Top Brands Increasingly Turning to Facebook-Owned Instagram

According to a study from social media analytics platform Simply Measured, the world’s top 100 brands are discovering new success with photo- and video-sharing service Instagram. Simply Measured found that 71 of the Interbrand 100 are currently using the Facebook-owned service, up from 40 last October. While the total number of brands on Instagram increased 55 percent in the past year, 57 percent of those brands average at least one post per week, a 38 percent increase from last year. Continue reading Top Brands Increasingly Turning to Facebook-Owned Instagram

Sprint Delivers Increased Speed with New 4G LTE Networks

Sprint is bulking up with an enhanced LTE, promising “unprecedented speeds” for its mobile subscribers. The company announced the new 4G service Spark this week, as well as two new LTE networks, which offer a vast improvement upon current speeds. In a lab test, Sprint showed off an LTE link with 1Gbps, promising speeds would continue to go up. With multiple antennas and carrier aggregation, it’s using a full spectrum of frequencies that average 50 to 60Mbps. Continue reading Sprint Delivers Increased Speed with New 4G LTE Networks

New ConnecTV App Lets Users Record and Share TV Moments

ConnecTV’s new app allows users to share short video clips of television content in a Vine-like fashion, without the need to access a camera phone or rewind via DVR. The Los Angeles-based social TV startup has created an alternative for recording highlights from sporting events, news bloopers and music videos. The app helps users select a highlight from live TV, and then edits the clip for sharing. ConnecTV also includes an option for searching for shows by network. Continue reading New ConnecTV App Lets Users Record and Share TV Moments

Cable Companies Consider Aereo-Like Services to Bypass Fees

In response to the ongoing legal battles involving startup Aereo and the potential disruption regarding pay TV, companies including DirecTV, Time Warner Cable and Charter Communications are reportedly considering the idea of capturing free broadcast TV signals to avoid paying significant retransmission fees, according to people with knowledge of the discussions. Major broadcasters have also stated they would consider a conversion to cable if Aereo stays in business. Continue reading Cable Companies Consider Aereo-Like Services to Bypass Fees

Cable Networks and Netflix Face Off Over Streaming Rights

Two of cable’s biggest programming networks, FX and Turner, have decided they want to stream all of their series’ episodes within a current season online. It’s a challenge to the industry standard, which generally allows networks to stream only the five most recent episodes online. But if this were to change, Netflix would get away with paying significantly lower rates for any show streamed elsewhere — and studios aren’t too happy about that possibility. Continue reading Cable Networks and Netflix Face Off Over Streaming Rights

Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

According to Twitter’s regulatory filing, the company is looking to raise up to $1.4 billion in its initial public offering with a share-price range of $17 to $20. That would value the social network at about $9.4 billion to $11.1 billion, considerably less than earlier estimates that placed it as high as $16 billion. The modest valuation suggests that the company hopes to avoid the backlash Facebook experienced with its aggressive IPO. The approach could help Twitter win investors who are wary of the network’s mobile business model. Continue reading Twitter Plays it Safe with Modest IPO, Aims to Sway Investors

LinkedIn Targets Mobile Users with Collection of New Apps

In an effort to change the way its users engage online — and for how long — LinkedIn is beefing up its site to include a handful of new apps that will help facilitate easier, more advanced communication among users. During a press event last week, LinkedIn announced five new apps, including one that processes users’ email and attaches mini LinkedIn profiles to the message. These new features are a sign that the social media site is upping the ante on interactive capabilities. Continue reading LinkedIn Targets Mobile Users with Collection of New Apps

Twitter Now More Popular Than Facebook Amongst Teenagers

According to Piper Jaffray’s 26th semi-annual teen market research report, Twitter is now a more important social network than Facebook for many teens. The report suggests that 26 percent of teenagers call Twitter their most significant social media site, while 23 percent claim their most important site to be Facebook, down from a high of 42 percent. However, Twitter is not without competition; the photo-sharing site Instagram, for example, is also doing well amongst teens. Continue reading Twitter Now More Popular Than Facebook Amongst Teenagers

Advertisers to Reach Users on TV and Facebook at Same Time

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

BBC News Partners with Twitter for In-Tweet Video Reports

BBC Global News announced a partnership with Twitter in which original video reports will be embedded in Twitter streams through the social media platform’s Amplify program. These videos, called BBCTrending, are being hosted by Anne-Marie Tomchak and will provide viewers with the news and memes circulating on social media, following a brief preview from a sponsor. “#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers. Continue reading BBC News Partners with Twitter for In-Tweet Video Reports

Popular YouTube Programmer to More Closely Resemble Cable

YouTube’s most popular programmer, Maker Studios, is restructuring its network of genre-ranging channels in an effort to better reach consumers and advertisers. Its more than 55,000 channels will be organized into four units: men, women, family, and entertainment programming. At the Variety Entertainment & Tech Summit on Monday, Maker Studios chairman Ynon Kreiz also unveiled Maker Max, which allows content creators to more easily manage their videos. Continue reading Popular YouTube Programmer to More Closely Resemble Cable

Netflix Sees Spike in Subscriber Base, Profits Remain Slim

Netflix posted its third quarter earnings yesterday, announcing that it has added 1.3 million U.S. customers. The video service ended the quarter with 29.93 million paid domestic users. While Netflix’s latest figures suggest the service has surpassed HBO and Showtime in number of U.S. customers, the company’s profit margin remains low in comparison to leading premium cable networks. Regardless, stock was up nearly 10 percent following the earnings results. Continue reading Netflix Sees Spike in Subscriber Base, Profits Remain Slim

Facebook Update Adds Video Content to Mobile Advertising

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

NextGuide Has New Network Partners for TV Show Reminders

San Francisco-based TV guide startup Digit Media — the company behind the NextGuide personal TV watchlist service — has launched new partnerships with Fox, BBC America and truTV. As part of the deals, the networks will add a Reminder Button to their program websites. By clicking on the button, consumers can register for NextGuide and receive reminder alerts via email or the NextGuide iOS app, letting them know when new episodes are about to air on TV. Continue reading NextGuide Has New Network Partners for TV Show Reminders

Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public