Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts

In response to the evolving user base of popular social networks such as Facebook, a new venture called Blend hopes to return social media to a younger crowd with its app designed exclusively for undergraduate students. San Jose, CA-based Blend currently enables users to share photos and win gift cards, but has plans to become more of a social network with interactive features like commenting. Founded in May 2013, Blend has nine employees, including its three young co-founders. Continue reading Social Network Attempts to Recapture Early Spirit of Facebook

Social media platform Facebook celebrated its 10th anniversary this week. Pew Research Center reports that 57 percent of American adults and 73 percent of teens 12-17 currently use Facebook, with adult use on the rise. According to Pew, 64 percent of adult users visit the site daily, up from 51 percent in 2010. And while teens’ relationship with Facebook may be complicated and evolving, Pew notes that younger users are not abandoning the site, as some reports have recently suggested. Continue reading Facebook Turns 10 This Week: Pew Releases Survey Results

Although many have thought that phones are largely used to consume short form content, stats recently released by BuzzFeed suggest otherwise. More than 50 percent of BuzzFeed’s traffic now comes from mobile devices. Editor-in-Chief Ben Smith believes this is partly due to the form factor of mobile devices. They feature a simple singular screen that allows the reader to infinitely scroll through an article without any disruptions, similar to a regular page of a book.  Continue reading BuzzFeed: Consumers Reading Longer Stories on Their Phones

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

A group of researchers from the University of Pennsylvania conducted a study through which they carefully analyzed the Facebook statuses of 75,000 volunteers. The volunteers all took a personality questionnaire and made their Facebook posts available to researchers who searched for linguistic patterns. In analyzing the Facebook posts, researchers were able to determine a surprising amount of information about each individual. Continue reading Study of Facebook Language Leads to Groundbreaking Results

Sunday’s series finale of AMC’s “Breaking Bad” led to unprecedented social media activity, especially on Twitter and Facebook. While AMC was running a marathon of the Emmy-winning drama leading up to the finale, Twitter experienced more than 100,000 tweets a day, sparked in part by interaction with cast and crew. Additionally, Facebook says that more than 3 million users generated about 5.5 million interactions on its social network during the finale. The activity comes as both social platforms are pursuing television dollars. Continue reading “Breaking Bad” Fans Flock to Social Media for Series Finale

The U.S. Court of Appeals in Richmond, Virginia issued a ruling that utilizing the “Like” feature on Facebook to show support for a political candidate is protected by the Constitution. The ruling is in light of a lawsuit brought by former employees of a sheriff’s office who claim they lost their jobs after supporting their boss’s opponent, which involved a campaign on Facebook. The Virginia Court’s decision reversed an earlier decision from a lower court. Continue reading Court Rules That Facebook “Like” is Constitutionally Protected

The “favorite” feature in Twitter allows users to mark a tweet and keep it, such as a bookmark in a Web browser. When favoriting, it signals the originator that it has been marked, without a public acknowledgement in a feed. Favoriting is also another way to affirm the value of a tweet, but can also be tracked, which is what Favstar is doing. The company monitors favorites, and ranks tweets and their creators by the favorites that they generate.

Continue reading ‘Favoriting’ on Twitter is More Discreet than Re-Tweeting