Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

Lyft Media is the new business unit under which the ride hailing company is consolidating its advertising sales activities. More than two years since Lyft acquired Halo Cars Inc., manufacturer of car-top digital monitors, it is renewing its focus on generating ad revenue. In-car tablets that show advertisements in addition to letting riders track routes, control music and tip and rate their drivers are being testing in Los Angeles and by year’s end will be in 25 percent of Lyft vehicles there and in Washington D.C., Chicago and San Francisco. Continue reading Lyft Media Aims to Expand Multi-Platform Digital Ad Presence

Massachusetts Court Objects to Gig Worker Ballot Measure

A proposed Massachusetts ballot initiative designating gig drivers as independent contractors was nixed by a state court that deemed it an attempt to avoid liability by companies like Uber and Lyft in the event of accident or crime. The Tuesday ruling effectively halted a $17.8 million campaign in support of a bill the Massachusetts Supreme Judicial Court said violates the State Constitution, with hidden language excepting drivers from being “an employee or agent” of a gig company. The move is the latest in a series of skirmishes between gig companies and local governments.  Continue reading Massachusetts Court Objects to Gig Worker Ballot Measure

Big Tech Concerned About Crypto Startups Poaching Talent

There are reports of a migratory wave of executives and engineers moving from Big Tech firms such as Google, Amazon, Apple and others to chase what is being described as “a once-in-a-generation opportunity” with startups whose business models rely on blockchain and involve everything from cryptocurrencies to non-fungible tokens. Google is said to be so worried about employee retention they’ve increased stock grants in categories vulnerable to poaching following the exit of Surojit Chatterjee to join Coinbase where he saw his stake in the company grow to more than $600 million in 14 months. Continue reading Big Tech Concerned About Crypto Startups Poaching Talent

European Commission Advances New Rules for Big Gig Firms

The European Commission took steps last week to require ride-hailing firms and others to classify drivers and couriers as employees, which would entitle them to minimum wage and other legal protections. Should they go into effect, the proposed rules would impact some 4.1 million people, and would make the European Union among the strictest in the world when it comes to protecting so-called gig workers. Uber and others that depend on low labor costs and limited liability are expected to fight the proposal, which must proceed through several legislative steps before being codified as law. Continue reading European Commission Advances New Rules for Big Gig Firms

Uber and Lyft Attempt to Protect Gig Worker Business Model

Ride-hailing services Uber and Lyft, which have been branching out into areas such as food delivery and scooter rentals, spent about $200 million to pass a ballot initiative that countered California’s 2019 legislation giving gig workers the status of employees. The two companies are now focused on avoiding the same battle in other states by pushing for legislation classifying their drivers as contractors. In New York state, for example, Uber and Lyft offered bargaining rights and other benefits to their workers, but not full classification of employees, which could raise their prices 20 to 30 percent. Continue reading Uber and Lyft Attempt to Protect Gig Worker Business Model

Amazon Quietly Changes Terms of Service to Allow Lawsuits

After being deluged by 75,000+ individual arbitration demands filed by plaintiff’s attorneys on behalf of Echo users, Amazon changed its terms of service to allow customers to file lawsuits. It now faces at least three potential class action suits, one of them brought May 18 that alleges that its Alexa-enabled Echo devices record people without their permission. Arbitration requirements are often inserted in many consumer contracts and the U.S. Supreme Court has repeatedly upheld and underlined the right to mandate arbitration. Continue reading Amazon Quietly Changes Terms of Service to Allow Lawsuits

Labor Department Reverses Trump-Era Rule for Gig Workers

On May 6, the Biden administration rescinded the “Independent Contractor Rule,” created during the Trump administration, that made it easier to classify gig workers as independent contractors. The Department of Labor stated that withdrawing the rule would “maintain workers’ rights to the minimum wage and overtime compensation protections of the Fair Labor Standards Act.” Labor Secretary Marty Walsh added that the move will “stop the erosion of worker protections that would have occurred had the rule gone into effect.” Continue reading Labor Department Reverses Trump-Era Rule for Gig Workers

