ScreenHits, an online marketplace for international buyers of film and television content, plans to launch a free service for consumers that will feature TV pilots that have not been picked up. The approach aims to introduce a new source of revenue for producers and studios. The Pilot Showcase service is scheduled to go live with 50 pilots on July 1. The pilots will be made available with advertising, and viewers can pre-order any shows that get greenlit as full series.  

“The Pilot Showcase provides a new opportunity to give life to broken pilots and allows producers and studios to recoup some of their investment through showing their pilots,” explained ScreenHits CEO Rose Adkins.

Each quarter, ScreenHits will refresh its 200 titles supplied by partners including Fox International Channels, Hasbro, Turner Broadcasting System, Studio Hamburg, eOne, Lionsgate, Relativity Media, Myriad Pictures, Venevisión and Telemundo Media.

“ScreenHits has nearly 1,300 active buyers on the business-to-business version of the service, according to Adkins,” reports Variety. “In addition to broadcasters and distributors, ScreenHits is working with advertisers who can pick pilots to back and finance for completion as branded entertainment.”

London-based ScreenHits recently raised $1.2 million from angel investors.