Market research firm Greenlight VR reveals that consumers’ main interest in virtual reality is not games, but rather travel, entertainment, events, home design and education. The company’s recent 2016 Virtual Reality Consumer Report also notes that the top VR device consumers now want is the Samsung Gear VR, followed by the PlayStation VR, and that they are less enthused about paying a premium for VR than they were in October. The report surveyed more than 1,200 people aged 18 to 60, including both users and non-users of VR. Continue reading Study Finds People Prefer VR Travel, Adventure to VR Games

Facebook just introduced a new way to view panoramas and VR photos on smartphones. Rather than zooming in and out, the new feature, dubbed 360 Photos, will allow the user to simply upload a panorama or photo from an iPhone, Samsung Galaxy, 360 app or the Ricoh Theta camera and its ilk, which Facebook will then convert. Via a compass icon, the user can then scan the photo by tilting the phone or click/tap-and-dragging. A Gear VR user can tap the “View in VR” button to scan the 360 photo by moving his head. Continue reading Facebook Launches 360 Photos for Sharing Immersive Images

SimilarWeb examined the amount of time Android users in nine countries spent on social apps Facebook, Instagram, Twitter and Snapchat during the first three months of 2016 and found that there has been a year-over-year decline. Facebook-owned Instagram saw the most significant drop of 23.7 percent (36.2 percent in the U.S.), followed by Twitter and Snapchat. Facebook was down 8 percent overall, 6.7 percent in the U.S. However, Facebook users in the U.S. spend a daily average of more than 45 minutes with the app. “Meanwhile, Facebook’s messaging apps — WhatsApp and Messenger — increased installs, up 15 percent and two percent respectively,” notes CNBC. Continue reading Android Users Are Spending Less Time with Social Media Apps

T-Mobile chief executive John Legere says he will give away a share in the company to every account holder with a voice plan, a deal that’s also good for new customers. Those who have been T-Mobile customers for at least five years will also get two shares for every new customer they refer. T-Mobile says it has more than 30 million postpaid phone customers. The stock is currently trading at $43.07 per share, which would value the promotion at $1.3 billion if every customer takes Legere up on his offer. Continue reading Latest T-Mobile Promotion Offers Stock Shares to Customers

While Facebook’s bot platform remains in its early stages as developers test potential apps and the challenges involved with natural language processing, a company named And Chill has created a movie recommendation engine that may be ideal for the social platform. Going beyond the basic like/dislike model, the new bot can be accessed through Messenger or SMS and asks each user for specific reasons why he or she likes a given movie. The information is then analyzed by And Chill to provide appropriate recommendations of similar films and links to YouTube trailers. Continue reading Facebook Bot Recommends Movies Based on Your Interests

Instagram introduced new features yesterday designed to enable business owners to engage with customers via the photo-sharing app as long as their business is linked to an official Facebook Page. The new tools — developed after discussions with hundreds of businesses using the platform — include business profiles, analytics and the ability to launch sponsored posts directly from the Instagram app. According to Instagram, the set of tools “will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.” Continue reading Instagram to Offer Business Tools Including Profiles, Analytics

Netflix had been fighting to stream two movies produced by Relativity Media ahead of their planned theatrical releases, but a judge on Friday issued an order preventing Netflix from doing so. According to Judge Michael Wiles of the U.S. Bankruptcy Court in Manhattan, an early release of the comedy “Masterminds” and horror film “The Disappointments Room” could be “devastating” for Relativity, the studio he recently released from chapter 11. Ruling in favor of Netflix “would threaten the bankruptcy process… with devastating consequences to the plan and distributions” to creditors, the judge said. Continue reading Judge Rules Against Netflix Bid to Offer Relativity Films Early

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials

On Monday, AMC began an advertising campaign within Snapchat for its much-hyped new series “Preacher,” with the intent of drawing in younger viewers. The new series’ first five minutes will be featured on Snapchat’s Discover section, and marks the first time that an extended clip of a network TV show will be available on the social platform. After a 24-period of exclusivity on Snapchat, the clip will be released to other platforms. It will continue to run on Snapchat for six more days. “Preacher” debuts May 22. Continue reading AMC Takes New Approach to Promoting Series on Snapchat

Facebook is now expanding its reach into video by selling video ads for other companies, getting an as-of-yet-undisclosed cut of the revenue. Facebook says it will sell and place both “in-stream” and “in-article” video ads on websites and apps, such as those run by Daily Mail, Mashable and USA Today Sports Media Group. Marketers are willing to pay higher prices for video ads than other forms of advertising, making this a compelling sector and one where Facebook can compete with Google for video ad dollars. Continue reading Facebook Sells Video Advertising for Third Party Sites, Apps

BuzzFeed has grown its monthly content views from 2.8 billion a year ago, to 7 billion today, the majority of which are video views. At the company’s Digital Content NewFronts presentation in New York, chief executive Jonah Peretti, who says BuzzFeed’s content is driven by a deep understanding of its audience, announced a new program with investor NBCUniversal to co-produce video content for brands. The partnership with NBCUniversal began last summer when the media titan invested $200 million in BuzzFeed. Continue reading With Video Views Growing, BuzzFeed Inks NBCUniversal Deal

In January, Google began testing a new feature allowing media companies, marketers, politicians and others to publish content directly to Google. The content, which can be up to 14,400 characters, contain links and up to 10 images or videos, appears instantly in search results and can be shared via Facebook, Twitter or email. Among those using the feature are Fox News, with political debate content; People.com, with content related to the Oscars; and HBO, which has used it to promote the third season of “Silicon Valley.” Continue reading Experimental Google Feature Allows Direct Content Publishing

Nokia and Disney announced a partnership whereby Disney filmmakers and marketing teams will use Nokia’s 360-degree OZO virtual reality cameras to create VR content across all the studio’s brands. The studio has already used the OZO for two promotional pieces for “The Jungle Book,” one of them a 360-degree roundtable interview with director Jon Favreau and the cast, the second a red carpet experience at the film’s Los Angeles premiere. Other Disney brands that could use the OZO are Marvel and Lucasfilm. Continue reading Disney to Produce More VR Content with Nokia OZO Camera

Sony DADC NMS (New Media Services) CTO and head of strategy Andy Shenkler keynoted ETC’s Cloud Innovation Conference at NAB 2016 in Las Vegas. Rather than talk pure technology about the cloud, Shenkler preferred a more unique angle: piracy. “The place I want to start is around competition in the OTT space specifically,” he said. “When we talk about OTT, the usual suspects are Hulu, Netflix, iTunes, Amazon, HBO GO, and so on. But we’re not really looking at the biggest competitor out there: piracy.” Continue reading Cloud Keynote: Sony Exec Recommends Learning from Piracy

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those rising to the surface, including virtual reality. Deluxe VR executive Malte Wagener says the company started paying serious attention to VR when Oculus started its Kickstarter campaign. In February 2015, the company first opened a VR unit with four employees. Last week, explained Wagener at NAB, Deluxe VR officially launched its full service offerings with a staff of 35 and growing.  Continue reading Deluxe Officially Opens Virtual Reality Creative Services Unit