Google Blocks Burger King Ad From Activating Google Home

Burger King released a TV ad in which an actor activates the Google Home digital assistant to describe the ingredients in the Whopper sandwich. Prompted by the actor, Google Home searches Wikipedia for the Whopper and lists the makings of the sandwich. Within hours of the ad’s release, however, both The Verge and BuzzFeed discovered that the commercial no longer activated the device. Burger King did not work with Google to create this marketing approach, and Google reacted by stymying it. Continue reading Google Blocks Burger King Ad From Activating Google Home

Airware Offers Commercial Drone Operation for the Enterprise

Drone startup Airware has launched a commercial drone operating system with plans to make unmanned aerial vehicles easier to use. Interested businesses would pay a monthly subscription to license Airware’s Flight Core autopilot technology, Ground Control Station, and cloud platform. The system of hardware, software, and cloud computing allows businesses to customize drone missions for their own needs, whether it involves surveying farm land or inspecting cell towers. Continue reading Airware Offers Commercial Drone Operation for the Enterprise

Amazon Receives FAA Approval to Test Drones in Open Spaces

The Federal Aviation Administration has approved Amazon’s request to test drones outdoors. The FAA is stipulating that the tests be conducted only during the day and no higher than 400 feet off the ground. Amazon is hoping that unmanned aerial vehicles may be used for a future 30-minute package delivery service, and the open-space testing would help in its development efforts. During testing, Amazon will report to the FAA regarding the number of flights, any software issues and related data. Continue reading Amazon Receives FAA Approval to Test Drones in Open Spaces

FAA Proposes Long-Awaited Rules on Commercial Drone Use

Over the weekend, the Federal Aviation Administration proposed rules for the commercial use of small drones (unmanned aircraft weighing up to 55 pounds), that could have an impact on future film and television production, still photography, sports coverage, product deliveries, and much more. The proposed regulations call for operator certification, daylight flights only, and keeping aircraft in sight. The rules would not apply to recreational drones, growing in popularity with hobbyists, which have their own regulations. Continue reading FAA Proposes Long-Awaited Rules on Commercial Drone Use

Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Nielsen is developing a new metric for entertainment marketers that measures the social impact of a television commercial. The “tweets per impression” (TPI) measurement shows just how effective the impression of a commercial may have been by mapping the number of tweets about the commercial shortly after it airs. TPI provides entertainment marketers a way to make sure that they are getting the biggest bang for their buck. Studios, networks and advertisers are showing interest in the new metric. Continue reading Nielsen Develops Metric That Tracks ‘Tweets Per Impression’

Longer-Lasting Solid-State Batteries May Power New Wearables

Solid-state batteries, which have been used for wireless sensors but are typically considered too expensive for most devices, can now be manufactured much cheaper, according to Applied Materials. The company, which supplies equipment for semiconductor and display industries, says that these longer lasting batteries can be used in anything from smartwatches to electric cars. The company plans its first commercial use of the batteries in wearable devices, where size is a limitation.  Continue reading Longer-Lasting Solid-State Batteries May Power New Wearables

Facebook Announces “Wedge” Computer Networking Switch

Facebook has unveiled its Wedge computer networking switch designed to work with commercial and open-source networking products. The switch will shift data rapidly through the largest data centers, while blending functions of a server within a network device. While the switch is currently designed to operate at 40 gigabits per second, it should soon upgrade to 100 gigabits per second. Networking companies may need to reconsider their strategies if faced with new mass networking solutions. Continue reading Facebook Announces “Wedge” Computer Networking Switch

Google’s Skybox Purchase is About More Than Satellite Images

By 2016, Skybox Imaging will use six satellites to capture daily images of the Earth. By 2018, the company plans to launch 24 satellites, imaging the entire planet with exceptional resolution. Google’s acquisition of Skybox for $500 million will allow the Internet company to use these satellites to provide faster online access to high-quality images. The deal, in the long run, is also expected to improve Internet access and assist with disaster relief. It could also collect new levels of information on people and companies. Continue reading Google’s Skybox Purchase is About More Than Satellite Images

