Magic Leap Will Target the B2B Market with New AR Headset

The business-oriented Magic Leap 2 AR headsets will debut in three models on September 30 in global territories including the U.S., Canada, France, Germany, Italy, Spain, the UK and Saudi Arabia. The Magic Leap 2 Base starts at $3,299. There is a midrange Magic Leap 2 Developer Pro, working up to the Magic Leap 2 Enterprise, which sells for $4,999. Smaller and lighter than its 2018 predecessor, Magic Leap 2 comes with a hip-worn AMD processor, offers a wide field of view, and has a dimmer that can be applied to background visuals to make virtual objects pop. In the U.S., Magic Leap 2 will be available through IT solutions reseller Insight. 

Magic Leap CTO Julie Larson-Green discussed the product availability onstage last week at the Fortune Brainstorm Tech 2022 conference in Aspen. As detailed in the company announcement:

  • Magic Leap 2 Base targets professionals and developers that wish to access one of the most advanced augmented reality devices available. Use in full commercial deployments and production environments is permitted. U.S. MSRP starts at $3,299.
  • Magic Leap 2 Developer Pro provides access to developer tools, sample projects, enterprise-grade features, and monthly early releases for development and test purposes. Recommended only for internal use in the development and testing of applications. Use in full commercial deployments and production environments is not permitted. U.S. MSRP starts at $4,099.
  • Magic Leap 2 Enterprise targets environments requiring flexible, large-scale IT deployments and robust enterprise features. This tier includes quarterly software releases managed through enterprise unified endpoint management/mobile device management (UEM/MDM) solutions. Use in fully commercial deployments and production environments is permitted. MSRP starts at $4,999.

The Base and Developer Pro models include a 1-year limited warranty, while the Enterprise includes an extended 2-year limited warranty and comes with two years of access to enterprise features and software updates. In addition to the headset, each model comes with a puck-sized AMD-powered compute device and handheld controller. A spec sheet offers more details.

The Leap 2 iteration is “the same basic format as the previous headset, which sold starting at $2,295, but it has been slimmed down and lightened from 316 grams to 260 grams,” writes The Verge, highlighting “an expanded 70-degree field of view, which is still limited but is significantly less boxy than its predecessor.”

First announced in 2019, Magic Leap began talking up the second-generation device in March. The Magic Leap 2 is being emphasized for enterprise, not consumer, use but “the company has expressed a willingness to reenter the consumer market in the future,” The Verge writes, noting that “even major consumer players like Apple and Meta have held off on revealing mass-market glasses just yet.”

As a business use device, the Magic Leap 2 will compete against Microsoft’s HoloLens 2, which has a $3,500 MSRP. Magic Leap CEO Peggy Johnson told CNET that the company will primarily focus on the following industries for its new headset: “‘healthcare, defense and public sector, and manufacturing and industrial settings,’ as well as possible partnerships with location-based art and entertainment.”

Magic Leap Provides Immersive Live Demonstration and Details Magic Leap 2 Pricing, Magic Leap, 7/13/22
NavVis and Magic Leap Partner to Provide Enterprise-Ready AR Solutions, Geo Week News, 7/12/22

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