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New Animation Technology to Save Production Time and Cost

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November 26, 2013

A team from Disney Research Zürich led by Wojciech Jarosz has developed a new rendering technique that is expected to save animators significant time in the editing process of feature films. The new computational algorithm, which is being presented at this week’s ACM SIGGRAPH Asia conference in Hong Kong, can reduce rendering times for scenes that are affected by light — like those with water and smoke — by a factor of up to 1,000. Continue reading New Animation Technology to Save Production Time and Cost

Scratch Play: Assimilate Launches Universal Media Player

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September 5, 2013

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player

VES Publishes Analysis: The State of the Global VFX Industry

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July 16, 2013

The Visual Effects Society (VES), the industry’s professional honorary society, released “The State of the Global VFX Industry 2013,” a comprehensive strategic analysis of the business drivers impacting all sectors of the VFX industry working in film production and presentation of solutions to mitigate instability. Initial recommendations focus on improving business and financial management acumen among artists and facilities management through training programs and new standards and practices. Continue reading VES Publishes Analysis: The State of the Global VFX Industry

ETC Announces Launch of Production in the Cloud Project

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May 22, 2013

The Entertainment Technology Center @ USC will announce the launch of “Production in the Cloud” today, a new project that brings together key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes. Senior executives from the six major studios in coordination with Rackspace, EMC, EVault, Dell and other cloud companies convened recently to serve as governing body to collectively guide this process. Continue reading ETC Announces Launch of Production in the Cloud Project

Media Industry Mourns the Loss of Pioneer Ray Harryhausen

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May 8, 2013

Animator and special effects pioneer Ray Harryhausen, 92, died on Tuesday in London, where he had been living. Harryhausen, an innovative artist whose work still inspires filmmakers, often played a principal role in the movies that featured his technical effects. “He frequently proposed the initial concept, scouted the locations and shaped the story, script, art direction and design around his ideas for fresh ways to amaze an audience,” according to The New York Times. Continue reading Media Industry Mourns the Loss of Pioneer Ray Harryhausen

NAB 2013: Cloud-Based Production with Adobe Anywhere

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April 5, 2013

First announced at last year’s NAB, cloud-based production service Adobe Anywhere is scheduled to launch in May and will be on display at next week’s NAB (booth SL3910) in Las Vegas. The toolset enables collaboration for creative professionals using Adobe Premiere, After Effects and logging tool Prelude. It uses Adobe’s Mercury streaming engine, a server that streams relevant video frames and scales quality based on available bandwidth. Continue reading NAB 2013: Cloud-Based Production with Adobe Anywhere

NAB 2013: Sony Announces New Scalable Cloud Platform

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April 4, 2013

Sony announced it has entered the cloud-based services market with the launch of a new set of tools intended to help creative professionals such as production studios, filmmakers, producers, broadcasters and marketing teams work with various media applications online. The Ci scalable cloud platform features a “fast and secure” collection of tools for collecting, producing, sharing and archiving high-quality media content. Continue reading NAB 2013: Sony Announces New Scalable Cloud Platform

New Software Can Delete People or Objects from HD Video

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March 19, 2013

Researchers at the Max Planck Institute for Informatics (MPII) have developed video inpainting software that can delete people or objects from high-definition video footage. How is it done? The software analyzes every video frame and calculates which pixels should replace a moving area that’s been marked for removal, explains Gizmag. The article provides an impressive video demonstration of the technology. Continue reading New Software Can Delete People or Objects from HD Video

Another Visual Effects Company Bankrupt: Time for Change?

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February 28, 2013

Rhythm & Hues Studios, which served as the lead visual effects producer on the dazzling “Life of Pi” film, filed for Chapter 11 bankruptcy on February 13 — just days after the film won four prizes at the annual Visual Effects Society Awards and just weeks before it would win the Academy Award for best visual effects. Additionally, the 26-year-old company has laid off 254 of its 718 employees in the LA area. Continue reading Another Visual Effects Company Bankrupt: Time for Change?

HPA Tech Retreat: Digital Cinema Opens New Possibilities

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February 21, 2013

During this week’s Hollywood Post Alliance Tech Retreat in Indian Wells, California, industry veterans are discussing the transition to digital cinema and what that means for the future of production, distribution and exhibition. “The industry has spent more than $3 billion… and by the end of this year I predict we will be releasing movies in the U.S. without any film prints,” said Jerry Pierce, chairman of the Inter-Society Digital Cinema Forum. Continue reading HPA Tech Retreat: Digital Cinema Opens New Possibilities

Revolutionizing Wait Time: DreamWorks and Intel Partner on Rendering

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November 15, 2011
  • Animators at DreamWorks have to work in low resolution — “as if blind” — because rendering takes a week for 3 seconds worth of animation.
  • “CEO Jeffrey Katzenberg said his company’s four-year partnership with Intel is developing scalable multicore processing methods and software that will change all that,” reports Forbes.
  • Katzenberg explains the partnership is dedicating tens of millions of dollars in an effort to reengineer animation software “in a way that will halve the number of steps in the production line and ramp up animators’ productivity between 50 and 70 times.”
  • The technology will also be widely applicable in areas that use high-end rendering, including medicine, oil, aircraft design and more.
  • “This literally is going to revolutionize waiting,” suggests Katzenberg.

