Apple Still Leads Wearables Market, Small Rivals Fuel Growth

IDC reported that 100+ million wearables — including smartwatches, fitness trackers and AR glasses — shipped in Q1, a record-breaking number, especially in what tends to be a slow period. Q2 this year has also seen a 34.4 percent increase in sales year-over-year. The research firm revealed that Apple leads the sector, with a market share of 28.8 percent, followed by Samsung at 11.3 percent, Xiaomi at 9.7 percent and Huawei at 8.2 percent. After that, the next player is India’s boAt, which has a market share of 2.9 percent. Continue reading Apple Still Leads Wearables Market, Small Rivals Fuel Growth

ETC Executive Coffee: Verizon Execs Discuss Life After Zoom

During ETC@USC’s second Executive Coffee with… installment of the Spring 2021 series, Sanyogita Shamsunder, VP of product strategy, innovation and operations at Verizon engaged a group of eight USC students from cinema, engineering and business in a one-hour discussion of the question: “What comes after Zoom and entertainment apps?” Shamsunder, whose team is focused on new technology innovation and bringing new products and experiences to consumer and enterprise customers, was joined by team members Andrew Herson, who is focused on B2B2C applications, and Zachary Drossman, who heads concept development at Verizon’s 5G Labs. Continue reading ETC Executive Coffee: Verizon Execs Discuss Life After Zoom

Facebook, Apple, Niantic Develop AR Glasses for Consumers

New augmented reality glasses intended for consumers are on the horizon. Facebook plans to release a version in partnership with EssilorLuxottica’s Ray-Ban brand and is developing AR glasses that work with sensor-enabled wristbands. Meanwhile, Niantic and Qualcomm have teamed to manufacture AR glasses, and Apple is working on an AR headset for consumers, to be followed by AR glasses. Snap is also developing AR glasses aimed at consumers. Google, which debuted Google Glass in 2013, is also said to be planning another attempt at the consumer market. Continue reading Facebook, Apple, Niantic Develop AR Glasses for Consumers

Pandemic Is Accelerating the Adoption of Augmented Reality

The COVID-19 pandemic is driving increased demand for augmented reality at some companies, including Mercedes-Benz and L’Oréal (whose brands include Lancôme, Kiehl’s and Maybelline New York), in the last year. L’Oréal chief digital officer Lubomira Rochet stated that, “we saw the appetite, it grew and it’s our responsibility now to continue to innovate.” That company has debuted a number of AR projects for employees and customers in the last few months. One uses ModiFace AR to connect consumers with beauty advisers. Continue reading Pandemic Is Accelerating the Adoption of Augmented Reality

Facebook Unveils Three Prototype Holographic VR Headsets

Facebook just revealed a holographic optical architecture for a future VR headset that will be both thinner and lighter, replacing the current bulkier glasses and headsets. The technology, described in “Holographic Optics for Thin and Lightweight Virtual Reality,” a Siggraph 2020 research paper, uses a “pancake optics” design that combines layers of holographic film with a laser projection system and directional backlights. The results can be either flat imagery or volumetric holograms. Continue reading Facebook Unveils Three Prototype Holographic VR Headsets

Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Apple inked a multi-year licensing agreement with U.K. company Imagination Technologies, giving it “wider range” access to that company’s IP including a new ray-tracing technology. Observers believe the move signals that Apple plans on adding ray tracing to its chips “in the foreseeable future.” Ray tracing is a graphics technology that enables imagery to be created with real-world lighting, reflections and shadows, creating a much more photorealistic result. Nvidia first brought ray tracing to PC GPUs in August 2018. Continue reading Apple Inks Deal With Imagination For Ray-Tracing Chip Tech

Apple Is Developing AR/VR Headset, Glasses, 3D Sensors

As reported in The Information, Apple is planning to launch a hybrid augmented reality/virtual reality headset in 2022 and a pair of AR glasses the following year. This recently released report stated that Apple chief executive Tim Cook spoke about the AR project in a 1,000-employee meeting, an unusually large gathering for the company. The report contained detailed information about Apple’s ideas about wearable AR devices. Apple has also developed a new 3D sensor system that will be integrated with the AR and VR devices. Continue reading Apple Is Developing AR/VR Headset, Glasses, 3D Sensors

