GoPro is the go-to camera for shooting low-cost VR experiences. Two vendors at the NAB Show are showing multi-camera GoPro mounts designed for a variety of VR shooting and display situations. There are different mounts for 2D and 3D capture, for 360 circle vision versus dome versus full spherical capture, and for high-resolution close-ups versus wide vista shots. 360Heros and Freedom360 both offer sealed rigs for underwater shooting down to 30 meters — as well as stitching and other post-production software and support with their mounts. Continue reading NAB 2015: 360Heros and Freedom360 Unveil New GoPro Mounts

Quantel took the stage at the NAB Show earlier this week to announce an upcoming upgrade to its Pablo Rio color grading and finishing system. The software improvement will support 8K Ultra HD. “According to Quantel, its software upgrade allows colorists to work and playback their material in real time and at resolutions up to 8K and frame rates up to 60 frame per second, allowing them to complete today’s requirements and, possibly, future requirements,” notes The Hollywood Reporter. Continue reading NAB 2015: Quantel Upgrades Pablo Rio System with 8K Support

At this week’s NAB Show in Las Vegas, Vision III Imaging has an impressive demo of a technology that adds parallax to professional camera images when displayed on normal consumer displays. Through the company’s patented process of rotating an iris inserted behind the lens at 4.3 cycles per second (e.g. parallax induction), they are able to enhance both 2D and 3D images. 2D images take on an almost 3D quality, while 3D images maintain a sense of multiple dimensions even when the viewer tilts his/her head to a full horizontal position. Continue reading NAB 2015: Vision III Imaging Demos Parallax Visualization Tech

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post

On the third and last full day of the HPA Tech Retreat in Indian Wells, California, a panel of imaging experts drilled down into some of the more esoteric topics related to 4K and digital acquisition. Among the topics addressed were sensor-lens options for 4K acquisition; solar activity and lit/stuck/dead pixels; design challenges of long-range zoom lenses for 4K S35 digital cameras; video/D-Cinema camera/sensor noise; the role of nonlinear coding of the TV image; and 4K, HDR and imagers. Continue reading HPA Tech Retreat: Understanding the New Digital Acquisition

Erik Weaver of the Entertainment Technology Center (ETC@USC) moderated an HPA Tech Retreat panel on “Cloud Demystified: Understanding the Coming Transformation from File- to Network-Based Workflow.” Panelists included DigitalFilm Tree’s Guillaume Aubuchon and Dolby Laboratories’ Christine Thomas. Weaver described ETC’s Project Cloud, which brings together media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes. Continue reading HPA Tech Retreat: Next-Gen Cloud and Production Workflows

Netflix can be credited with bringing over-the-top (OTT) streaming services to the viewer’s attention, most notably with its 2013 debut of the acclaimed series, “House of Cards.” OTT content is growing by leaps and bounds and was the focus of an HPA Tech Retreat panel on “Post in the Era of Over-the-Top,” moderated by Entertainment Technology Consultants’ Loren Nielsen. The panel, which examined how companies are creating and finishing content in a new era of streaming and mobile, included Stephen Beres of HBO and Sara Duran-Singer of Netflix. Continue reading HPA Tech Retreat: Production, Distribution in Streaming Era

Kodak announced yesterday that it has secured new supply agreements with the six major Hollywood studios to continue providing motion picture film. Following discussions with production companies, the studios, and film processors — in addition to the lobbying efforts of prominent filmmakers including Christopher Nolan and Quentin Tarantino — Kodak will now continue to supply film stock to 20th Century Fox, Disney, NBCUniversal, Paramount Pictures, Sony Pictures, and Warner Bros. Entertainment. Continue reading Kodak Will Continue Supplying Film Stock to Hollywood Studios

The Hollywood Post Alliance has announced the final schedule for the 2015 HPA Tech Retreat, February 9-13 in Indian Wells, California. The Tech Retreat is a gathering where engineering, tech and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today. This year’s event will feature more than 45 sessions, 75 breakfast roundtables, 100 speakers and 30 new product demos. Pre-conference registration closes Monday, February 2. Continue reading 2015 HPA Tech Retreat Unveils Expanded Session Schedule

NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

Speaking at the WSJD Live global tech conference in Laguna Beach on Wednesday, filmmaker James Cameron discussed how his upcoming “Avatar” sequels will be influenced by virtual reality, noting that he now directs his cast using VR headsets and is increasingly involving CGI designers more closely during the scriptwriting process. While he does not anticipate his three films to be viewed on VR headsets, Cameron envisions a future in which VR devices will impact how audiences experience movies. Continue reading WSJD Live: James Cameron on Virtual Reality and Cinema