Post Cereal Gets Immersive with New Fruity Pebbles VR Spot

Cereal company Post created its first virtual reality content: a 30-second pre-roll spot for Fruity Pebbles’ “Yabba Dabba Doo” campaign that will run on multiplatform apps VirtualSky and StartApp. Rather than place the viewer in an environment to explore, the Pebbles spot is a carefully guided, organized experience. It’s still quite immersive, with 360 visuals that spray the viewer with water guns among other activities that include dodgeball, painting a mural and jamming with a garage band. Continue reading Post Cereal Gets Immersive with New Fruity Pebbles VR Spot

People Can’t Get Enough of the Peach Social Network App

It looks like the next big thing in the world of mobile apps could be yet another social network and messaging service. Peach allows users to share statuses, pictures, locations, GIFs and songs. People can also like their friends’ posts and send each other emoji. It sounds very similar to every other social networks available today, but due to Peach’s functionality and short-cut feature for sharing, it has caught the interest of early adopters. The app, which was created by Vine founder Dom Hofmann, is growing so fast that it crashed last week. Continue reading People Can’t Get Enough of the Peach Social Network App

Yahoo’s New Video Platform Plans to Compete with YouTube

After a few months of delays, Yahoo plans to launch its new video service this summer. Like YouTube, the service will allow users to post videos, create their own channels, and embed the Yahoo video player into other sites. Yahoo’s video service is different in its more generous revenue-sharing deals with video creators. Content producers with a Yahoo contract will also have the ability to publish their videos on Yahoo properties including the homepage and Tumblr. Continue reading Yahoo’s New Video Platform Plans to Compete with YouTube

Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Atlantic Develops VR Content for Oculus Rift, Project Morpheus

Adrian Pennington forwarded us news that British television producer Atlantic Productions is developing virtual reality narrative content, including documentary, CG and drama pilots for Facebook’s Oculus Rift and Sony’s Project Morpheus. Atlantic Productions is the company behind noted nature documentaries such as “Galapagos,” “Kingdom of Plants” and the BAFTA-winning “Flying Monsters 3D.” Atlantic hopes to bundle some of its VR content with the Oculus Rift when it becomes commercially available. Continue reading Atlantic Develops VR Content for Oculus Rift, Project Morpheus

Social Media: What the Lengthy Terms of Service Really Mean

While most social media sites such as Twitter and Facebook give users the ability to choose how they share their posts, with options such as followers, friends, or public, most users do not realize that terms of service allows the sites to reproduce the content for marketing purposes. The terms of service that users are required to agree to in order to sign up for a social network are often lengthy and comprised of complex legal terms, resulting in many users agreeing to terms they do not fully understand. Continue reading Social Media: What the Lengthy Terms of Service Really Mean

Netflix to Be Available to 500,000 Cable Subscribers Next Week

Netflix has reached an agreement with cable companies RCN, Grande Communications and Atlantic Broadband that will allow subscribers to basically access the streaming video service as if it were a cable channel starting next week. Netflix will be added as an app to set-top boxes to provide subscribers with the option of viewing the Netflix content they would otherwise access via computers and mobile devices. The offer is only available for customers of the cable companies who also subscribe to Netflix. Continue reading Netflix to Be Available to 500,000 Cable Subscribers Next Week

Aereo Supreme Court Case Could Upend Cloud Computing

On Tuesday, the Supreme Court heard arguments in the Aereo case that could cause legal implications for cloud computing businesses such as Dropbox and Google, especially if remote storage and data transmission are classified as “public performance.” Broadcasters accuse the Internet startup Aereo of violating copyright laws by using antennas to stream over-the-air broadcasts to paid subscribers. Justices will determine if Aereo’s service is “public performance” that requires permission. Continue reading Aereo Supreme Court Case Could Upend Cloud Computing

LinkedIn Has 300 Million Registered Users, Mobile Use on Rise

LinkedIn recently announced that it now has more than 300 million registered users, about two-thirds of which are based outside the United States. While the company has not specified how many of the 300 million are active monthly users, it reported 139 million monthly unique visitors and 48 million Slideshare visitors for the fourth quarter of 2013. During that same period, LinkedIn noted that 41 percent of its traffic came from mobile devices, a percentage it expects to continue increasing. Continue reading LinkedIn Has 300 Million Registered Users, Mobile Use on Rise

Cloud Computing Proves an Asset for Productions on a Budget

Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

Viewers Rarely Start a New TV Show Because of Social Media

According to a new study by the Council for Research Excellence, conversations on social media have less influence than traditional factors, such as TV commercials for new shows or laziness in changing channels, in prompting audiences to watch a new show. In addition, only 16.1 percent of survey respondents say they use social media while watching prime time television, and less than half those participants typically use social networks to discuss the show they are watching. Continue reading Viewers Rarely Start a New TV Show Because of Social Media

NAB Cloud Conference Opens to a Packed House in Las Vegas

Day one of Media Management in the Cloud, a two-day conference co-produced by NAB and the ETC, opened Tuesday morning to a standing-room only crowd in the Convention Center’s South Hall. After a brief welcome by ETC CEO Ken Williams, ETC’s Erik Weaver began the day’s events, noting that almost everything happening at NAB this year seems to have some connection to the cloud. Day one presentations and panels focused on key areas related to cloud services, such as cost, scalability, security, production and storage. Continue reading NAB Cloud Conference Opens to a Packed House in Las Vegas

New $1,300 LaCie Thunderbolt 2 External Drive is Lightning Fast

LaCie’s Little Big Disk Thunderbolt 2 is an external storage drive with four times the data transfer speed of USB 3. The $1,300 device is unique in its ability to handle two simultaneous streams through a single cable, making it ideal for transferring large 4K video files. It can support daisy chaining up to six peripherals, such as other hard drives, cameras and monitors. The chipsets for the technology are already built into the Mac Pro and the latest MacBook Pro with Retina display. Continue reading New $1,300 LaCie Thunderbolt 2 External Drive is Lightning Fast

Chris Cookson Speaks at NAB’s Technology Summit on Cinema

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

SMPTE Tech Summit at NAB: The Trials of Global Distribution

The first day of SMPTE’s Technology Summit On Cinema at NAB featured a session called “From Camera to Consumer — the New Post Production.” Digital Studio GM for Walt Disney Studios, Leon Silverman, gave a funny and animated presentation during the session about the many versions of a movie that Disney must produce for international audiences. In the case of the animated feature “Planes,” not only did Disney create dozens of native language dubs and subtitled versions, but it also changed details in the animation to please the local audience. Continue reading SMPTE Tech Summit at NAB: The Trials of Global Distribution

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