Nielsen to Track Audience Demos of Video Ads on Roku Devices

Nielsen and Roku have started working together to measure the audience demographics of ads that play through Roku streaming devices. That means Roku will be the first Internet-connected TV platform that will be able to offer the same audience guarantees as traditional television. Advertisers will already be familiar with the Nielsen audience breakdowns, which will also be integrated into the Roku Ad Framework toolkit. The companies will be testing the new tracking this summer. Continue reading Nielsen to Track Audience Demos of Video Ads on Roku Devices

Twitter Homepage Redesign Intends to Increase Visitor Count

In an effort to increase the number of visitors to its site, Twitter has redesigned its homepage, allowing visitors to view content they would otherwise not have access to unless they were logged in. With about 200 million monthly visitors, Twitter wants to improve user engagement by adding a section to its homepage where users can view the most trending tweets or viral content as sorted into different categories such as “Business News,” or “TV Shows & Stars.” Continue reading Twitter Homepage Redesign Intends to Increase Visitor Count

Curator Tool Will Help Media Publishers Share Tweets and Vines

Twitter unveiled its new Curator media tool this week designed to make more tweets available to a larger audience outside of its own site — and ideally build upon its base of 288 million users that log in at least once a month. The tool will help media organizations locate tweets and Vine videos that can be posted with stories and broadcasts. Publishers regularly create and share compelling content related to live events and breaking news. Twitter aims to leverage these publishers to help address its slowing user growth rate. Continue reading Curator Tool Will Help Media Publishers Share Tweets and Vines

Social Marketing: The Impact of Tweets on Today’s Box Office

When it comes to movie marketing and box office numbers, not all tweets carry the same weight. On average, a single tweet results in more box office revenue when posted four weeks prior to a film’s release date than the week before. The value of a single tweet can fluctuate based on variables such as a movie’s genre or spread of brand awareness from ads aired in weeks prior to the film’s release. Studios can also use Twitter to monitor the effectiveness of their marketing campaigns. Continue reading Social Marketing: The Impact of Tweets on Today’s Box Office

Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

It seems that cord-cutting is continuing with the coveted 18- to 34-year-old demographic. New data from Nielsen indicates that traditional TV viewing among millennials dropped 10.6 percent between September and January, falling at twice its normal rate. According to Nielsen, there are nearly 20 percent fewer young adults watching primetime television than in 2011. Additionally, the median age of the TV audience is now 50, just outside the 18- to 49-year-old demographic important to advertisers. Continue reading Nielsen Notes Dramatic Shift in TV Viewing Among Millennials

Sling TV Benefits Both Advertisers and Multi-Channel Networks

During CES, Dish announced its $20 per month, OTT subscription service that provides access to Adult Swim, Cartoon Network, CNN, Disney Channel, ESPN, Food Network, HGTV, TBS, TNT, and YouTube videos from Maker Studios. Sling TV could finally help position the enormously popular YouTube content at the same advertising value as television. Advertisers would be able to reach the younger demographic that increasingly watches less television, while multi-channel networks like Maker Studios may grow in value. Continue reading Sling TV Benefits Both Advertisers and Multi-Channel Networks

Advertisers Still Favor Televised Sports Over Online Gaming

Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

Pandora Introduces AMP, Brings Listener Data to its Musicians

Pandora’s Artist Marketing Platform will now offer listener data to the artists whose music is featured on the Internet radio service. This data will include number of plays and thumbs up for each song, how many fans have created stations for the artist, along with the listeners’ geographic and demographic breakdowns. Co-founder Tim Westergren uses his experience as a musician to detail how the service will eliminate guesswork and allow musicians to more effectively target their audience. Continue reading Pandora Introduces AMP, Brings Listener Data to its Musicians

Facebook Builds App for Private Sharing with Close Friends

Micro-sharing just got easier for Facebook users. Instead of using complicated privacy controls, Facebook is working on an app codenamed “Moments” that will let Facebook users choose which sets of friends can see their content. The app focuses on audience rather than content, so each group of “co-workers,” “family,” and “high school pals” will have their own tile in the grid design. Facebook may auto populate the groups in the new app based on users’ Facebook activity. Continue reading Facebook Builds App for Private Sharing with Close Friends

Networks Increasingly Releasing Their TV Premieres Online

Major television networks, such as ABC, Fox and NBC, are debuting their new fall shows online weeks ahead of the television premiere dates. The pilot episodes of NBC’s “A to Z,” ABC’s “Selfie,” and Fox’s “Red Band Society” are all available on Hulu before their scheduled television air date. This increasingly common practice gives viewers the chance to sample the new shows earlier and start some online buzz before the flood of other pilots debut during the fall television season. Continue reading Networks Increasingly Releasing Their TV Premieres Online

Radius-TWC is Experimenting with ‘Snowpiercer’ VOD Release

“Snowpiercer,” a sci-fi film starring Chris Evans and Tilda Swinton, was released June 27 in eight theaters. Just weeks following its theatrical release, the Bong Joon-ho helmed movie was made available via video-on-demand. This new distribution model is part of Radius-TWC’s strategy to bring the movie to a larger audience. The Weinstein Co.’s boutique division is hoping that the early VOD release will keep the buzz going as its release expands to additional theaters. Continue reading Radius-TWC is Experimenting with ‘Snowpiercer’ VOD Release

Fan-Made YouTube Videos Bolster ‘Game of Thrones’ Success

Fans are not only getting their “Game of Thrones” fix from the popular episodes airing on HBO, but also the fan-generated “Game of Thrones” content on YouTube. From audience-reaction videos to alternate endings, more than 1.4 billion fan-created videos account for 89 percent of all “Thrones” related viewing on YouTube. According to Google research, online activity on YouTube helps drive viewers to TV shows, boost ratings, and keep fans engaged in between seasons. Continue reading Fan-Made YouTube Videos Bolster ‘Game of Thrones’ Success

Twitter Offers New One-Click Video Embedding Capability

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

Netflix Turns to Original Series and Licensing 5-Star Content

According to Netflix CFO David Wells, the streaming service plans on spending $3.2 billion on streaming content in 2014. Netflix acknowledged that a large fraction of the currently available material is not necessarily popular with its audience and plans to spend more money on shows with higher potential. A content shift through the next few quarters toward more original series along with licensing exclusive and higher-rated shows will account for this extra spending. Continue reading Netflix Turns to Original Series and Licensing 5-Star Content

Focus on Personalization: The Netflix Vision for Internet TV

Neil Hunt, Netflix’s chief product officer, announced several of Netflix’s predictions for the future of TV at New York City’s Internet Week conference. He said the company is perfecting its personalization technology so that Netflix will know exactly what you want to watch, and will give you one or two suggestions rather than an endless grid of movies and shows. The vision also includes elimination of the commercial, more smart TVs, and maybe even live sports on Netflix. Continue reading Focus on Personalization: The Netflix Vision for Internet TV

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