Autodesk and Google have partnered to offer Maya compute services on the Google Cloud Platform, which developed Google Cloud Platform ZYNC Render, an integrated cloud-based storage and rendering solution for the VFX industry. “We’ve been in discussions with Autodesk for quite some time,” said Google product manager Todd Prives. “It’s been a collaborative effort to bring Maya to Google.” With the ZYNC service for Autodesk Maya 2016 software, users will be able to render 3D scenes on the Google Cloud Platform. Continue reading Autodesk and Google Cloud Platform Bring Maya to the Cloud

John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney. Continue reading Unity Warns VR Forecasters “Wrong,” Sets Course Correction

At SIGGRAPH 2015, Autodesk executives David Morin and Ben Guthrie described virtual production, its relationship with virtual reality and some newly released tools from their company to aid in the process. Virtual production began with Peter Jackson’s “Lord of the Rings,” got a bump of recognition with “Avatar,” and has been used on many films since. According to Morin and Guthrie, the process, which lets filmmakers create virtual worlds in-camera and composite CG and live action on set, is achieving momentum. Continue reading SIGGRAPH 2015: Virtual Production, Cousin of Virtual Reality

DesignWorks, Nvidia’s newly announced suite of software tools, technologies, and libraries for designers enables “photoreal rendering for unparalleled accuracy, easy transfer of materials and digital models between applications, and the ability to incorporate virtual reality into design software,” the company said in a press announcement. Alongside the launch of DesignWorks, Nvidia also announced two new professional GPUs: the Quadro M5000 and Quadro M4000, based on Nvidia’s Maxwell GPU architecture. Continue reading Nvidia Launches DesignWorks Software Suite for Designers

Google Cloud Platform announced the public beta of Zync, its cloud-native rendering solution. Google acquiredZync last August to incorporate specialized computing capabilities for visual effects production in the cloud.  According to Google’s representative, “As part of Zync, artists will get access to 1,600 dedicated Compute Engine cores to power your V-Ray, Arnold and Nuke-based renders. Integration of the upcoming release of the popular Renderman software with Zync by Google Cloud Platform was also announced. Continue reading SIGGRAPH 2015: Google Cloud Announces Cloud-Native Rendering

Oculus is getting ready for the release of its long-awaited Oculus Rift VR headset with recommendations for PC specs and a special event on June 11. The company recommends a powerful GPU to handle rendering. The Rift will initially require a desktop PC running Windows 7 SP1 or newer, 2 USB 3.0 ports, and HDMI 1.3 video output supporting a 297MHz clock through a direct output architecture. Meanwhile, Oculus has halted work on Mac and Linux support while it readies the PC software for launch. Continue reading Oculus Reveals PC Specs for Upcoming Launch of Rift Headset

On April 15, at ETC’s Media Management in the Cloud conference held at the NAB Show, John McCoskey, EVP & CTO of the Motion Picture Association of America, and Jim Reavis, executive director of the Cloud Security Alliance, delivered the MPAA keynote updating the audience on the MPAA’s first cloud security standards, which are continuing to progress and may be launched later this year. They encouraged media industry professionals interested in cloud security to implement the CSA’s Cloud Controls Matrix. Continue reading Development of MPAA Cloud Security Standards Moves Forward

Speaking at ETC’s Media Management in the Cloud conference at NAB, Lincoln Wallen, CTO of DreamWorks Animation, described how “Cloud 2.0” gives digital graphics and animation artists extraordinary new creative freedom and power. Wallen described how this vision has already been realized in DreamWorks’ CGI movie development using in-house animation software Apollo (publicly unveiled in May 2014). The Cloud 2.0 wave Wallen champions focuses on using the cloud as an agile supercomputing resource with on-demand “Compute as a Service” scalability. Continue reading DreamWorks CTO: “Cloud 2.0” Will Transform, Empower Artists

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

DreamWorks Animation is working on new technology that will bring its pre-rendered CGI films to virtual reality headsets like the Oculus Rift and Gear VR. To support headtracking, the company has developed “Super Cinema” technology that pre-renders the entire 360-degree image so that no matter which way a user turns his/her head, the frame is already generated. This technology would allow consumers to have an immersive VR experience even on lower-end hardware. Continue reading DreamWorks Developing 360-Degree Rendering for VR Films

Technicolor’s Rennes Research & Innovation Lab is a 193,750-square-foot facility located in France’s version of Silicon Valley — Rennes’ Via Silva eco-city. Initially launched by CEO Frederic Rose in 2012, the facility grouped colorists, researchers and engineers together at one site. Today, teams at the R&D lab are working on a host of technologies for content creators and consumers related to virtual reality, augmented reality, stereoscopic video, 3D audio, the Internet of Things, and much more. Continue reading Technicolor Imagines the Future at Research & Innovation Lab

Visual effects and animation workflows — and the technology to make them more powerful, flexible and cost-efficient — are a focus of attention as SIGGRAPH 2014 opens its exhibit floor this week to computer graphics and tech professionals in Vancouver. Nvidia’s next gen Quadro processors, announced this morning, are indicative of tools and technology designed to handle greater complexity and higher resolution; incorporate cloud services; and access projects remotely, often via mobile devices. Continue reading SIGGRAPH 2014: Nvidia Unveils Next Generation Quadro GPUs

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

A team from Disney Research Zürich led by Wojciech Jarosz has developed a new rendering technique that is expected to save animators significant time in the editing process of feature films. The new computational algorithm, which is being presented at this week’s ACM SIGGRAPH Asia conference in Hong Kong, can reduce rendering times for scenes that are affected by light — like those with water and smoke — by a factor of up to 1,000. Continue reading New Animation Technology to Save Production Time and Cost

DreamWorks Animation is using new technology to make animation significantly easier and more cost effective. At a CIO conference in San Francisco Thursday, chief technology officer Lincoln Wallen introduced new software he developed that uses DreamWorks’ private cloud of high-performance computers and parallel processing to speed up the complex process of computer animation. It allows animators to use a touch screen to make real-time changes — a significant development. Continue reading New DreamWorks Animation Software Taps into Private Cloud