ASWF Announces Its Next Project: Open Shading Language

The Academy Software Foundation (ASWF), developed by the Academy of Motion Pictures Arts and Sciences and the Linux Foundation to provide a neutral forum for open source software developers, announced that its sixth hosted project is Open Shading Language (OSL), originally developed by Sony Pictures Imageworks. OSL, which was honored with an Academy Scientific and Technical Award in 2017, is now the de facto standard shading language for VFX and animation. ASWF also stated that AMD and DockYard have joined as new members. Continue reading ASWF Announces Its Next Project: Open Shading Language

Apple Files Patent for Light Field Camera System With 6DOF

Apple just submitted an application to the U.S. Patent and Trademark Office for a light field panoramic camera system for next-generation iPhones, iPads and head-mounted displays (HMD). With the camera, the user will be able to capture images (as well as position and orientation information) by holding up the device. Processing the images for relative positions and depth information, the light field panorama will allow a viewer to explore 3D views of the image with 6 degrees of freedom (DOF). Continue reading Apple Files Patent for Light Field Camera System With 6DOF

Microsoft Develops Scalable 2D-to-3D Conversion Technique

Transforming 2D objects into 3D ones is a challenge that has defeated numerous artificial intelligence labs, including those at Facebook, Nvidia and startup Threedy.ai. Now, a Microsoft Research team stated it has created the first “scalable” training technique to derive 3D models from 2D data. Their technology can, furthermore, learn to generate better shapes when trained exclusively with 2D images. The Microsoft team took advantage of software that produces images from display data, as featured in industrial renderers. Continue reading Microsoft Develops Scalable 2D-to-3D Conversion Technique

Dynamic Branding: Ryff’s Quest for Virtual Product Placement

In the presence of decreasing ad rates and a growing SVOD media landscape, product placement has become an increasingly important revenue source. Ryff is looking to enhance this $11.44 billion market, according to data collected by Statista, by enabling virtual product placement. Their technology allows users to detect favorable locations in existing video and dynamically introduce photorealistic virtual products. On-demand product placement of branded goods has long been a dream of the advertising and marketing industry. As Ryff CEO and founder Roy Taylor said, “[It is] the only advertising format that can’t be skipped by the viewer.”

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Light Field Lab Details Future For Holographic Display Tech

Light Field Lab raised $28 million in funding to scale its holographic display technology from a prototype into a product. Its technology builds large holographic displays out of smaller building blocks, with the aim of creating holographic images that float in space and are able to be viewed without AR/VR goggles, potentially to be used for live events, holographic TVs and other applications. Chief executive Jon Karafin stated that his company’s goal is to bring holography up to “hundreds of gigapixels of resolution.” German firm Bosch is also developing glasses-free 3D auto displays. Continue reading Light Field Lab Details Future For Holographic Display Tech

Nvidia Demos New Products at Deep Learning & AI Confab

Nvidia made a number of compelling announcements at this week’s GPU Technology Conference (GTC 2019) in San Jose, California. The company unveiled its GauGAN AI image creator that uses generative adversarial networks (GANs) to turn sketches into nearly photorealistic images. As part of its cloud pursuits, the company unveiled its latest RTX server configuration that is designed for Hollywood studios and those who want to create visual content quickly (each server pod can support up to 1,280 GPUs). Nvidia also announced partnerships with 3D software makers including Adobe, Autodesk and Unity to integrate Nvidia’s RTX ray-tracing platform. Continue reading Nvidia Demos New Products at Deep Learning & AI Confab

Analyst Predicts Apple’s AR Headset to Launch in Mid-2020

According to a recent note to investors written by analyst Ming-Chi Kuo, who is known for frequently having inside information on Apple’s product plans, Apple could begin mass production of its augmented reality headset by the end of 2019 and unveil it as early as mid-2020 — although he admitted the timeline is optimistic. In May 2018, however, Loup Ventures founder Gene Munster predicted we wouldn’t see the Apple AR headset until late 2021. Kuo stated his belief that Apple’s first AR device will only be a display, with the iPhone performing all the rendering, data connection and GPS. Continue reading Analyst Predicts Apple’s AR Headset to Launch in Mid-2020