UK Supreme Court Rules 70,000 Uber Drivers Are Employees

Uber has battled for years around the world against reclassifying its drivers as employees, which would force it to pay higher wages and benefits. In the United Kingdom, however, it just announced that it would reclassify its 70,000+ drivers as workers and provide them a minimum wage, vacation pay and access to a pension plan. Uber’s move comes in the wake of a unanimous British Supreme Court ruling that found Uber drivers deserved more protections. UK labor laws, however, offer a middle ground between freelancers and employees. Continue reading UK Supreme Court Rules 70,000 Uber Drivers Are Employees

Passage of California Prop 22 Is Big Victory for Gig Economy

California voters overwhelmingly approved Proposition 22, which will allow gig workers for Uber, Lyft, DoorDash and others to remain independent contractors. These three companies created the proposition to exempt them from a state labor law that would require them to treat drivers as employees and pay for healthcare, unemployment insurance and other benefits. Proposition 22 does include a wage floor and some benefits for drivers. San Francisco, headquarters for Uber and Lyft, presented the strongest opposition. Continue reading Passage of California Prop 22 Is Big Victory for Gig Economy

Gig Economy Companies Fight for California’s Proposition 22

DoorDash, Lyft and Uber executives had already pledged $90 million to back California Proposition 22, exempting them from a new state labor law requiring gig workers to be reclassified as employees. But, said sources, political strategists told them they needed to spend even more to have a chance of passing the measure. Now, as we get closer to the November 3 election, backers have spent almost $200 million. A UC Berkeley poll found only 39 percent of likely voters support the measure and 36 percent are opposed. Continue reading Gig Economy Companies Fight for California’s Proposition 22

Appeals Court Gives Lyft, Uber Greenlight to Operate for Now

Hours before Lyft and Uber planned to suspend their services to protest the ruling to reclassify their drivers as employees, an appeals court allowed them to continue operating during the appeals process. Uber spokesperson Matt Kallman noted that the company is glad “that access to these critical services won’t be cut off while we continue to advocate for drivers’ ability to work with the freedom they want.” The companies must still submit plans for hiring employees by early September, in case their appeal is denied. Continue reading Appeals Court Gives Lyft, Uber Greenlight to Operate for Now

California Judge Rules Uber and Lyft Are Violating State Law

In California, San Francisco Superior Court Judge Ethan Schulman confirmed Attorney General Xavier Becerra’s decision that Lyft and Uber are violating California Assembly Bill 5 (AB5). Schulman paused the injunction for 10 days to allow those companies to appeal his decision. AB5 requires that the two ride-hailing companies reclassify their California drivers as employees, making them eligible for healthcare and overtime among other perks. Due to COVID-19, Uber suffered a 67 percent decline in the June quarter. Continue reading California Judge Rules Uber and Lyft Are Violating State Law

Ride-Sharing Slumps, Leaving Uber and Lyft Drivers in Limbo

Since the coronavirus outbreak, Uber’s business slumped between 60 and 70 percent. After saying in February that it expected to generate between $16 billion and $17 billion this year, the company now says it cannot forecast its revenue. D.A. Davidson senior research analyst Tom White said that, with regard to ride-sharing, “the whole country is going to be down 70 to 80 percent.” The coronavirus has also highlighted a crucial labor issue: whether ride-share drivers are considered employees or independent contractors. Continue reading Ride-Sharing Slumps, Leaving Uber and Lyft Drivers in Limbo

Big Tech Responds to Coronavirus, Improving Its Public Image

With the advent of the coronavirus, companies such as Facebook, Twitter and Google quickly responded, featuring links to “high-quality information” from the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO). Big Tech has now donated thousands of N95 masks to healthcare providers and continues to highlight accurate news. Facebook committed $100 million in small business grants and Amazon put out the call for 100,000 new employees. Overall, Big Tech isn’t just doing good but doing well, with business holding steady. Continue reading Big Tech Responds to Coronavirus, Improving Its Public Image

CES: Marketers and Creators Give Audience Starring Role

CES 2020 expanded its media and entertainment-oriented C-Space to cover more interests, but four themes repeated across virtually every conversation and panel: data, privacy, quality and a genuine respect for the audience. Data was at the heart of the discussions. Never before has there been more information available, but how it is managed emerged as a consensus issue because few companies are organized to share data and insights across their enterprise. With the promise of optimizing experiences for consumers is a balance of privacy. Continue reading CES: Marketers and Creators Give Audience Starring Role