Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

Toggle, a participant in the second annual Media Camp accelerator program at Warner Bros., has developed a small, affordable, Wi-Fi-enabled HDMI device that it claims acts as a “physical key” to UltraViolet lockers. Toggle believes that its dongle (which looks similar to Google’s Chromecast) would eliminate the need for retailers and content companies to create silos for delivering their content to television. Via Wi-Fi, the dongle would stream UV content to HDMI-equipped TVs. Continue reading Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

TV Show Highlighting Popular Online Videos Tops Syndication

RightThisMinute, a TV show that focuses solely on online videos, has become the number one syndicated new show in the U.S. The show airs on HLN and local channels, with two million viewers per half-hour episode. Because the show consists only of online videos, rather than hiring writers, the producers and talent search for featured videos. The popularity of the show highlights a shift that makes the second screen — featuring content from YouTube, Hulu and Netflix — our first screen. Continue reading TV Show Highlighting Popular Online Videos Tops Syndication

Twitter Planning to Launch a New Feature for Editing Tweets?

Media blogger and former Reuters social media editor Matthew Keys wrote this week that three sources inside Twitter have confirmed that the microblog is working to launch a new feature that would allow users to edit their tweets after they are already published. According to the company employees, the feature has been a priority at Twitter as it looks to expand partnerships with media organizations and original content producers. Continue reading Twitter Planning to Launch a New Feature for Editing Tweets?

Facebook Helps Companies Gauge Social Chatter About Media

Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

YouTube Changes Ad Revenue Split: No More Sweetheart Deals

As its contracts with producers come up for renewal, YouTube is changing its terms for ad revenue splits, no longer providing major Hollywood players like CBS or Warner Bros. with special deals over smaller names such as Machinima or AwesomenessTV. Previously, YouTube offered up to 70 percent of its ad revenue to encourage film and TV producers to place content on the site. Now that YouTube has exploded in popularity, it plans to keep 45 percent of all advertising profits starting in January. Continue reading YouTube Changes Ad Revenue Split: No More Sweetheart Deals

Netflix is Impacting Both Cable and Internet TV Programming

Netflix is not just creating popular original content for streaming, it is beginning to have a significant impact on cable television programming. Netflix’s investments are providing new life for shows after cancellation, and securing exclusive rights to stream them. Its efforts may also be improving programming, not just to keep subscribers, but to support shows that will eventually be streamed by providing a source of revenue to the network. Continue reading Netflix is Impacting Both Cable and Internet TV Programming

Networks Develop New Strategies for Second Screen Content

TV networks are producing second screen content related to their original programming in an effort to attract viewers who are increasingly turning to their smartphones, tablets and laptops. The content — which typically includes videos, photos, games and trivia — is intended for viewers who multitask with their mobile devices. According to Nielsen, more than 40 percent of American consumers use their phones or tablets each day as they watch TV. Continue reading Networks Develop New Strategies for Second Screen Content