FAA Considers Allowing Entertainment Industry to Use Drones

The Federal Aviation Administration (FAA) may lift current restrictions that prohibit the use of drone aircraft for commercial purposes. Seven companies in the film industry filed requests with the help of the Motion Picture Association of America to be able to use small drones at a low altitude in a limited airspace for aerial photography. Drones have already been used in the movie industry despite the ban, but this step could lead to further relaxation of the FAA’s policy. Continue reading FAA Considers Allowing Entertainment Industry to Use Drones

Internet Trends Report: Overall Growth Slows, Mobile on Rise

It’s that time of year again. Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presented her annual report on Internet trends at the Code Conference in Rancho Palos Verdes, California on Wednesday. Meeker noted that growth in Internet usage was slowing, but overall mobile data consumption (pushed by video) is up 81 percent, due to the growing popularity of tablets and smartphones. While mobile accounted for 14 percent of Web usage last year, it is up to 25 percent today. Continue reading Internet Trends Report: Overall Growth Slows, Mobile on Rise

ScreenHits to Launch Free Website for Showcasing TV Pilots

ScreenHits, an online marketplace for international buyers of film and television content, plans to launch a free service for consumers that will feature TV pilots that have not been picked up. The approach aims to introduce a new source of revenue for producers and studios. The Pilot Showcase service is scheduled to go live with 50 pilots on July 1. The pilots will be made available with advertising, and viewers can pre-order any shows that get greenlit as full series.   Continue reading ScreenHits to Launch Free Website for Showcasing TV Pilots

Focus on Personalization: The Netflix Vision for Internet TV

Neil Hunt, Netflix’s chief product officer, announced several of Netflix’s predictions for the future of TV at New York City’s Internet Week conference. He said the company is perfecting its personalization technology so that Netflix will know exactly what you want to watch, and will give you one or two suggestions rather than an endless grid of movies and shows. The vision also includes elimination of the commercial, more smart TVs, and maybe even live sports on Netflix. Continue reading Focus on Personalization: The Netflix Vision for Internet TV

Comcast Unveils CDN Service for Content Delivery via Last Mile

Comcast has introduced a commercial content delivery service targeting large and mid-sized content owners that can offer competitive SLA and pricing, since the company already owns the network. Comcast’s CDN allows content owners to go directly to the ISP to store and deliver content via the “last mile.” While this approach can displace traffic delivered by third-party CDNs such as Akamai and Limelight, it should not be confused with a “fast lane” or “prioritization” of content. Continue reading Comcast Unveils CDN Service for Content Delivery via Last Mile

Pay TV: AT&T Agrees to Purchase DirecTV in $49 Billion Deal

AT&T has agreed to acquire DirecTV for $49 billion. The two companies’ boards approved the agreement yesterday. The deal, which comes just three months after Comcast’s $45 billion agreement to purchase Time Warner Cable, will create a new pay TV giant as video consumption continues to move online. Combining AT&T and DirecTV would result in a company with 26 million pay TV subscribers in the U.S., second only to Comcast and Time Warner Cable if regulators approve their deal. Continue reading Pay TV: AT&T Agrees to Purchase DirecTV in $49 Billion Deal

Screenvision, SoundHound Connect Mobile Users to Cinema Ads

Cinema ad network Screenvision announced this week that it is launching a new mobile engagement platform created in partnership with audio recognition leader SoundHound. Levi’s and Warner Bros. Records will be among the first brands to participate as advertisers. The partnership will help marketers target moviegoers with mobile ads tied to Screenvision’s pre-show programming on cinema screens. SoundHound’s audio recognition tech will be used for mobile devices to unlock related content from the Web. Continue reading Screenvision, SoundHound Connect Mobile Users to Cinema Ads

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