Facebook Messenger Day Now Attracts 70 Million Daily Users

Messenger Day, Facebook’s version of Snapchat Stories that launched six months ago, may not be experiencing the same growth as similar offerings from Instagram or WhatApp, but it now touts 70 million daily users. Messenger Day enables users to share photos and video slideshows. While its latest daily usage is significant, it only took Instagram Stories two months to reach 100 million users, and two weeks less for WhatsApp Status to attract 175 million (both have since surpassed the 250 million daily user mark). Continue reading Facebook Messenger Day Now Attracts 70 Million Daily Users

Facebook Testing Business Messaging Tools via WhatsApp

Facebook, which bought WhatsApp for $22 billion in 2014, is now testing two free business tools on the messaging service. WhatsApp Business lets small businesses answer customer questions and send updates; larger businesses can avail themselves of another free tool that plugs in to the WhatsApp platform. Facebook is also debuting verified profiles for businesses on WhatsApp, to distinguish them from individuals. Businesses in Brazil, Europe, India and Indonesia, including KLM Royal Dutch Airlines, are testing the new tools. Continue reading Facebook Testing Business Messaging Tools via WhatsApp

Facebook and Google Take the Lead in Popular Mobile Apps

According to comScore’s annual U.S. Mobile Apps Report, consumers spend 57 percent of their digital media time on smartphones and tablets using apps. The figure is roughly the same as the previous year, suggesting that the shift to mobile has reached a point of leveling out. The report also notes that Facebook and Google own eight of the top 10 apps. Among the most popular mobile apps today are Facebook (top app for all age groups except 18- to 24-year-olds), YouTube (No. 2 overall and No. 1 with 18- to 24-year-olds), Facebook Messenger, Google Search, Google Maps, Instagram, Snapchat, Google Play, Gmail and Pandora. Continue reading Facebook and Google Take the Lead in Popular Mobile Apps

Facebook Buys AI Startup Ozlo to Improve Virtual Assistant M

Facebook just acquired Ozlo, a small AI startup founded four years ago and based in Palo Alto, California. The social media giant made the purchase in order to improve Messenger’s virtual assistant, dubbed M. Ozlo describes its product as “an index of knowledge about the real world,” which implies that a user could ask questions and receive answers about a wide range of topics. The company has 30 employees, and a majority of them will be joining Facebook’s Messenger teams in Menlo Park, California and Seattle, Washington. Continue reading Facebook Buys AI Startup Ozlo to Improve Virtual Assistant M

Facebook Messenger 2.1 Offers Built-In NLP, Payments SDK

Facebook’s newly debuted Messenger Platform 2.1 features built-in Natural Language Processing (NLP), provided by Wit.ai, a company acquired by Facebook in 2015. NLP has been available to app developers since the acquisition, but Messenger 2.1 is the first time it is a built-in feature. The built-in NLP currently detects common phrases (“hello,” “bye,” and “thanks”) as well as date/time, location, phone number, email and amount of money, all of which trigger an automated response from the bot. Continue reading Facebook Messenger 2.1 Offers Built-In NLP, Payments SDK

Facebook Looks to WhatsApp, Video Ads for Future Growth

Facebook reported a 71 percent jump in profits in Q2 this year, even as the company is running out of room for more advertisements on News Feed, its primary source of revenue. Both Facebook and Google, which established the digital platform for ads as dominant, are faced with thinking about what comes next. As reported earlier, Google ads have surged 52 percent on mobile devices and YouTube, but its per-click revenue is down. Facebook is eyeing Messenger and WhatsApp, its two chat apps, for growth. Continue reading Facebook Looks to WhatsApp, Video Ads for Future Growth

Facebook Introduces Live Video Broadcasting to Social VR

Facebook is ramping up its social VR efforts through live video streaming. “Users of Facebook Spaces, the social hangout in virtual reality that the company launched earlier this year, can now broadcast via Facebook Live,” reports Variety. “The new feature essentially allows Spaces users to host a kind of virtual reality talk show, and stream it to all of their followers, even if those audiences are tuning in with a mobile phone or a desktop browser.” Slate will be the first to use the new feature to produce a weekly live show. Continue reading Facebook Introduces Live Video Broadcasting to Social VR

