Newzoo Forecasts U.S. Will Top Gaming Market This Year

According to market research company Newzoo, the United States is on the cusp of becoming the world’s top gaming market at $36.9 billion, the first time since 2015, and supplanting China. Newzoo said its forecast isn’t due to the 2018 freeze on gaming licenses in China, but rather is a reflection of “new console users and in general massive growth in console spending” on both Sony PlayStation and Microsoft Xbox. Newzoo senior market analyst Tom Wijman points out that about 50 percent of U.S. game revenues come from consoles. Continue reading Newzoo Forecasts U.S. Will Top Gaming Market This Year

Publishers Hire Top Gamers to Live-Stream New Releases

To draw attention to their new video game releases, major publishers such as Electronic Arts, Activision Blizzard, Ubisoft Entertainment and Take-Two Interactive are paying top-tier gamers to play their new releases live online. Talent and marketing agencies report that these companies can pay the most popular gamers as much as $50,000 per hour to do so. On September 13, Take-Two will pay gamers to live-stream its new release “Borderlands 3,” and again for its October 4 release of “Tom Clancy’s Ghost Recon Breakpoint.” Continue reading Publishers Hire Top Gamers to Live-Stream New Releases

Top 25 Game Companies Generated $107 Billion Last Year

The top 25 public game companies, which represent almost 80 percent of the $134.9 billion worldwide gaming market, generated $107.3 billion in revenue in 2018. According to researcher Newzoo’s Global Games Market Report, this marks the first time that the top 25 companies have surpassed $100 billion in a single year. China’s Tencent ($19.7 billion) took the No. 1 spot for the sixth consecutive year, followed by Sony ($14.2 billion), Microsoft ($9.8 billion), and Apple ($9.5 billion). Collectively, the top 10 companies experienced 19 percent growth last year. Continue reading Top 25 Game Companies Generated $107 Billion Last Year

Snapchat Now Competing in the Multiplayer Gaming Arena

Snap Inc. announced yesterday that its popular Snapchat app now features multiplayer games, starting with “Bitmoji Party” and five other titles. The move is an effort to compete in a new social space dominated by “Fortnite” in which real-time, multiplayer games also serve as online communities. Snap plans to work with game developers such as Zynga and ZeptoLab. The combination of gaming and social networking is on the rise. According to Epic Games, its “Fortnite” had 250 million players as of March, while Netflix recently suggested that it competes with “Fortnite” more than HBO. Continue reading Snapchat Now Competing in the Multiplayer Gaming Arena

Apple Continues Push into Services With Subscription Plans

Apple is reportedly planning a new subscription service that would serve like a Netflix for games, according to people familiar with the initiative. The company began private meetings with game developers during the second half of last year. Insiders suggest Apple has also discussed potential publishing partnerships that could provide the tech giant with control over distribution, marketing and other areas. Plans are believed to be in the early stages and details, including cost of a possible subscription service, are not yet available. Meanwhile, Apple has also been working on subscription video and magazine services. Continue reading Apple Continues Push into Services With Subscription Plans

Major eSports Tournaments Rack Up 190+ Million Live Views

According to market research Newzoo, the West’s four largest eSports tournaments on Twitch and YouTube garnered 190.1 million hours of live viewership, up 6.9 percent from a year earlier. That reflected professional eSports’ ELEAGUE Major: Boston for “Counter-Strike: Global Offensive,” The International (“Dota 2”) and the Overwatch League Finals. But not all tournaments fared equally, with the largest event, the League of Legends World Championship dipping from 86 million hours in 2017 to 81.1 million hours this year. Continue reading Major eSports Tournaments Rack Up 190+ Million Live Views

Google, Microsoft Target Triple-A Games via Cloud Streaming

Microsoft and Google are engaged in efforts to enable people to play triple-A games — the most visually complex, big budget games — on devices that are not connected to the Internet, without expensive specialized hardware. The two tech behemoths join game developer Electronic Arts in this 10+year push to allow gamers to stream from the cloud, anytime and anywhere, attracting those who don’t want to buy game consoles or high-end PCs. The move might also tempt existing gamers to play more and spend more time and money. Continue reading Google, Microsoft Target Triple-A Games via Cloud Streaming