Post Production Trend: Hollywood Turns to India for Special Effects

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November 11, 2011
  • Hollywood is looking to special effects houses in India to deliver shots for 25-50 percent of what they would spend domestically. PriceWaterhouseCoopers predicts the Indian special effects industry will more than double in size by 2015.
  • Digital Domain is partnering with Reliance MediaWorks, an affiliate of India’s Reliance ADA conglomerate. Lucasfilm is working with India’s Prime Focus for the 3D conversion of “Star Wars: The Phantom Menace.”
  • Indian companies like Crest Animation Studios and DQ Entertainment, meanwhile, have announced projects with Lionsgate Entertainment and France Television.
  • “These days, as much as a third of the budget for major Hollywood films is earmarked for special effects, according to a research report by accounting firm KPMG. The annual amount spent by filmmakers on special effects in the world’s top five markets totals some $1.9 billion,” reports Fortune.

3D Tutorial Video: Peter Jackson Discusses Production of The Hobbit

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November 8, 2011
  • Director Peter Jackson’s team has created a fascinating 10-minute video covering all aspects of shooting a 3D feature (cameras, frame rates, concept art!, costumes, make-up), using “The Hobbit” as the case study.
  • ETCentric staffer Dennis Kuba adds that this is the fourth in Jackson’s “Hobbit” production videos, this time with a focus on their 3D production. Dennis points out some of the highlights:
  • They are using two RED Epics in a 3ality rig which uses a mirror to replicate a human’s interocular. Both the interocular and the convergence can be altered as they shoot. They also have a camera rig for a crane and a handheld rig. Jackson doesn’t feel that 3D is restricting or changing his shooting style. Interestingly, they are shooting at the same speed as 2D.
  • They are shooting at 5K resolution and 48 fps. Jackson says the effect is “like looking into the real world.”
  • The RED camera “tends to eat color” so they add even more color.” The final film will be graded down to get the right amount of color. For the characters, they found that they needed more red in their makeup otherwise they would appear yellow.
  • This is the first film where the pencil and charcoal concept art is being done in 3D.

Film Fades to Black: How Close is Hollywood to Going All-Digital?

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October 13, 2011
  • Creative COW asks if film is getting ready to fade to black: “While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. That’s right: someone, somewhere in the world is now holding the last film camera ever to roll off the line.”
  • “The demand for film cameras on a global basis has all but disappeared,” says Bill Russell, ARRI VP of cameras. “If you talk to the people in camera rentals, the amount of film camera utilization in the overall schedule is probably between 30 to 40 percent.”
  • While film may not be dead, it is most certainly on the decline. Digital production is on the rise, and for those still interested in shooting on film, used cameras are available.
  • “Almost nobody is buying new film cameras,” says Aaton founder Jean-Pierre Beauviala. “Why buy a new one when there are so many used cameras around the world?”
  • Stereoscopic 3D production may also be “accelerated the demise of film” says Beauviala, since it is “a nightmare to synchronize two film cameras.”
  • Russell predicts that film will eventually disappear, although the exact date is unknown. Phil Radin, executive VP of worldwide marketing at Panavision suggests the timing will be decided by the availability of resources. “Film will be around as long as Kodak and Fuji believe they can make money at it,” he says.

Will Apple Win Back Pro Editors with Final Cut Pro X 10.0.1 Update?

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September 26, 2011
  • In response to negative reviews and public outcry regarding FCP X, Apple made Final Cut 7 available again for editors frustrated by the upgrade’s reported limitations. ETCentric posted a story last week explaining that the company was reintroducing the previous version via Apple telesales for a limited and unspecified time.
  • Now Apple has released a new update (Final Cut Pro X 10.0.1) that contains a number of promised features.
  • Additions to the new update include: XML import and export of project and event information, intelligent stem export from project timelines using Roles, timecode start customization, GPU acceleration for export, a camera import SDK designed to ensure Pro X-compatible hardware and a fullscreen mode in OS X Lion.
  • “Townhill admits, however, that several promised features have yet to be implemented, above all multicam editing and broadcast video monitoring,” reports MacNN in response to statements made by Richard Townhill, Apple’s director of pro video product marketing. “He elaborates that Apple is ‘fully committed’ to adding the options in a 2012 update.”
  • Apple is also trying to win back alienated customers with a 30-day free trial and a PDF booklet that introduces Pro X to Pro 7 editors.

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