Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Coca-Cola, Kohl’s, Marriott and Zillow Group are among those companies that have reduced or stopped marketing efforts during the coronavirus pandemic. Facebook said its advertising business is “weakening,” and Amazon has cut back on its Google Shopping ads. Advertising giants Interpublic Group and Publicis delayed their financial forecasts, citing an uncertain future. During the Great Recession, said the WARC research group, $60.5 billion in global advertising vanished and it took eight years to “fully recover.” Some observers believe this crisis will be worse. Continue reading Advertisers Reduce, Stop Campaigns in Face of Coronavirus

Black Friday Experiences New E-Commerce Sales Records

Online sales boomed this Thanksgiving holiday weekend, with record-breaking $4.2 billion in purchases on Turkey Day, followed by $7.4 billion spent on Black Friday. Although this was a new high — up $1.2 billion from last year’s Black Friday — it didn’t meet Adobe Analytics’ prediction of $7.5 billion. Salesforce reported $7.2 billion in sales, even lower than Adobe’s numbers. Of those numbers, $2.9 billion in sales were conducted on smartphones that day. Top-selling electronics included Apple laptops, AirPods and Samsung TVs. Continue reading Black Friday Experiences New E-Commerce Sales Records

Retailers Push Loyalty Programs to Compete With Amazon

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete With Amazon

Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Walmart, to build a more powerful online shopping destination that can better compete with Amazon, is on the verge of adding Lord & Taylor to its website. Walmart’s idea is to transform its site from a destination for discount goods to an online mall that would feature such higher-end brands as Lord & Taylor. For Lord & Taylor, the online traffic would be welcomed at a time that fewer consumers are visiting department stores. Jet.com and men’s clothing company Bonobos, both owned by Walmart, could also join the site. Continue reading Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Insiders Say Amazon Close to Launching its Own Sportswear

Amazon is reportedly getting ready to enter the private-label sportswear business, through initial deals with Taiwanese vendors including Makalot Industrial Co. and Eclat Textile Co., say people familiar with the matter. Makalot produces clothing for popular retailers such as The Gap, Kohl’s and Uniqlo, while Eclat makes apparel for Lululemon Athletica, Nike and Under Armour. Insiders suggest that no long-term contracts have been signed yet, since the project is so new and the manufacturers have thus far only produced small amounts as part of a trial.

Continue reading Insiders Say Amazon Close to Launching its Own Sportswear

Survey Shows Growth in Online Shopping, Impacting Retailers

According to an annual survey of online shoppers conducted by UPS and comScore (now in its fifth year), consumers indicate for the first time that they made more purchases via the Web than in physical stores. Shoppers say they made 51 percent of purchases online this year, compared to 48 percent last year and 47 percent in 2014. Respondents also indicated an increase in mobile shopping; 44 percent of smartphone users used their device for purchases, compared to 41 percent the previous year. As a result, some department stores are experiencing sales slumps. Continue reading Survey Shows Growth in Online Shopping, Impacting Retailers

Walmart Evolving its Supply Chain with Uber, Lyft and Drones

Later this month in Denver and Phoenix, Walmart will launch a pilot project, in partnership with Uber and Lyft, to deliver groceries to homes. Other companies that have competed in this area include Instacart, DoorDash, the U.S. Postal Service, Uber and Amazon, all of which vie to establish accounts with retailers and restaurants. Walmart is also testing a delivery service with its warehouse company Sam’s Club in Miami, using startup Deliv, which also handles same-day deliveries for Kohl’s, Macy’s and others. Continue reading Walmart Evolving its Supply Chain with Uber, Lyft and Drones

Picking Up Online Orders at Stores a Hassle for Customers

The “click-and-collect” method of shopping is not as easy as it sounds. This type of shopping allows customers to place orders online and pick up their purchases at a physical store just a few hours later. However, one study found that 60 percent of these orders were not completed correctly on Cyber Monday. Some stores made customers wait for more than an hour, gave customers the wrong item, or simply had to cancel orders because the store ran out of stock. Continue reading Picking Up Online Orders at Stores a Hassle for Customers

More People Shopped Online Than in Stores this Black Friday

Last week’s start to the holiday shopping season marked the most social on record with 1.4 million tweets during the week leading up to Black Friday. However, sales in retail stores on Thanksgiving and Black Friday fell about $1.4 billion this year, with more consumers opting to pursue deals online. Black Friday saw a 14 percent increase in online sales over last year, for a total of $2.72 billion, while Thanksgiving online sales jumped 25 percent. Adobe estimates that shoppers spent $4.45 billion online Thursday and Friday combined. Continue reading More People Shopped Online Than in Stores this Black Friday

Percentage of Mobile-Only Shoppers at Top Retailers Increases

According to comScore, 10 percent of Internet users in the U.S. only go online via smartphones and tablets. The measurement firm further notes that 13 percent of users accessing retail apps and sites do so via mobile devices only. Interestingly, the number of mobile-only shoppers at the top 10 retailers exceeds 50 percent in some cases. During January, for example, comScore reports the following percentages for mobile-only shoppers at top retailers: 51 percent at Walmart, 59 percent at Apple, and 53 percent at Target. Continue reading Percentage of Mobile-Only Shoppers at Top Retailers Increases

Retail: Pinterest Coming Soon to a Nordstrom Store Near You

Department store chain Nordstrom is bringing Pinterest into its locations with a trial program in order to better engage with its customers both online and in the physical space. The retailer has a significant presence on the social networking site, more than its closest competitors combined. Nordstrom is integrating its products posted on Pinterest with the same products at its retail locations. It is also using Pinterest for its inventory management system. Continue reading Retail: Pinterest Coming Soon to a Nordstrom Store Near You