Netflix has raised its monthly price for new subscribers by $1 to $8.99, marking its first price increase in three years. CEO Reed Hastings recently announced that a price increase would likely be necessary to meet the rising costs of movies and TV shows. The video streaming service introduced a new $7.99 plan for subscribers not concerned with high-definition or the ability to stream programs on multiple devices, while a $11.99 premium plan lets users stream shows to four devices at once. Continue reading Netflix Raises Monthly Subscription Rate for New Customers

Television networks are currently entangled in expensive negotiations with cable companies over retransmission fees and rights to stream content on other devices. However, if a TV network were to sell its shows directly online with a Netflix-like subscription, GigaOM speculates that the network could still remain profitable and consumers would not have to pay for expensive cable packages. This new model could potentially redefine content distribution via the Internet and television. Continue reading TV Networks to Benefit by Unbundling from Cable Packages?

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

Companies such as IBM and Symantec are investing in new technologies to detect viruses and hackers and make stealing customer data more difficult. The companies believe that traditional antivirus software that erect barriers to keep out threats is becoming increasingly ineffective as hackers around the world regularly create novel bugs. IBM plans to analyze behavior in computer network data to detect irregularities. Symantec is launching its own division that will help hacked businesses respond to security breaches.  Continue reading Cybersecurity Focus Shifts From Blocking to Spotting Threats

Vevo, YouTube’s single largest music supplier of videos, does not just distribute music videos. At the 2014 NewFronts presentations, Vevo introduced seven new original series that explore different aspects of music and the artists that create it. Vevo also announced deals with Twitter to promote videos and Mirriad to integrate brands into their new content. The digital music video powerhouse also plans to host a live concert in the fall of 2014. Continue reading Vevo Announces Original Content, Expanded Pact with Twitter

Facebook is steadily becoming a formidable player in the digital advertising industry. The social network will start integrating auto-playing video ads on users’ Facebook news feeds. Facebook’s unique ability to target audiences precisely could give it an edge in the market, even though video ads on Facebook cost about $1 million a day. Ace Metric and Facebook have been working together since last year to create a fAce rating to help select the “meaningful” commercials. Continue reading Expensive Video Ads on Facebook Are Reserved For The Best

Cable industry executives gathered at the NCTA Cable Show to discuss growing competition from online video content providers, and the need for cable TV to improve delivery systems of cable programming across all devices. By improving the consumer experience and video-on-demand services, cable companies hope to “protect their turf” from the likes of Netflix and Hulu. Also, leaders in the cable industry recognize the need to find a solution for rising cable TV prices. Continue reading Cable Execs Call for Action to Challenge Online Competitors

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

At Facebook’s F8 developer conference in San Francisco, CEO Mark Zuckerberg unveiled Facebook’s newest projects that emphasize app development for third parties. The company’s motto “move fast and break things” has become less relevant as Facebook grows and third party apps rely increasingly on Facebook databases. The new ad network and app development tools will make it easier for third party app developers to create apps with Facebook functions. Continue reading F8: Facebook Introduces Ad Network, App Tools and New Motto

Social network LinkedIn brought in $473.2 million in revenue for the first quarter of 2014. The company’s plan for the coming years is to increase the number of users and the frequency that those users visit the site by focusing on content posted by well-known professionals and everyday users alike. Currently, LinkedIn has 300 million people signed up for an account on their site, but during Q1, it had only 186 million unique visitors monthly via computers. Continue reading LinkedIn Hopes to Grow Audience with User Generated Content

Music service Rdio is planning a free, ad-supported offering to launch later this year. The service is also expected to add more non-music content and morning shows from Cumulus, which became a significant investor in Rdio last year. Some of that may include sports and talk show content from WestWood One, which Cumulus recently acquired. Cumulus CEO Lew Dickey introduced the new ad-supported model during a Q1 earnings call earlier this week. Continue reading Rdio to Launch Free, Ad-Supported Music Service This Year

In a blog post yesterday, FCC Chairman and former telecom lobbyist Tom Wheeler wrote that he is “a strong believer in the importance of an Open Internet.” In response to what Wheeler views as “misinformed” commentaries regarding the Open Internet Notice of Proposed Rulemaking (NPRM) currently before the FCC, he offers two points of clarification: 1) This is not a final decision, but a formal request for input on the proposal, and 2) “all options for protecting and promoting an Open Internet are on the table.” Continue reading FCC Chairman Explains Next Steps to Protect an Open Internet

AOL announced it will launch a free streaming movie service through a new agreement with Miramax that will make Miramax’s library of films available to stream online and on mobile devices. Film selections will be refreshed each month. AOL’s new homepage video portal features clips from Moviefone, Huffpost Live, ESPN, Conde Nast and others. Through the new deal, AOL users will also have the ability to add Miramax titles to their rotation of news and entertainment video. Continue reading AOL Launching Ad-Supported Streaming Video with Miramax

Netflix has reached a deal for direct access to Verizon’s network that should provide subscribers with better performance of streaming video in the coming months. Despite Netflix CEO Reed Hastings’ public complaints about paying extra for such connectivity, Verizon confirmed the new deal, which follows a similar approach to the agreement Netflix reached with Comcast earlier this year. As more Internet users stream movies and TV content, the debate over who should be responsible for infrastructure upgrades intensifies. Continue reading Netflix Reaches New Deal with Verizon to Improve Streaming

Pinterest CEO Ben Silbermann announced during an event in San Francisco last week that users of the social visual discovery tool have created more than 750 million boards and contributed more than 30 billion Pins since Pinterest was founded in 2010. Acording to Silbermann, the number of Pins has grown by nearly 50 percent during the past six months, due in part to the introduction of Related Pins about a year ago. More than 90 percent of current Pins are connected to Related Pins. Continue reading Pinterest Touts 30 Billion Pins, Sees Big Hit in Related Pins