founder Jeff Bezos will officially leave his position as chief executive on July 5, and Amazon Web Services chief executive Andy Jassy will take over the Amazon CEO position. The departure of Bezos was originally announced in a February earnings report but a specific date was not revealed. Bezos said July 5 is “sentimental” because it was the date Amazon was incorporated in 1994. Bezos will become executive chair, focusing his attention on “new products and early initiatives.” He said he expects Jassy to be “an outstanding leader.” Continue reading Amazon Founder Jeff Bezos Will Step Down as CEO on July 5

AT&T has experienced an increase in HBO and HBO Max subscribers and wireless customers. Its number of domestic HBO and HBO Max subscribers grew from 41.5 million three months ago to 44.2 million today, including those who signed up for the new streaming service and others who subscribed via a cable TV provider. The company has also added 595,000 postpaid phone subscribers and a net gain of 207,000 prepaid phone subscribers. The telco cut expenses by increasing online customer service and promoting simpler plans. Continue reading AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

Advertising on Connected TV (CTV), otherwise known as Over-the-Top (OTT), is a hot topic for advertisers who want to get their messages on any device, including TVs that can be connected to the Internet. According to eMarketer, upwards of 40 percent of the world’s population are “digital video viewers.” But advertising on CTV has enough pitfalls to discourage marketers from embracing it. During a CES 2021 session, DoubleVerify chief executive Mark Zagorski and chief product officer Jack Smith enumerated the challenges and proposed solutions. Continue reading CES: Advertisers Need Better Measurement to Embrace OTT

In 2020, many analysts expected a shakeout among the burgeoning number of streaming services. Instead, the COVID-19 pandemic led to record-breaking viewing. U.S. subscription numbers are expected to finish the year 50+ percent higher than a year ago, according to data from Moffett Nathanson and HarrisX, whose chief executive Dritan Nesho said “streaming coexistence and parallel growth” were leitmotifs for the year. Newcomers AT&T’s HBO Max and Disney+ also saw a rise in app downloads when they debuted feature films. Continue reading Streaming Platforms Benefited from 2020 COVID Lockdowns

An auction of wireless licenses, which began December 8 and is conducted by the Federal Communications Commission, has thus far reaped $69.8+ billion. The auction shut down during the holidays but recommenced January 4, meaning the total bids will likely increase. The previous record, in 2015, was the $44.9 billion raised by a sale of mid-range cellular licenses to boost 4G coverage. The winning bidders will not be revealed until the auction ends, but AT&T and Verizon are pegged by analysts to be dominant. Continue reading Federal 5G Spectrum Auction Raises Nearly $70 Billion So Far

SiriusXM is buying podcast platform Stitcher from the E.W. Scripps Company for $325 million. Scripps purchased Stitcher from Deezer in 2016 for $4.5 million, combining it with Midroll Media, which it bought for $55 million the previous year. Stitcher enables advertisers, creators and publishers to both produce and distribute content. With Stitcher, SiriusXM can now offer original podcasts for listeners. Scripps said Stitcher’s 2019 revenue was $72.5 million, for a compound annual growth rate of 52 percent from 2016 through 2019. Continue reading SiriusXM Ups Its Podcast Profile with the Purchase of Stitcher

The COVID-19 pandemic is speeding up the ongoing trend of cord-cutting, according to industry experts. The major reason that consumers still hold on to pay-TV subscriptions is to watch live sports. Now, with all professional and college sports events on hold, that reason has disappeared. Additional reasons to cut the cord are high unemployment and an increasing number of free streaming options for entertainment. Cable, virtual cable and satellite TV companies have posted significant losses at the end of the last quarter. Continue reading Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

The COVID-19 pandemic has led to significant operational changes as businesses adjust to new, often experimental or untested processes. ETC has taken this unprecedented time to interview executives from our member companies who generously agreed to share their experiences, information and ideas about how they are adapting to the crisis. The following is the first in a limited series to be published Tuesdays and Thursdays over the coming weeks. We begin with a conversation with Darcy Antonellis, division president of Amdocs Media and CEO of Vubiquity, an Amdocs Company. Vubiquity delivers premium content to viewers on any screen, device or platform. Continue reading Executive Spotlight: Interview with Vubiquity’s Darcy Antonellis

In opposition to the Pentagon, Federal Communications Commission chair Ajit Pai backed Ligado Networks’ plan to develop the L-band spectrum of airwaves for cellular service. In his draft order, Pai stipulated “certain conditions” that would protect against interference with Global Positioning System technology. Opponents say the company’s usage would interfere with military operations and weather forecasting bandwidth. Ligado, originally known as LightSquared, went bankrupt in 2012 when its business plans were rejected. Continue reading FCC Backs Ligado Plan to Develop L-Band Spectrum for 5G

T-Mobile has completed its $30 billion merger with Sprint, creating what the company dubs the New T-Mobile (the formal name will remain T-Mobile). Chief executive John Legere stepped down before the April 30 date in the contract, and his successor, former chief operating officer Mike Sievert, has taken his place. The new business, now with about 100 million customers, plans to use the combined infrastructure to ramp up the transition to 5G, with the capacity to offer speeds up to 15 times faster in the next six years and 14 times the capacity, reaching 99 percent of the U.S. with 5G coverage.  Continue reading T-Mobile & Sprint Complete Merger, John Legere Steps Down

The FCC, in a 3-2 vote, approved chair Ajit Pai’s plan to pay satellite companies to free up airwaves for 5G usage. Satellite companies will retain enough to continue their TV/radio distribution services. The FCC earlier released a plan to pay Intelsat, SES and other satellite companies $9.7 billion if they left the airwaves quickly, with another $3.3 billion to $5.2 billion to reimburse costs of making the move. Pai suggested that Intelsat receive as much as $4.85 billion, SES about $4 billion and Eutelsat $468 million. Continue reading FCC Approves Plan to Pay Satellite Firms to Vacate Airwaves

The Federal Communications Commission wants to offer a public auction of C-Band airwaves, taking away control from Intelsat SA and SES SA, which had planned a private auction that could have earned them billions of dollars. FCC chair Ajit Pai said the airwaves would be freed for 5G wireless use and generate revenue for the U.S. government. The plan could be voted on in early 2020. The satellite companies protested, saying they would work to create an alternative plan and calling Pai’s plan “a significant departure.” Continue reading FCC Chair Ajit Pai Plans a Public Auction of C-Band Waves

Research firm MoffettNathanson estimated that, at the end of Q3 2019, Hulu with Live TV added about 400,000 paying subscribers for a total of 2.7 million, taking first place as the biggest virtual pay TV service. It edged out Dish Network’s Sling TV, the long-time leader in digital pay TV, with 2.69 million subscribers signed up for its “relatively low cost” packages. It gained 214,000 subscribers in the same period. Meanwhile, YouTube added 200,000 customers in Q3 for a total of 1.6 million subscribers. Continue reading Hulu, Sling TV and YouTube Lead the Digital Pay TV Market

The Consumer Technology Association (CTA), producers of January’s CES tech confab in Las Vegas, recently projected CE trends for 2020 and beyond after updating its semi-annual U.S. Consumer Sales and Forecasts report. According to Variety Intelligence Platform (VIP), a new division of Variety, key takeaways from the report most relevant to the entertainment industry include subscription video streaming services, smart TVs, 4K tech, gaming and 5G Internet (in addition to related networking options and VR/AR products). CTA anticipates consumer tech retail revenue will reach $415 billion in the U.S. next year, up 5.7 percent from 2018.  Continue reading CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue