Creatives Are Concerned by Netflix Variable Speed Feature

Netflix is testing variable playback speeds with a small group of Android users, much to the dismay of many Hollywood creatives. Judd Apatow, Brad Bird and Aaron Paul were among those who spoke against the feature, with Apatow noting that “distributors don’t get to change the way the content is presented.” There is evidence that some users prefer to consume media at faster speeds, to improve concentration and cover more material. Netflix vice president Keela Robison said subscribers had “frequently” requested the feature. Continue reading Creatives Are Concerned by Netflix Variable Speed Feature

Vimeo Acquires Magisto, Makes Move Toward Social Video

IAC-owned video platform Vimeo, which largely serves small businesses and individual creators, has acquired short-form video specialist Magisto for $200 million. The deal, Vimeo’s fifth in the field, is expected to help the platform grow its presence in social video, and will move Magisto’s employees based in Israel and California to Vimeo’s office in New York. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video,” said Vimeo CEO Anjali Sud. Continue reading Vimeo Acquires Magisto, Makes Move Toward Social Video

Companies Bid On Their Own Brands For Google Search Ads

According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads

Facebook Portrays Its Many Platforms as Safe for Consumers

When the European Parliament grilled Facebook chief executive Mark Zuckerberg about his company’s many missteps, one of their concerns was that it has become a monopoly. The reference was to Facebook owning the world’s two largest chat applications, Messenger and WhatsApp, and their suggestion was that Facebook spin off those and the photo app Instagram. Facebook has countered with the argument that, by controlling so much of the world’s communications, it helps keep consumers safe across all these services. Continue reading Facebook Portrays Its Many Platforms as Safe for Consumers

States Take Action Opposing Federal Repeal of Net Neutrality

The FCC’s recently passed order to end Obama-era net neutrality — dubbed “Restoring Internet Freedom” — has been entered into the Federal Register. But many who oppose the move are just getting started on a variety of efforts intended to curtail or even block the Trump administration’s repeal of net neutrality. A group of 22 state attorneys general and the District of Columbia re-filed legal challenges that contend the FCC cannot make “arbitrary and capricious changes” to existing policies. Continue reading States Take Action Opposing Federal Repeal of Net Neutrality

Vimeo to Acquire Livestream Platform and Launch Vimeo Live

IAC-owned Vimeo is purchasing the Livestream platform and rolling out its own live-streaming service called Vimeo Live. Terms of the deal were not disclosed. Earlier this year, Vimeo abandoned its plans to release a SVOD business. Rather than compete in the SVOD space with Amazon, Hulu and Netflix, “Vimeo’s core business is focused around selling tools and services to professional and semi-professional video creators,” reports TechCrunch. Integrating Livestream tech into Vimeo Live “will allow video creators to capture, edit, stream and archive their live events … in addition to hosting, distributing, and generating revenue from their videos.”  Continue reading Vimeo to Acquire Livestream Platform and Launch Vimeo Live

Pirates Flock to Google Drive, Other Cloud Storage Services

DMCA takedown requests reveal that pirates of television and movie content are turning to cloud storage services such as Dropbox, Google Drive and Kim Dotcom’s Mega since the demise of many public torrent sites. Last month, almost 5,000 takedown requests centered on activity on Google Drive, with each listing a few hundred links. Although some Google Drive links host full movies, others are empty except for an embedded YouTube video. Google reiterated that it takes copyright infringement seriously. Continue reading Pirates Flock to Google Drive, Other Cloud Storage Services

Native Video and Live Streaming Crucial to Facebook Strategy

Since 25 percent of U.S. Internet users adopted ad blockers in 2016, native video is becoming increasingly important to marketers and brands. Native video is also one of the primary reasons that a new wave of user-generated content and influencer marketing has become so relevant. According to a new study from social analytics firm Quintly, native videos are dominating Facebook, and doing so by design. The social network is becoming a major player in the video realm by downplaying other platforms and introducing auto plays in feeds as a default. The company is also starting its pursuit of live streaming professional broadcasts, including sports. Continue reading Native Video and Live Streaming Crucial to Facebook Strategy

Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Facebook launched its first dedicated virtual reality app, Facebook 360, initially available only for the Samsung Gear VR mobile headset. The new app, for download via the Oculus Store, will serve as a central hub for the more than one million 360 videos and 25 million 360 photos already posted to the site. Meanwhile, Vimeo has joined competitors Facebook and YouTube in introducing support for 360-degree video content. The site now features a channel of curated 360 videos in addition to a series of tutorials designed to assist video creators with producing immersive content. Continue reading Facebook Rolls Out VR App, Vimeo Adds 360 Video Support

Twitch Introduces its Twitter Competitor Designed for Gamers

Amazon’s game-themed streaming site Twitch is launching a Twitter competitor called Pulse — “a place where streamers can post and engage with all of their followers and the greater Twitch community right from the Twitch front page,” according to the platform’s blog. “It’s an always-on way to share clips, stream highlights, schedules, photos, and more so followers are more informed, engaged, and connected.” This will help broadcasters promote news streams and share content with those who missed earlier streams. “If Twitter were ever going to be disrupted,” writes Casey Newton for The Verge, “this is exactly what I’d imagine it would look like at the beginning.” Continue reading Twitch Introduces its Twitter Competitor Designed for Gamers

Vimeo Plans to Become Next Major Subscription VOD Player

According to Variety, “Barry Diller’s IAC has outlined a new strategy for Vimeo to become a major new Netflix-style subscription video-on-demand player — but without spending the kind of dough that Netflix does on original content.” Joey Levin, IAC CEO and interim chief exec of Vimeo, introduced the new strategy during IAC’s Q3 earnings announcement, noting that the company plans to experiment with proprietary subscription services. He did not discuss launch dates or pricing. “Ultimately, our goal is for Vimeo to drive millions of subscriptions and transactions for our creators while also growing a proprietary subscriber base with millions of consumers directly,” wrote Levin. Continue reading Vimeo Plans to Become Next Major Subscription VOD Player

Vimeo Refreshes Creator Pages and Launches New TV Store

In partnership with Lionsgate and Starz, Vimeo has opened a TV storefront in the model of iTunes, meaning viewers can purchase shows rather than stream them. Available series include “Orange Is the New Black,” “Casual,” “The Royals,” “Mad Men,” and “Weeds” as well as the entire Lionsgate catalog, which adds “Nurse Jackie,” “Boss,” “Blue Mountain State,” and “Manhattan.” Vimeo has been focused on improving its video-on-demand business, including buying VHX, a video distribution platform, and making its own original content. Continue reading Vimeo Refreshes Creator Pages and Launches New TV Store

Microsoft Stream Offers Familiar Video Tools for Businesses

Microsoft introduced Stream, a service that will allow businesses the ability to share internal video easily and securely. Now available as a free preview, Stream offers the same easy-to-use, flexible tools as YouTube, but with security tools for enterprise content. Office 365 already has a Video tool, and Microsoft’s idea is to eventually and seamlessly merge the two services. Unlike Office 365, Stream will make use of tools — including likes, comments, and recommendations — found in consumer platforms such as Vimeo and YouTube. Continue reading Microsoft Stream Offers Familiar Video Tools for Businesses

BitTorrent Launches Ad-Supported Music and Video Platform

BitTorrent has launched its open, ad-supported music and video platform that allows consumers to access media content via apps for Android, iOS and Apple TV. BitTorrent Now is the latest effort to shed the piracy stigma of the popular peer-to-peer technology for more legitimate uses. Up until now, BitTorrent offered free and paywall versions for artists to get their content to people. With the new ad-supported service, artists have an alternative for generating revenue while users can stream their content through an Android app launched yesterday, and iOS and Apple TV apps to follow. Continue reading BitTorrent Launches Ad-Supported Music and Video Platform

Appeals Court Rules for Vimeo in Copyright Infringement Case

In a blow to record companies — and a win for Internet service providers, the 2nd U.S. Circuit Court of Appeals in New York yesterday ruled that Vimeo cannot be held liable for copyright infringement if the video-sharing site unknowingly hosts older music that was uploaded by users. In addition, the court ruled that it is not enough to prove Vimeo ignored infringement if company employees had watched videos containing copyrighted sound recordings. The case, which centered on the Digital Millennium Copyright Act (DMCA), was being watched closely by Silicon Valley. Continue reading Appeals Court Rules for Vimeo in Copyright Infringement Case

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