Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool

Amazon’s Plan to Lure Retailers to Amazon Pay via Discounts

Sources say Amazon is making a move that threatens PayPal and banks that issue credit cards: passing discounts it gets on credit-card fees to retailers that use its online payment service. In doing so, Amazon is sacrificing short-term profitability to boost the fortunes of its payments system. JPMorgan Chase, Citigroup, Visa, Mastercard and payment processors First Data and Stripe Inc. partake in the $90 billion per year swipe fee industry, about 2 percent of a typical credit card purchase or 24 cents for debit. Continue reading Amazon’s Plan to Lure Retailers to Amazon Pay via Discounts

Supreme Court Ruling Could Bring More Power to Tech Giants

Many lawmakers in Washington — from Senators Elizabeth Warren to Ted Cruz — are concerned about the amount of power that big tech companies such as Amazon, Facebook and Google have accrued. Some have even floated the idea of an antitrust law to curb their influence. But the U.S. Supreme Court just heard a case — Ohio v. American Express — that may actually give the technology giants even more power, say the experts. The case looks at how to analyze “harmful conduct” by companies that serve “multiple groups of users.” Continue reading Supreme Court Ruling Could Bring More Power to Tech Giants

Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Amazon’s quick delivery of groceries, cleaning supplies and other products is now expanding into a trial whereby consumers buy directly from merchants, with Amazon providing the latter with lower delivery costs, warehouse inspections, logistics software and recommendations. By doing so, Amazon shifts the burden from its own warehouses. In the process, however, it cuts out United Parcel Service and FedEx, both of which would have picked up the parcels from merchants’ warehouses and delivered them to customers. Continue reading Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Third-Party Sellers on Amazon Become Latest Hacking Target

Hackers are reportedly targeting third-party sellers on Amazon by using stolen email and password credentials (available for purchase from previous hacks via the “Dark Web”) in a scam to post fake product deals online and pocket cash. Thieves have changed the bank info of active sellers on Amazon to steal amounts up to tens of thousands from each and have hacked less active sellers to post merchandise that does not exist, offering products at steep discounts. While PayPal and eBay have been targeted by hackers in the past, cybersecurity experts indicate that Amazon is becoming a new target. Continue reading Third-Party Sellers on Amazon Become Latest Hacking Target

TheTake Looks to Convert Product Recognition to B2B Service

TheTake, a startup that helps viewers purchase the products that they see in movies and television shows, is now turning its image recognition technology into a business-to-business service. The company is selling the service to major studios and entertainment sites so that they can generate extra revenue from identifying marketable products and locations. TheTake built the technology by training an AI to look for matches from the company’s database of more than 10 million products. Continue reading TheTake Looks to Convert Product Recognition to B2B Service

Amazon’s Prime Day Sales Surge 30 Percent Over Last Year

According to e-commerce giant Amazon, yesterday’s Prime Day sales from third-party merchants were up 30 percent over last year’s event, driven by international demand. The statement was made at 3:00 pm Eastern Time during the company’s day-long promotion designed to attract more subscribers for its $99-per-year Amazon Prime membership. Once the total numbers are in, Amazon anticipates “a record day for small businesses and sellers.” Last year’s event was criticized after deals ran out too early. “The company this year offered more deals and deeper inventory,” reports Bloomberg. “It relied on thousands of third-party merchants who sell goods on Amazon and give the company a cut of each sale to boost the number of deals.” Continue reading Amazon’s Prime Day Sales Surge 30 Percent Over Last Year

Online Marketplace Jet.com, Valued at $300M, Opens to Public

After months of anticipation, Jet.com, the online marketplace that hopes to challenge Amazon and eBay, has opened to the public. The members-only site offers tremendous discounts to its customers, under-cutting both retail and Amazon prices. Since a trial run began in March, however, the company has seen nothing but red ink. But the clamor hasn’t died down, and more investors are eager to add more capital to the Hoboken, New Jersey-based company, and its valuation climbs even as its revenues dip below the black line. Continue reading Online Marketplace Jet.com, Valued at $300M, Opens to Public

Study: Apple Pay Accounts for One Percent of Digital Payments

According to research firm ITG, Apple Pay already accounts for one percent of all digital payments. The mobile payments system, introduced in October, has experienced its greatest usage with Whole Foods, Walgreens and McDonald’s. ITG also explains that consumers using Apple Pay increased their spending and frequency of use, resulting in a sales jump for participating merchants. By comparison, Google Wallet was introduced more than three years ago, and currently holds about four percent of digital payments. Continue reading Study: Apple Pay Accounts for One Percent of Digital Payments

Mobile Payments: Amazon Debuts New Credit Card Reader

Amazon Local Register, the company’s new card reader, is a black rectangular device that plugs into a merchant’s smartphone or tablet. For $10, it works with an app that tracks business transactions for merchants. Amazon offers lower processing fees with the device if a merchant signs up before the end of October, while the standard deal will remain a 2.5 percent charge, which is less than other card reader offers. The lower charge means that Amazon is likely making little profit. Continue reading Mobile Payments: Amazon Debuts New Credit Card Reader

Google will Compete with Amazon by Adding Product Ratings

In an attempt to compete with Amazon, Google is planning to add ratings to its product listing ads in order to make search results more effective. The ratings are to be based on aggregated rating and review data taken from several sources. Google believes merchants that gather these ratings will decide to share the data because it ultimately generates more business. The move should create more relevant search results as more data surrounds the product.

Continue reading Google will Compete with Amazon by Adding Product Ratings

China’s Alibaba Group Launches U.S. Shopping Site 11 Main

The largest e-commerce company in China, Alibaba Group Holding, has launched a U.S. shopping website as it plans to go public in what is expected to be one of the largest IPOs in history. The new site, 11 Main hosts over 1,000 merchants in categories such as clothing, jewelry and interior goods. The site is currently available to users who sign up and receive an email invitation. Alibaba has invested in a range of U.S. companies over the past year, including e-commere and mobile messaging. Continue reading China’s Alibaba Group Launches U.S. Shopping Site 11 Main