Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

According to a new study from NPD Group based on a survey conducted in February, 82 percent of consumers who currently have an UltraViolet account plan to continue using the digital locker service in the future. The NPD study also found that UltraViolet users were about 11 times more likely to make an electronic sell-through movie purchase than other consumers in the last year. UltraViolet launched in 2011, and there are now more than 16 million accounts. Continue reading NPD Reports Consumer Satisfaction with UltraViolet Service

ScreenHits, an online marketplace for international buyers of film and television content, plans to launch a free service for consumers that will feature TV pilots that have not been picked up. The approach aims to introduce a new source of revenue for producers and studios. The Pilot Showcase service is scheduled to go live with 50 pilots on July 1. The pilots will be made available with advertising, and viewers can pre-order any shows that get greenlit as full series.   Continue reading ScreenHits to Launch Free Website for Showcasing TV Pilots

Under pressure that its users may start sharing less, or make a move to more anonymous services, Facebook announced yesterday that it would provide a privacy checkup to every one of its global users. In an effort to help its 1.28 billion users better manage “private” information, the company is also recommending a privacy checkup be conducted on a regular basis, perhaps annually like a physical exam. And for new users, Facebook is initially setting content to be seen only by friends. Continue reading Facebook Changes Default Settings, Pushes Privacy Checkups

Facebook and Google have benefited from the social login button, which allows consumers to log in to other websites and apps using their social media accounts. While app makers have found the tactic useful as users are spared the hassle of signing up, Facebook and Google+ use the information to track what their users do on the Internet. In reaction to users’ decreasing interest in social logins, both companies are shifting tactics to allow for more anonymity.  Continue reading Users Lose Interest in Facebook and Google Login Services

In order to accommodate consumers’ increasing desire to shop on mobile devices, home shopping pioneer QVC plans to launch a new tablet app that will feature content related to its television broadcasts. According to Nielsen’s 2014 Digital Consumer Report, 84 percent of smartphone and tablet owners use their devices as second screens while watching television. Leveraging this trend, QVC’s app will accompany its TV programming in order to help drive sales.  Continue reading Second Screen: QVC Hopes Tablet App Will Help Drive Sales

Nielsen expanded the information it provides for its Twitter TV Ratings service yesterday with the launch of demographic data. The new feature identifies the age and gender of those tweeting about TV shows and events in addition to those who see the tweets. Earlier Nielsen research found that the number of people who read tweets about TV shows outnumber those who create them by a 50-1 margin. In addition, the tweet “Viewers” represent a more demographically balanced profile than the tweet “Authors.” Continue reading Nielsen Sets Out to Identify Who is Tweeting About Television

Neil Hunt, Netflix’s chief product officer, announced several of Netflix’s predictions for the future of TV at New York City’s Internet Week conference. He said the company is perfecting its personalization technology so that Netflix will know exactly what you want to watch, and will give you one or two suggestions rather than an endless grid of movies and shows. The vision also includes elimination of the commercial, more smart TVs, and maybe even live sports on Netflix. Continue reading Focus on Personalization: The Netflix Vision for Internet TV

Following months of expanding its LTE data pipes, Verizon Wireless is now offering improved 4G speeds under its new “XLTE” banner. The carrier is introducing improved performance in areas where it has added AWS wireless spectrum. Verizon promises that XLTE regions will feature double the bandwidth and faster peak speeds. The company says that more than 35 percent of devices operating on its network can take advantage of the added capacity of AWS. Continue reading Verizon Wireless Promises Double the Bandwidth with XLTE

Comcast has introduced a commercial content delivery service targeting large and mid-sized content owners that can offer competitive SLA and pricing, since the company already owns the network. Comcast’s CDN allows content owners to go directly to the ISP to store and deliver content via the “last mile.” While this approach can displace traffic delivered by third-party CDNs such as Akamai and Limelight, it should not be confused with a “fast lane” or “prioritization” of content. Continue reading Comcast Unveils CDN Service for Content Delivery via Last Mile

The following is on the schedule for the Federal Communications Commission: whether to approve or block AT&T’s newly announced $49 billion acquisition of DirecTV, whether to allow Comcast’s proposed $45 billion purchase of Time Warner Cable, establish rules for next year’s auction of TV airwaves to wireless carriers, and determine whether and/or how to regulate the way broadband providers treat traffic over networks (and possibly face a busier calendar if Sprint makes a bid for T-Mobile). Continue reading FCC Faces Busy Year of Acquisitions, Auctions and Regulation

Walmart announced that its VUDU media delivery service will introduce a new feature that allows customers to share content from their UltraViolet collections. The “Share My Movies” feature will enable users to share movies and TV shows with up to five friends or family members by simply entering their email addresses (they also need to be VUDU customers). The company hopes that the ability to share libraries will encourage more consumers to sign up for the service. Continue reading VUDU Allows UltraViolet Users to Share Movies with Friends

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Music-identification app Shazam has landed investments from the industry’s biggest record labels, including Warner Music Group, Universal Music Group and Sony Music Entertainment. London-based Shazam’s most recent valuation was $500 million. Its value for the labels involves its potential as a marketing partner. Not only does the app enable users to identify music playing on the radio or TV, but it lets them share a song’s name via social media, download it from iTunes, or stream it via services such as Spotify. Continue reading Major Record Companies Invest $3M Each in Shazam Music App