Hulu Advances Personalization With Like/Dislike Buttons

Ahead of the launch of two new streaming services, Disney+ and Apple TV+, Hulu is taking steps to add more personalization to its platform. After launching an enhanced recommendation engine that takes into account what viewers watch and when, it’s now introducing Like and Dislike buttons that will enable more personal and accurate content recommendations. The new buttons now appear across the Hulu platform. When using a living room device, you’ll see them on the Details page; when using a computer, you’ll see them on the Homepage.

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Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Amazon Spark: New Social Feed of Product Images, Stories

Now out of beta, Amazon launched a new social feature in the U.S. yesterday that is designed to return social activity surrounding products back to the Amazon site while hopefully improving product discovery for its users. Similar to the approach of Instagram’s shoppable photos, Amazon Spark allows users to post images, new ideas and related posts regarding products they find interesting. To foster social interaction, other users can respond with their own comments and “smiles” — Amazon’s take on “favorite” and “like” buttons. Continue reading Amazon Spark: New Social Feed of Product Images, Stories

Facebook Bot Recommends Movies Based on Your Interests

While Facebook’s bot platform remains in its early stages as developers test potential apps and the challenges involved with natural language processing, a company named And Chill has created a movie recommendation engine that may be ideal for the social platform. Going beyond the basic like/dislike model, the new bot can be accessed through Messenger or SMS and asks each user for specific reasons why he or she likes a given movie. The information is then analyzed by And Chill to provide appropriate recommendations of similar films and links to YouTube trailers. Continue reading Facebook Bot Recommends Movies Based on Your Interests

Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

Facebook-owned Instagram is testing a new algorithm, which will choose which posts users see in their feed and in what order. Brands are worried, afraid that means their posts won’t be seen. That’s essentially what happened when Facebook changed its algorithm, and the Pages that businesses and brands built to reach fans for free, slowly but surely disappeared from their followers’ feeds. Instagram also announced that it is rolling out a new cap for videos, bumping the limit from 15 seconds to 60 seconds. Continue reading Instagram Debuts New Algorithm, Bumps Video to 60 Seconds

People Can’t Get Enough of the Peach Social Network App

It looks like the next big thing in the world of mobile apps could be yet another social network and messaging service. Peach allows users to share statuses, pictures, locations, GIFs and songs. People can also like their friends’ posts and send each other emoji. It sounds very similar to every other social networks available today, but due to Peach’s functionality and short-cut feature for sharing, it has caught the interest of early adopters. The app, which was created by Vine founder Dom Hofmann, is growing so fast that it crashed last week. Continue reading People Can’t Get Enough of the Peach Social Network App

Facebook Aims to Make Social Media a Tool for the Workplace

Facebook is launching a new service designed to be appropriate for the workplace called Facebook at Work. The service is almost identical to the regular social network, except for a white color scheme that replaces the iconic blue layout. The difference in colors is to help employer’s distinguish when someone is using a work account as opposed to a personal one. Facebook at Work will allow users to connect with colleagues to become more efficient around the office. Continue reading Facebook Aims to Make Social Media a Tool for the Workplace

Small Ad Networks May Suffer from “Do Not Track” Proposals

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

F8: Facebook Introduces Ad Network, App Tools and New Motto

At Facebook’s F8 developer conference in San Francisco, CEO Mark Zuckerberg unveiled Facebook’s newest projects that emphasize app development for third parties. The company’s motto “move fast and break things” has become less relevant as Facebook grows and third party apps rely increasingly on Facebook databases. The new ad network and app development tools will make it easier for third party app developers to create apps with Facebook functions. Continue reading F8: Facebook Introduces Ad Network, App Tools and New Motto

Instagram Improves Explore Tab for Personalized Experience

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

General Mills Reverses Change to Legal Terms After Backlash

General Mills expanded its privacy policy last week to require that all disputes be resolved through arbitration or informal negotiation. According to the change to its legal terms, consumers who engage in online interactions such as downloading coupons, liking the brand’s Facebook page, or entering a company-sponsored sweepstakes would give up their right to sue. Due to public outrage over the changes, General Mills announced over the weekend it was voiding those terms. Continue reading General Mills Reverses Change to Legal Terms After Backlash

New Twitter Redesign Emulates Facebook for Mainstream Appeal

Twitter profiles will receive a significant design overhaul in the coming weeks. Profile pages will include a large horizontal cover photo and a prominent profile picture, which are unmistakably similar to the look of Facebook profiles. The most popular tweets will also appear larger in the timeline and users can now pin a favorite tweet to the top of their page. Visitors to profiles will be able to filter timelines to include only tweets with photos, videos or replies. Continue reading New Twitter Redesign Emulates Facebook for Mainstream Appeal

Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

Cartoon Network Anything App to Experiment with Micro-Content

Cartoon Network plans to launch a “micro-network” later this year that will feature 15-second content bites that only play through a smartphone app. The purpose of these videos, polls, games and trivia is to deliver device-specific content. Unlike the current Watch Cartoon Network app, which requires a cable subscription, Cartoon Network Anything will be accessible to everyone. The short form content will be updated regularly to match consumers’ reduced attention span common during smartphone use. Continue reading Cartoon Network Anything App to Experiment with Micro-Content

Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

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