EA Announces New AI-Powered, Cloud-Native Gaming Tech

Electronic Arts unveiled Project Atlas, its “cloud-native gaming” technology, via a Medium blog post by chief technology officer Ken Moss. Although he did not say when it would be fully deployed and functional, Moss described Project Atlas as designed to “harness the massive power of cloud computing and artificial intelligence and putting it into the hands of game makers in a powerful, easy to use, one-stop experience.” The game engine combines rendering, game logic, physics, animation, audio, and more. Continue reading EA Announces New AI-Powered, Cloud-Native Gaming Tech

Blockchain-Based RNDR Harnesses Power of 14,000 GPUs

Los Angeles-based OTOY, a company that has created software used for visual effects in projects such as “Westworld” and “The Avengers,” also launched a blockchain- and cryptocurrency-based rendering platform called RNDR to help other content creators harness the power of thousands of graphics processing units (GPUs). OTOY’s strategy is to gather a group of computer owners who can share their GPUs in the cloud in a decentralized way, and thus trade GPU power among members to accomplish data-intense imagery. Continue reading Blockchain-Based RNDR Harnesses Power of 14,000 GPUs

Nvidia Ray-Tracing Technology a Quantum Leap in Rendering

At SIGGRAPH 2018, Nvidia debuted its new Turing architecture featuring ray tracing, a kind of rendering, for professional and consumer graphics cards. Considered the Holy Grail by many industry pros, ray tracing works by modeling light in real time as it intersects with objects. Ray tracing is ideal for creating photorealistic lighting and VFX. Up until now, ray tracing has not been possible to do because it requires an immense amount of expensive computing power, but Nvidia’s professional Turing card costs $10,000. Continue reading Nvidia Ray-Tracing Technology a Quantum Leap in Rendering

Nvidia Quadro RTx Chips Offer AI and Real-Time Ray Tracing

Nvidia unveiled new Turing architecture during a keynote at SIGGRAPH 2018 as well as three new Quadro RTx workstation graphics cards aimed at professionals. Nvidia dubs the Turing architecture as its “greatest leap since the invention of the CUDA GPU in 2006.” The RTx chips are the first to use the company’s ray tracing rendering method, which results in more realistic imagery. Also at SIGGRAPH, Porsche showed off car designs accomplished with Epic Games’ Unreal engine and Nvidia’s RTx chips. Continue reading Nvidia Quadro RTx Chips Offer AI and Real-Time Ray Tracing

OTOY Rolls Out Blockchain-Based Rendering Platform RNDR

OTOY, a Los Angeles-based visual effects software firm, launched RNDR to allow more people to create 3D computer generated images. The company, which created software used for productions such as “Westworld” and “The Avengers,” relied on cloud, blockchain and cryptocurrency technologies to create a way that people can create 3D imagery rendered by shared hardware hosted in the cloud, and then sold and/or traded via blockchain. Doing so, says chief executive Jules Urbach, reduces the cost, time and labor of creating such assets. Continue reading OTOY Rolls Out Blockchain-Based Rendering Platform RNDR

DeepMind Intros Intriguing Deep Neural Network Algorithm

A research team at Google’s AI unit DeepMind, led by Ali Eslami and Danilo Rezende, has created software via a generative query network (GQN) to create a new perspective of a scene that the neural network has never seen. The U.K.-based unit developed the deep neural network-based software that applies the network to a handful of shots of a virtual scene to create a “compact mathematical representation” of the scene — and then uses that representation to render an image with a new perspective unfamiliar to the network. Continue reading DeepMind Intros Intriguing Deep Neural Network Algorithm

The Best New Products Displayed at Augmented World Expo

Several demos stood out at the 9th annual Augmented World Expo in Santa Clara, California last week. The most compelling involved a holographic display from Brooklyn-based Looking Glass Factory. Co-founder and CEO Shawn Frayne and his team have been working for a few years on a technique that “blends the best of volumetric rendering and light field projection.” Also compelling was a markerless multi-person tracking system that runs off a single video feed, developed by a Canadian computer vision/deep learning company named wrnch. And marking its first exhibit in the United States since launching its latest satellite office in San Francisco this April, Japanese company Miraisens demonstrated how a suite of effects could be used to enhance extended reality experiences. Continue reading The Best New Products Displayed at Augmented World Expo

HPA 2018: Update on Tools, Production and Post in the Cloud

For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post. Continue reading HPA 2018: Update on Tools, Production and Post in the Cloud

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