Since the COVID-19 pandemic struck, Amazon added 50 million Prime members and made $26+ billion in profits. Also surging, however, are fake reviews that bolster ratings for vendors but sow mistrust among shoppers. Amazon made it easier to leave a rating, such as one-tap ratings that allow the consumer to submit a star rating without accompanying text, but the attempt to instill confidence among consumers has largely backfired. Amazon’s one-day shipping has also made it much harder for small businesses to survive the transition to online sales. Continue reading Amazon Profits Rise as Do Fake Reviews and Inflated Ratings

Nielsen Holdings will increase spending to improve how it measures TV audiences, especially its new Nielsen ONE product, said chief financial officer Linda Zukauckas. The news follows Nielsen’s $2.4 billion sale of Global Connect (since renamed NielsenIQ), which measures retail shopping for packaged goods companies, to Advent International Corporation. Nielsen ONE combines streaming and live TV ratings and is due to unveil next year. Nielsen hopes it will be a U.S. ratings standard by 2024 and, soon, a global standard. Continue reading Nielsen to Invest More in Streaming, Live TV Ratings Product

Nielsen will debut a new TV ratings system beginning in Q4 of 2022 that will incorporate digital viewing, including streaming TV, into its metrics of current traditional TV audiences. In 2021, it will preview the new data with existing ratings. Nielsen will need the approval of the TV networks and tech companies and hopes to gain ad seller and buyer support by the start of the fall 2024 TV season. Nielsen will also need to integrate its new metrics across platforms and data sources to ensure reliably comparable information. Continue reading Nielsen to Introduce New TV Ratings That Include Streaming

Following pressure from activist investor Elliott Management, Nielsen Holdings announced plans to split the media research firm into two independent publicly traded companies. Nielsen revealed it would create two separate companies by spinning off its Global Connect business. In a deal expected to close in 9-12 months, the two companies will be named Global Connect and Global Media. “Both the Global Media and Global Connect businesses are independently essential to the industries they serve, but each business has unique dynamics,” explained CEO David Kenny, who will stay on as chief exec of the Global Media business.  Continue reading Nielsen Will Split into Two Firms Following Activist Pressure

In advance of the debut of Disney+ on November 12, Netflix chief executive Reed Hastings said he admires Disney and plans to subscribe to the new service. In addition to last week’s Apple TV+ launch, WarnerMedia’s HBO Max and NBCUniversal’s Peacock are also set to debut in 2020. Hastings noted that Netflix has always faced streaming competition with YouTube, Hulu and Amazon Prime Video. Predicting that consumers will subscribe to multiple services, he said time spent on each service is the new metric. Continue reading Netflix Preps For the Onslaught of New Streaming Services

Nielsen began tracking a second subscription streaming service — Amazon Prime Video — in its SVOD Content Ratings, which debuted in October 2017 with Netflix. For both services, Nielsen tracks only connected-TV viewing, excluding desktop and mobile devices, and only measures viewing in the United States. Nielsen released data points for Amazon Prime’s eight-episode “The Boys” produced by Sony Pictures Television, stating it reached nearly eight million viewers in the first 10 days of its premiere. Continue reading Nielsen Includes Amazon Prime Video in Its SVOD Ratings

Local TV station executives are increasingly aware that viewers watch content on all kinds of devices. Accordingly, NBCUniversal and Hearst have stopped using traditional ratings and switched to total viewer impressions, which will count all the ways a show is viewed. Other local TV groups vowed to do the same by 2020. At the same time, national TV executives also plan to add in those who view shows outside the home, in offices, hotels and the like, into final ratings. Nielsen has long dominated ratings of linear TV viewership. Continue reading TV Execs Push to Include Out-of-Home Viewing in Ratings

Google launched a new feature for mobile in the U.S. that offers personalized recommendations of movies and TV shows. The feature is an update to Google’s efforts to provide details involving entertainment media. The current “Knowledge Panel” that appears when conducting a Google search for a movie or TV show includes an overview, ratings, reviews, cast members, and services that offer the title for purchase or streaming. The new feature will help users who do not have a specific title in mind by answering a query such as “good shows to watch” and then directing them to content based on their taste and current subscriptions. It also works with more specific queries and gets smarter based on the amount of user data collected. Continue reading New Google Feature Helps You Find Movies and TV Shows

Yelp will now provide recommendations that are more customized, based on users’ stated preferences. Yelp head of consumer product Akhil Ramesh noted that it’s the first time that, “two people with the same context searching for the same thing are going to see completely different results.” The Yelp app will now profile each user’s likes and dislikes to enable this to happen. A user, for example, will have the chance to choose dietary restrictions and preferences as well as list hobbies, pets, children and so on. Continue reading Yelp Updates Its App with Several Customization Features

Netflix announced yesterday that “Murder Mystery,” starring Adam Sandler and Jennifer Aniston, was viewed by nearly 30.9 million households in the film’s first three days of availability, setting a new opening weekend record for a Netflix original. According to the company, 13,374,914 accounts in North America streamed the new film, while 17,494,949 worldwide accounts represented the additional viewing figures. Netflix says it only counted views if members watched at least 70 percent of the film. Netflix inked a four-picture deal with Sandler’s Happy Madison Productions in 2015, and renewed for another four movies two years later. Continue reading Latest Sandler Film Sets New Viewership Record for Netflix

To better combat online trolls who have recently been waging campaigns to affect audience ratings for certain movies, Fandango-owned Rotten Tomatoes is making a significant change to its review submission model. Since the influential website relies upon credible ratings, “review bombing” that adversely impacts audience ratings is seen as a major issue. In order to minimize such a potential flood of negative reviews, users will no longer be permitted to post any audience reviews until the film in question appears in theaters. Continue reading Rotten Tomatoes Adjusts Its Review Model to Combat Trolls

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

Nielsen Holdings and Microsoft are partnering on a cloud-based platform, Nielsen Connect, to help retailers gain insights from its consumer and operational data related to, respectively, media/TV ratings, and purchases of consumer goods. Nielsen chief technology/operations officer John Tavolieri noted that, given the value of the data, the industry has thus far not found a good way to “unlock” it. Nielsen’s data will be loaded to Microsoft Azure where the latter’s AI tools and APIs will enable users to search. Continue reading Nielsen and Microsoft Partner on Cloud-Based Platform for Data

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

Facebook revealed a ratings system it has been developing over the past year, assigning users a “reputation score” that estimates their trustworthiness on a scale from zero to one. The idea behind the system is to weed out bad actors, according to Facebook product manager Tessa Lyons who is in charge of the battle against fake news. Up until now, Facebook, like other tech companies, has depended on users to report problematic content, but discovered that users began to file false reports about items they said were untrue. Continue reading Facebook, Twitter Turn to Algorithms to Weed Out Bad Actors