By
Erick MendozaJanuary 27, 2015
Last week, iHeartRadio announced that it had reached over 60 million registered users. The streaming service is distinct from its competitors such as Pandora and Spotify in that it also allows users to access stations for free without the need to register. Only those who opt for listening to playlists and accessing more personalized features need to register with the service. This unique model makes it difficult to compare to Spotify’s 60 million active monthly users or Pandora’s registered 250 million users. Continue reading Milestone: iHeartRadio Exceeds 60 Million Registered Users
By
Rob ScottJanuary 20, 2015
Measurement firm comScore will introduce a new metric this week that goes beyond tracking video audiences on desktops and laptops to additionally tracking audiences across mobile and streaming devices. The new metric is expected to provide advertisers and television networks with vital information that has so far been challenging to collect. The addition is part of a broader initiative by comScore to track shifting, more diverse viewing habits of consumers and better compete with ratings provider Nielsen. Continue reading New comScore Measurement to Include Mobile and Streaming
By
Rob ScottApril 23, 2014
Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile
By
Rob ScottFebruary 18, 2014
Entertainment navigation company TMS and OTT middleware provider aioTV have announced an agreement that will bring TMS’ On Entertainment metadata to aioTV to help deliver enhanced functions to cable operator customers. The metadata will enable advanced search and discovery of aggregated live television, video-on-demand and online video in the multi-screen interfaces that aioTV creates for cable providers. The platform will be demonstrated at the National Cable Television Cooperative Conference this week. Continue reading TMS, aioTV Sign Deal to Deliver Advanced Search & Discovery
By
Lisette LeonardFebruary 12, 2014
Marketing data and analytics firm comScore has announced a partnership with Google to help advertisers understand specifically who is looking at their advertisments, and optimize the ads in real time. This partnership will combine Google’s DoubleClick ad-serving platform and comScore’s Validated Campaign Essentials (vCE) technology for measuring ad performance. The vCE technology will measure how viewers are interacting with Google advertisements. Continue reading Google and comScore Combine Efforts to Optimize Online Ads
By
Cassie PatonJanuary 6, 2014
Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact
By
Cassie PatonNovember 20, 2013
Time Warner Cable and Discovery Communications have reached an agreement that will allow the cable company’s subscribers to watch shows from the Discovery Channel and Animal Planet online. Discovery had previously been holding out on letting its shows be streamed because it wanted better ratings measurement for viewers on mobile devices. Now that Nielsen will soon make that data available, Discovery says it is on board. Continue reading Discovery Programming to be Available via Online Streaming
By
Cassie PatonNovember 15, 2013
At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business
By
Cassie PatonNovember 13, 2013
Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos
By
Rob ScottOctober 9, 2013
Kantar Media announced its plans to launch a TV audience measurement service based on data it will collect from more than one million set-top boxes. The syndicated Kantar Media Audience Advisor service, which will compete with industry leader Nielsen and other data firms such as Rentrak, intends to provide insights into viewer behavior, including program engagement and commercial ratings. Initial clients will include GroupM and Saatchi & Saatchi. Continue reading Kantar Media to Measure TV Audiences from Set-Top Boxes
By
Chris CastanedaOctober 1, 2013
Facebook will start sharing its wealth of user data with the major TV networks in an effort to compete with Twitter’s move into measuring social TV. Data that the company offers will be limited and stripped of users’ personal identifiers. Facebook hopes to provide data on users’ viewing habits and what they share regarding television shows. The company plans to increase its user base and boost ad revenue, and prove it is a useful service to TV broadcasters. Continue reading Facebook Shares Social User Data with Major TV Networks
By
Chris CastanedaAugust 7, 2013
In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter
By
Rob ScottMarch 22, 2013
Yesterday we posted findings of a Coca-Cola study, which concluded that online buzz did not have a measurable impact on short-term product sales. Response to the story, first published by Advertising Age and others, was met with a significant amount of online debate, which prompted a Coca-Cola exec to post that the finding can be viewed as accurate in isolation, but should not diminish the crucial role of social media across multiple screens. Continue reading Marketing Exec Defends the Crucial Role of Social Media