According to Nielsen estimates, Sunday’s broadcast of Super Bowl XLVIII on Fox drew 111.5 million viewers, making it the most-watched television broadcast in U.S. history. The overall ratings may have even gone higher had the game not been such a blowout. Last year’s Super Bowl on CBS averaged 108.69 million viewers. Sunday’s viewership totaled 112.6 million, when including those who watched on digital platforms Fox Sports GO and FoxSports.com, and fans who opted for the Spanish-language feed on Fox Deportes. Continue reading Super Bowl Sets Records for Game, Halftime Show, Social Media

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

Spotify has removed streaming time limits for all users. The company announced last week that it would offer unlimited free music streaming via the platform’s desktop app and on the Web. The move follow’s last month’s announcement that Spotify would offer free shuffled music streaming to its phone and tablet apps. Less than 24 hours after Spotify announced lifting its time restriction, competitor Rdio revealed that it would do the same in the United States. Continue reading Free Music Streaming from Spotify and Rdio is Now Unlimited

TV commerce firm Delivery Agent will team with H&M to boost sales via the retailer’s upcoming Super Bowl commercial. H&M’s 30-second spot will feature the spring collection of David Beckham Bodywear. Delivery Agent’s tech will allow viewers to purchase products in the commercial through a special app. However, only a fraction of viewers will actually be able to use it, since the purchasing app only works with 2012 and 2013 Samsung Smart TVs connected to the Internet.  Continue reading ShopTV App: Beckham Bodywear to Sell During Super Bowl Spot

Innovid, a Sequoia-backed video ad company, announced that it is working with Cisco to bring advertisements to smartphones and tablets based on TV shows that viewers are watching during a specific moment. Cisco is able to do this by working with cable companies to analyze a TV show’s content, and pull keywords from that content, and show ads in the providers’ apps that are relevant to those keywords. While no cable partnerships have been announced, the companies are showing the tech at CES. Continue reading Innovid and Cisco Team Up to Deliver Ads to Second Screens

Shawn DuBravac, chief economist for the Consumer Electronics Association, delivered his pre-CES press briefing, “2014 CES Trends to Watch.” DuBravac said he “wouldn’t be surprised to see 75 UHDTV announcements” this week, which could climb to about 150, when including hardware rollouts, distribution deals and related news. According to DuBravac, the big picture emerging trends this year will center on mass customization, multidimensional screen expansion, the age of autonomy, and curation and context. Continue reading Trends to Watch: CEA Chief Economist Points to Ultra HDTV

The team behind popular contact- and file-sharing app Bump and photo-aggregating app Flock announced this week they will be shutting down the apps to continue work on other projects inside Google. Bump, acquired by Google in September, will no longer be available by the end of this month. Bump and Flock users are encouraged to export all their data by following the instructions that become available when opening either of the apps. Continue reading Google Shuts Down Bump App: Users Have January to Save Data

In December, Google made its IaaS (infrastructure-as-a-service) Google Compute Engine (GCE) available as a full-fledged commercial service, after testing it in preview mode for more than a year. Last week, the company introduced its new Billing API as an easier way for developers to monitor and analyze how much running an application on the Cloud Platform costs. According to Google, the Billing Export offers a new means of accessing usage data, and is available in preview. Continue reading Google Gets Serious About Public Cloud: Previews New API

More television fans are turning to “catch up viewing” for their favorite TV shows. Although video on demand is increasing in popularity, TV outlets do not really benefit. Advertisers do not see a point in supporting TV episodes more than a few days after the initial air date. Comcast plans to experiment with allowing advertisers to place the same commercials on older streamed episodes of TV shows that are featured with current episodes. Continue reading Comcast Plans New Advertising Approach for Video On Demand

Viewers have the ability to interact with characters in Infiniti’s Deja View video, created as part of an online campaign to promote the 2014 Infiniti Q50 sport sedan. The responsive video, produced by New York agency Campfire, uses voice recognition technology that allows viewers to interact with the video’s characters through toll-free phone calls. The story’s plot then responds dynamically based on the responses of each online viewer. Continue reading Infiniti Launches Marketing Campaign with Responsive Video

Tom Wheeler, a former cable and wireless phone lobbyist, was unanimously confirmed as the new chairman of the FCC late yesterday. Senate aide Mike O’Rielly was also confirmed for the vacant Republican seat on the commission. The confirmations came after Senator Ted Cruz released his hold on Wheeler’s confirmation vote. Wheeler will succeed fellow Democrat Mignon Clyburn, who has been serving as acting chair since earlier this year when Julius Genachowski stepped down. Continue reading Senate Confirms Lobbyist Tom Wheeler as New FCC Chairman

Nielsen confirmed this week that starting in 2014, television ratings and viewership consumed on digital devices will be measurable. The company is currently working on the software developer kit for its clients to make that possible. The move marks a significant change considering that more people are now consuming media on digital devices than they are on traditional TV, and that segment of viewers has been sorely missing in rating calculations. Continue reading Nielsen to Include Mobile Viewing in Its Television Ratings

Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year