Tech Companies Join Forces to Ask FCC For Faster Wi-Fi

Apple, Broadcom, Facebook, Google, HP, Intel, Marvell, Microsoft and Qualcomm are all petitioning the FCC to approve a Very Low Power (VLP) category of Wi-Fi, which would allow them to take advantage of the FCC’s recent opening up of the 6GHz band for unlicensed activity. VLP would enable short-range, point-to-point connections between two devices that travel below a specific power threshold (14 dBm EIRP); they say they can deliver 2Gbps at a distance of three meters — and that VLP is necessary for the proliferation of 5G. Continue reading Tech Companies Join Forces to Ask FCC For Faster Wi-Fi

Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Epic Games has just made Steam an offer that’s hard to refuse: that it would “retreat from exclusives” if Steam “committed to a permanent 88 percent revenue share for all developers and publishers.” Since Epic opened its own store with that revenue share model in late 2018, a long list of high profile game developers left Steam to debut new titles with Epic. The company also partnered with Magic Leap to award 500 Magic Leap One glasses — normally priced at $2,295 — to developers working in augmented reality. Continue reading Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Verizon, ThirdEye Gen Partner on 5G Mixed Reality Glasses

Verizon is teaming with ThirdEye Gen to offer its first official mixed reality smart glasses for 5G. ThirdEye has been awarded two patents for OLED displays and low-latency data streaming. The partnership is ThirdEye’s first with a wireless provider, said company founder Nick Cherukuri, who noted that the “advanced 5G use cases … will bring about a new era of hands-free human interaction.” One example would be an auto mechanic who could scan a “complex motor” and send the image to a remote expert for real-time help. Continue reading Verizon, ThirdEye Gen Partner on 5G Mixed Reality Glasses

Chinese Startup Nreal Debuts Sleek, High-Quality AR Glasses

Chinese startup Nreal unveiled augmented reality glasses at CES 2019 featuring high-quality visuals and a sleek form factor that are slimmer than the Vuzix Blade AR glasses. The Nreal glasses weigh 85 grams (less than one-fifth of a pound) and offer 1080p projection through both lenses, with a 52-degree field of view. That makes the Nreal glasses closer to a Magic Leap headset or Microsoft HoloLens glasses — with an even better field of view. Nreal, similar to Magic Leap, also requires a processor pack connected to the glasses. Continue reading Chinese Startup Nreal Debuts Sleek, High-Quality AR Glasses

CES 2019: Yet Another Transformation Waiting in the Wings?

The ETC@USC team is heading to Las Vegas this weekend to deliver daily news and analysis from CTA’s annual CES trade show. Yesterday, ETC’s Don Levy pointed out that “the transformative potential of 5G … will likely emerge as the hot underlying topic of CES” and ETCentric will be covering the “show with particular interest in how developments can impact or disrupt media, entertainment and technology companies.” We’ve been watching for signs of a next transformational change that’s been growing in the background since Ericsson started testing 5G in 2015. At CES, we’ll be looking for supplementary trends to see how close we are to a sea change in distribution and personalization. Continue reading CES 2019: Yet Another Transformation Waiting in the Wings?

Snap Plans to Debut Next-Gen Spectacles With Two Cameras

By the end of 2018, Snap plans to introduce its next version Spectacles glasses with two cameras, codenamed Newport and priced at $350. According to sources, Newport will feature an “all new design” with “premium” aluminum-based frame and cameras that can overlay AR lenses over video. The latter feature is part of company founder Evan Spiegel’s vision of everyday AR glasses. Newport’s price is more than double the cost of the first Snap Spectacles, which debuted in 2016. Snap plans to make about 24,000 pairs. Continue reading Snap Plans to Debut Next-Gen Spectacles With Two Cameras

Facebook Debuts Real-World AR Effects Tied to New Movies

Facebook has confirmed that it is currently testing an augmented reality camera that goes beyond its earlier functions (and limitations) of selfie masks and inserting 3D objects into locations. Beta users can now test the use of real-world location markers that set off augmented reality experiences right where they stand. The closed beta includes promotions tied to the films “A Wrinkle in Time” and “Ready Player One,” and near future plans include adding tracker-based AR to its AR Studio tool that will be open to all developers.

Continue reading Facebook Debuts Real-World AR Effects Tied to New Movies

Sony Showcases Interactive Hologram Experiences at SXSW

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW

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