NAB 2013: Sony Announces New Scalable Cloud Platform

Sony announced it has entered the cloud-based services market with the launch of a new set of tools intended to help creative professionals such as production studios, filmmakers, producers, broadcasters and marketing teams work with various media applications online. The Ci scalable cloud platform features a “fast and secure” collection of tools for collecting, producing, sharing and archiving high-quality media content.

The Ci (pronounced ‘see’) platform is “led by a new subsidiary, called Sony Media Cloud Services, and includes a number of applications which are designed to work in conjunction with one another to create the Ci platform,” reports The Next Web.

“The first is Ci MediaBox, which is a studio-designed cloud storage solution built to collect, organize, share and archive every media type used by creative professionals,” notes the article. “It’s joined by Ci VideoLog, which enables ‘logging of frame-accurate events to prepare content for downstream opportunities, distribution and playout automation.'”

“Ci AudioSync is for all of the professional audiophiles out there, offering analysis algorithms of audio patterns to reduce non-creative editing work,” explains TNW. “This could mean looking for static or noise in an interview, or adjusting the volume when the speaker steps away from the microphone.”

Ci Review Approve provides the ability to simultaneously “review, annotate and collaborate on media files in real-time,” adds the article. “That’s arguably the most compelling feature of the suite, as it supports employees working remotely, out in the field or separate offices.”

According to yesterday’s press release: “Ci has been designed with intuitive capabilities to analyze complex media and data to enable machine-assisted workflows — making it one of the industry’s most innovative media solutions available to professionals at any level. Pay-as-you-go pricing, infinite scalability, application-based servicing, all from a secure browser-based user interface, make it simple for people to assemble teams online, work on projects and access files from locations around the world.”

Currently in beta, Ci is available to professionals in the U.S. and Europe. The company says new features will be added throughout the year. The platform will be on display in the Sony booth at next week’s NAB Show.