F8: Facebook Introduces Ad Network, App Tools and New Motto

At Facebook’s F8 developer conference in San Francisco, CEO Mark Zuckerberg unveiled Facebook’s newest projects that emphasize app development for third parties. The company’s motto “move fast and break things” has become less relevant as Facebook grows and third party apps rely increasingly on Facebook databases. The new ad network and app development tools will make it easier for third party app developers to create apps with Facebook functions.

Independent app makers will be able to utilize Facebook’s massive amounts of data for advertising on their own sites. The ad network, Facebook Audience Network, will connect Facebook’s one million advertisers with other mobile apps.

“The network promises to accelerate the social network’s gains on Google as a leading distributor of Internet advertising, and it may help app developers pull in additional revenues,” reports Wired.

In other app development tools, Facebook introduced code for embedding a “Like” button within third-party apps and a new scheme to link mobile apps, so that users can jump between apps. The company produced a set of open standards and an open source software development kit for AppLinks, as the scheme is called. Spotify, Flickr, Mailbox, Hulu, Tumblr, Vimeo and Goodreads have already implemented the new AppLinks.

The ten-year-old social network is also undergoing an image restructuring. Facebook is shifting focus from the company’s hackers to the company’s users.

“The hacker culture is focused on us, the way we do things — it’s not really that focused on the people serve,” Zuckerberg said. “My goal for our culture over the next 10 years is to build a culture of loving the people we serve that’s as strong if not stronger than our culture of hacking.”

The company’s motto is no longer “move fast and break things.” According to Zuckerberg, the maturing company is now striving to “move fast with stable infrastructure.”

“Along with the abandonment of its early motto, the company announced a two-year guarantee for core APIs — meaning Facebook will no longer risk breaking other companies’ apps when it updates its plug-ins — alongside a promise to fix all bugs major and minor in 48 hours,” according to CNET.