Internet Ad Revenues Surpass Broadcast TV for First Time

According to the Interactive Advertising Bureau (IAB), interactive advertising revenues for 2013 hit an all-time high of $42.8 billion in the U.S. The report indicates that the figure represents a 17 percent jump from the previous year’s landmark revenues of $36.6 billion. Notably, the 2013 total also marks the first time that Internet ad revenues exceeded those of broadcast television advertising ($40.1 billion). In addition, mobile experienced triple-digit growth for the third year in a row. Continue reading Internet Ad Revenues Surpass Broadcast TV for First Time

SPROCKIT Startup Enables Companies to Leverage Fan Content

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

From the NAB SPROCKIT Stage: Creating Watch ABC Product

Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships. Continue reading From the NAB SPROCKIT Stage: Creating Watch ABC Product

Viewers Pick Up New Shows After Seeing TV-Related Tweets

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

K-Glass: South Korea Developing Alternative to Google Glass

South Korean researchers at public university KAIST have developed an alternative to Google Glass called the K-Glass. Although similar to Google’s electronic eyewear, KAIST’s wearable alternative is equipped with a special AR chip that enables the device to recognize objects without relying on barcodes or other markers. While currently bulkier than Glass, KAIST explains that its processor “duplicates the ability of the human brain to process visual data.” Continue reading K-Glass: South Korea Developing Alternative to Google Glass

Dish Programming Deal with Disney Resolves Auto Hop Dispute

As part of a new long-term programming deal with Disney, Dish will curtail the use of its DVR ad-skipping feature, Auto Hop, for ABC shows. The deal will also provide Dish with online video rights to Disney’s flagship TV channels for a planned Internet-based TV service. The rights deal, confirmed by both companies Monday, marks a first of its kind for Disney. ABC and other major broadcasters have been involved in litigation over the Auto Hop feature since it launched in 2012. Continue reading Dish Programming Deal with Disney Resolves Auto Hop Dispute

Digital Video Content Not a Replacement for TV Programming

According to a new Consumer Electronics Association study, 79 percent of online U.S. adults obtain the video content they watch from traditional TV providers, although a significant number of viewers are turning to other sources. Online video streaming is most common with consumers ages 18-34. However, traditional TV viewing remains consistent for most age groups, suggesting that online services are being used as a supplement rather than a replacement of traditional programming. Continue reading Digital Video Content Not a Replacement for TV Programming

LTE Advanced: Qualcomm Demos Blazing Download Speeds

At the Mobile World Congress in Barcelona this week, Qualcomm demonstrated the next generation of 4G LTE, called LTE Advanced Category 6, which produces download speeds of 300Mpbs. This technology will be integrated into Qualcomm’s Snapdragon 805 processor, which will be used in next-gen Android tablets. The technology is already being used for networks in South Korea, mainly due to interest from broadcasters who want to use it for delivering 4K TV. Continue reading LTE Advanced: Qualcomm Demos Blazing Download Speeds

Samsung Gear 2 Smartwatches Switch from Android to Tizen

Samsung recently announced it will make two follow-up smartwatches to the Galaxy Gear. The new Gear 2 and Gear 2 Neo will be available just five months after the release of their predecessor. While most of the key specs are similar to the first Gear, the new models will have a 1.0GHz dual-core SoC of unspecified make, in contrast to the 800MHz single-core chip in the first Gear. The new battery will last twice as long, and most importantly, the next-gen smartwatches will run on Tizen rather than Android. Continue reading Samsung Gear 2 Smartwatches Switch from Android to Tizen

Pandora Lawsuit Could Impact Music Industry’s Royalty Model

For the past 73 years, the Justice Department has governed licensing organizations ASCAP and BMI to ensure songwriters receive fair royalty rates when their songs are played. Now Pandora is taking on ASCAP in a trial over royalty payments that is being carefully followed by the publishing industry. Music publishers including Sony/ATV and Universal are calling for an overhaul of the system, while tech firms are claiming that publishers are attempting to skirt federal rules designed to protect them.

Continue reading Pandora Lawsuit Could Impact Music Industry’s Royalty Model

Google Exploring 10 Gigabit Internet Connection, Says CFO

Google is continuing to push for change in commercial Internet services, looking beyond the super-fast gigabit connections available in locations such as Kansas City, Kansas and Chattanooga, Tennessee. At a conference in San Francisco last week, Google CFO Patrick Pichette discussed the company’s 10 gigabit experiment, which is exploring connections that are more than 1,000 times faster than today’s average speeds. The news could encourage other providers to also increase their speeds. Continue reading Google Exploring 10 Gigabit Internet Connection, Says CFO

3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

3D Systems, provider of 3D printing solutions, and toy and game company Hasbro have announced plans to co-develop creative, immersive play experiences “powered by 3D printing” for children. The partnership aims to commercialize play printers and platforms later this year, combining 3D Systems’ printing products with Hasbro’s portfolio of consumer brands. 3D Systems has been spending more on R&D, and recently announced plans to partner with Hershey to develop 3D printing tech to produce food items. Continue reading 3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

500px Aims to Revolutionize Photo Licensing with Prime Service

Online photography community 500px is launching a commercial licensing marketplace called Prime that plans to charge licensing fees starting at $250. 500px says Prime is different from other licensing services because regardless of the license or who purchases the images, member photographers will earn 30 percent of proceeds for each photo sold. 500px is hoping “to fundamentally change the way photos are licensed” by “changing the way photo licensing companies work with photographers.” Continue reading 500px Aims to Revolutionize Photo Licensing with Prime Service

Super Bowl Sets Records for Game, Halftime Show, Social Media

According to Nielsen estimates, Sunday’s broadcast of Super Bowl XLVIII on Fox drew 111.5 million viewers, making it the most-watched television broadcast in U.S. history. The overall ratings may have even gone higher had the game not been such a blowout. Last year’s Super Bowl on CBS averaged 108.69 million viewers. Sunday’s viewership totaled 112.6 million, when including those who watched on digital platforms Fox Sports GO and FoxSports.com, and fans who opted for the Spanish-language feed on Fox Deportes. Continue reading Super Bowl Sets Records for Game, Halftime Show, Social Media