Rockstar’s ‘Red Dead Redemption 2’ Breaks Sales Records

According to Rockstar Games, its “Red Dead Redemption 2” earned more than $725 million in global retail sales in its first three days on the market, breaking several records. The company deemed it “the biggest opening weekend in the history of entertainment,” surpassing the $640 million raked in by “Avengers: Infinity War,” which earned more than $640 million in its opening weekend. But “Red Dead Redemption 2” doesn’t top Rockstar Games’ own “Grand Theft Auto V,” which pulled in more than $1 billion in its first three days. Continue reading Rockstar’s ‘Red Dead Redemption 2’ Breaks Sales Records

Newzoo Upbeat on eSports, Predicting Dominance of Gaming

Newzoo predicts that eSports will earn $1.7 billion in revenues by 2021 and every major U.S. media conglomerate will own at least some eSports rights. To buttress the latter prediction, Newzoo notes that Disney, Comcast and AT&T are “already looking into content rights for eSports,” in part, at least, to “entice younger consumers.” The research firm further predicts that eSports content will not only be featured on these media outlets’ linear platforms but also on their nonlinear live-streaming platforms. Continue reading Newzoo Upbeat on eSports, Predicting Dominance of Gaming

Tencent Plans to Dominate eSports by Owning the Ecosystem

Chinese tech giant Tencent Holdings is focused on eSports, hosting arena competitions that could boost revenue from its games such as “League of Legends,” importing game titles from abroad, and purchasing the services that stream the games. The company, well known for its WeChat messaging app, is already the world’s largest videogame company by revenue. According to analysts, Tencent dominates China’s $38 billion game market, and recorded an estimated $18 billion in global sales in 2017, about half its total revenue. Continue reading Tencent Plans to Dominate eSports by Owning the Ecosystem

Amazon Debuts Cross-Platform Competitive Gaming Platform

Amazon has launched an AWS-powered competitive gaming platform called Amazon GameOn, which allows third-party developers to add eSports-like competitive elements such as tournaments and leaderboards to mobile, PC and console games. Gamers can also win Amazon prizes (perhaps an Echo Dot, for example) in real-time, which effectively adds another layer of competitive gaming between professional eSports players and amateur gamers. According to market research from Newzoo, eSports could grow into a $1.5 billion business by the year 2020.

Continue reading Amazon Debuts Cross-Platform Competitive Gaming Platform

ESports Popularity Leads to Skyrocketing Revenue, Fanbase

ESports is booming, having earned $756 million in 2017 and anticipated to reach $1 billion in 2018. Traditional sports leagues are launching eSports leagues and buying eSports franchises, and more than 60 colleges and universities offer eSports programs recognized by the National Association of Collegiate eSports (NACE), while many more have unofficial programs. Colleges are doing everything from supporting student eSport athletes with scholarships and building eSports arenas. UC Irvine actively recruits talented players. Continue reading ESports Popularity Leads to Skyrocketing Revenue, Fanbase

Overwatch League, ESL, Facebook Take eSports Mainstream

When the Overwatch League debuted its first season this month, eSports fans came in droves, bought lots of merchandise and otherwise behaved like those who attend professional football, basketball and baseball games. Numerous traditional sports team owners have already invested in eSports, so when the Overwatch League was being formed, many investors were eager to pay $20 million for a franchise. Even Facebook has joined in, saying it will be the exclusive destination for multiple leagues from eSports federation ESL. Continue reading Overwatch League, ESL, Facebook Take eSports Mainstream

Newzoo Global Games Report Notes Big Uptick in Revenues

Newzoo revealed that the global game market is on track to reach $116 billion in revenues this year, up 10.7 percent from the previous year and more than $7.1 billion than Newzoo’s previous estimate. Mobile gaming revenue is responsible for some of the unexpected increase, revised from $46.1 billion to $50.4 billion. Revenue figures from China and Japan are another bright spot. ESports is another sector showing strength, with total revenues possibly reaching $2.5 billion by 2020, $1 billion more than originally anticipated. Continue reading Newzoo Global Games Report Notes Big Uptick in Revenues

Electronic Arts, NFL Create Tournament for Casual Gamers

Electronic Arts and the National Football League now offer an eSports tournament aimed at the casual user in the living room. Dubbed the Madden NFL Club Championship, the competition is open to players of all skill levels aged 16 or older in North America, the U.K. and Germany, and is based on a pilot program held last spring. It’s also linked to the debut of “Madden NFL 18,” Electronic Art’s newest installment of the annual football game franchise, which has sold more than 100 million units around the world since its 1980s debut. Continue reading Electronic Arts, NFL Create Tournament for Casual Gamers

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