Facebook Reaches New Milestone of 2 Billion Monthly Users

Social media giant Facebook announced it now has 2 billion monthly active users. The new milestone comes five years after reaching 1 billion users, and 13 years after Mark Zuckerberg first launched the platform. According to TechCrunch, Facebook leads social apps based on number of logged-in users, “above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million.” Facebook’s WhatsApp and Messenger each have 1.2 billion users, while its Instagram photo-sharing app recently exceeded 700 million. Continue reading Facebook Reaches New Milestone of 2 Billion Monthly Users

Snap Map Location Sharing Aims to Bring Friends Together

With its new Snap Map feature, now available on iOS and Android, Snapchat encourages friends to get together in real life instead of just digitally. Snap Map shares your current location via a map that updates when Snapchat is opened. The tech is based on Snap’s acquisition of social map app Zenly. Users can select specific friends for location sharing or disappear from the map via Ghost Mode. Tapping a friend’s “BitMoji avatar opens their Story to show what they’re up to, or lets you message them directly to make meetup plans,” explains TechCrunch. “Snap Map also gives users an alternative way to discover Story content beyond the well-worn Stories feed.” Continue reading Snap Map Location Sharing Aims to Bring Friends Together

Facebook Benefits From Expanded Video Content, Digital Ads

Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads

Facebook’s 5 Million Advertisers Get New, More Robust Tools

Facebook now counts more than 5 million active advertisers, of which 1 million — 75 percent outside the U.S. — signed on in the last seven months. E-commerce, media and entertainment, and retail are the most popular verticals. To make it easier for small and medium-sized businesses to advertise, Facebook introduced a new suite of tools. Within Ad Manager, one-click will reinstate high-performing ads. A new “studio” allows businesses to build ads via a mobile device, and Facebook also expanded its small business council. Continue reading Facebook’s 5 Million Advertisers Get New, More Robust Tools

Facebook Co-Opts Stories, Puts More Pressure on Snapchat

Facebook has again integrated one of Snapchat’s most notable features, introducing Stories, which allows users to create photo/video montages that vanish within 24 hours. Two other camera-oriented features allow users to make the camera accessible with one rightward swipe and add filters and masks; and introduce a direct-messaging tool. All three features will be unveiled this week. Facebook has experienced a slump in posting, and is studying Snapchat as a way to zero-in on its millennial appeal. Continue reading Facebook Co-Opts Stories, Puts More Pressure on Snapchat

Facebook Introduces Voice Recognition Tech to VR Headsets

Facebook announced the beta release of a new voice search feature for the company’s Oculus Rift and Samsung’s Gear VR. “This feature lets you perform voice searches from Oculus Home to intuitively navigate games, apps, and experiences,” explains the Oculus team, noting future plans to “add even more functionality like seeing if a friend is online or contextual commands to invite people to a play a game with you.” While VentureBeat points out the feature “won’t let you look at your friends, your notifications, your profile, your avatar, app updates that you haven’t installed, or individual settings,” the review is largely positive and envisions future applications: “The speech technology might well end up becoming a part of Facebook’s more popular services, like WhatsApp, Messenger, Instagram, and even good old Facebook itself.” Continue reading Facebook Introduces Voice Recognition Tech to VR Headsets

Facebook Messenger Lets Users Post Snapchat-Like Stories

Messenger has joined Instagram and WhatsApp in emulating Snapchat’s popular Stories concept. Messenger Day is a new feature within the Facebook Messenger app that encourages users to share a daily photo story. Users can post photos and 15-second videos taken with the Messenger camera or images and GIFs saved on their smartphone. The Messenger Day story is visible to all Facebook friends, but it disappears after 24 hours. Facebook’s unique special filters for the images are designed to spark conversations and encourage meet-ups. Continue reading Facebook Messenger Lets Users Post Snapchat-Like Stories

Facebook Introduces New Hardware for Use in Data Centers

Facebook unveiled new hardware for use in its data centers, designs for which will be made available to outside companies through its Open Compute Project. The announcements were made during this week’s OCP U.S. Summit in Santa Clara. One announcement centered on a new GPU server designed to better serve the company’s AI initiatives. Big Basin — successor to the company’s Big Sur high-performance compute platform — will help Facebook train machine learning models that are 30 percent larger than those running on current servers. Continue reading Facebook Introduces New Hardware for Use in Data Centers

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