WarnerMedia’s ad sales division is launching House of Max in Q4 this year to develop commercials that incorporate characters and concepts from its various HBO Max series. WarnerMedia senior VP of entertainment marketing solutions Maureen Polo said the studio’s “wide array of programs” will “allow brands to make more thoughtful and meaningful connections” with consumers, adding “we can produce content that doesn’t feel like advertising.” Intellectual property will be available from programs including “Hacks,” “The Flight Attendant,” and “Gossip Girl.” Continue reading WarnerMedia Launches House of Max Studio to Produce Ads

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

AT&T reported advances made by HBO in Q2 2021: a net gain of 2.85 million total domestic HBO Max and HBO subscribers, including 2.38 million retail net additions, for a total of 47.0 million at the end of the period, representing a gain of 10.7 million over the last year in the United Sates. HBO and HBO Max counted 67.5 million customers worldwide, up 12 million from last year. AT&T chief financial officer Pascal Desroches noted that the numbers exceeded Wall Street forecasts as well as AT&T’s own expectations. Continue reading HBO and HBO Max Subscriber Numbers Exceed Expectations

Thanks to a new partnership between WarnerMedia’s HBO Max and social messaging platform Snapchat, up to 64 Snapchatters will be able to co-watch full-length episodes of HBO series via the HBO Max Mini, part of the Snap Minis feature, which debuted last year to host third-party experiences through the social app. With Minis, the user can access Headspace to meditate, buy movie tickets with friends via Atom and, now, watch entire HBO episodes including pilots of “Lovecraft Country” and “Game of Thrones.” Viewers will be able to synchronize playback and watch the same title together. Continue reading HBO to Stream Episodes, Enable Watch Parties on Snapchat

In Q2, Netflix added 1.5 million new subscribers, slower growth after a peak at the height of the COVID-19 pandemic. But the company isn’t worried, telling investors that it is “mostly competing with ourselves to improve our service as fast as we can.” “If we do that, we’re confident we can maintain our strong position and continue to grow nicely as we have been for the past two-plus decades,” Netflix said, adding that it doesn’t view any particular assets as “must-have,” and that consolidation isn’t impacting its growth. Meanwhile, the company is facing new competitors in the streaming space. Continue reading Netflix Still Confident Despite New Rivals and Slowed Growth

Having racked up 250 million 5G customers and removed data caps from its premium unlimited plan, AT&T doubled down on a 5G future with announcements of new partnerships. “We’re at the cusp of a decade of 5G… and we’ve been working up to this point for a long time getting all of the parts in place,” said AT&T vice president and general manager David Christopher. In the process of building out its 5G ecosystem, AT&T now sells mostly 5G-enabled phones, and Christopher said the pace of adoption has quickened. Continue reading AT&T Debuts 5G Partnerships at WarnerMedia Innovation Lab

When Netflix founder Reed Hastings spun out Roku, the streaming video box in development, in 2008 and then sold his Roku shares to Menlo Ventures, he had no idea that this stake today would be worth almost $7 billion. Roku grew exponentially during COVID-19, with its shares rising 480+ percent from March 17, 2020; its market capitalization is now $45+ billion. The company, which went public in 2017, has become the dominant “intermediary” for streaming video distribution, with distribution to 50+ million households. Roku is now focusing on original content while continuing to expand its advertising.

Continue reading Roku Expands Advertising, Charts Strategy for New Originals

Influential and commercially successful filmmaker Steven Spielberg signed a multi-year deal with streaming service Netflix to make new films under the aegis of his Amblin Partners studio. Spielberg still retains his long-term relationship with Comcast’s Universal Pictures, where Amblin Partners is based. The deal is a win for Netflix, which faces increasing competition from new streaming services including Disney+, HBO Max and Amazon, which is acquiring the MGM movie and television studio with its James Bond franchise in a deal worth $8.45 billion. Continue reading Steven Spielberg and Netflix Sign Multi-Year Filmmaking Deal

Global research firm Nielsen has unveiled The Gauge, a new metric for measuring monthly total TV and streaming audiences. The company revealed that, in May 2021, 64 percent of the time U.S. viewers watched content via network and cable TV and 26 percent of the time watched via streaming services. Another 9 percent of the time, they used their TV screens for content recorded on DVRs or playing video games. Nielsen added that streaming was at 20 percent last year and 14 percent in 2019 and that its share could go up to 33 percent by the end of 2021. Continue reading Nielsen Unveils The Gauge, a Metric for Streaming Platforms

As part of iOS 15, Apple will debut SharePlay to allow FaceTime users to stream online videos, movies and music from Apple TV or an iPad, iPhone or Mac and watch with friends while chatting — similarly to Facebook Messenger, Instagram and Houseparty. During COVID-19, the watch party feature was also adopted by Disney+, Hulu and Prime Video. SharePlay is ideally aimed at teens who are more likely to watch videos on their phones and chat. A Pew Research study showed that 59 percent of U.S. teens video-chat with friends. Continue reading Apple’s SharePlay to Power Watch Parties for FaceTime Users

U.S. movie theaters brought in nearly $100 million in ticket sales over the four-day Memorial Day weekend. The top two titles were Paramount’s “A Quiet Place Part II,” which earned $48.4 million in three days (and $57 million over the full four days) and Disney’s “Cruella,” which made $27 million in four days, after an earlier Disney+ release. This performance has been the best box office since the advent of the global COVID-19 pandemic, although it was less than half of the $232 million earned in the same holiday period in 2019. Continue reading Movie Theaters Report Upswing for Strong Holiday Weekend

Earlier this week, AT&T announced a $43 billion deal to merge WarnerMedia with Discovery, three years after its $85 billion acquisition of Time Warner. The move marks AT&T’s pivot to a focus on its deployment of 5G. AT&T chief executive John Stankey said the company plans “to continue the momentum in our mobility business by stepping up our investment in our wireless network.” Other telcos have adopted a similar strategy, with Verizon selling AOL and Yahoo for $5 billion, and T-Mobile shuttering its T-Vision streaming service. Continue reading Media Transition Enables AT&T to Focus on Building Out 5G

Aiming to increase its subscriber base, HBO Max is launching a lower priced, ad-supported tier in the first week of June. The new tier is priced at $9.99 a month versus the ad-free tier at $14.99 a month. Subscribers to the lower priced tier will not have access to Warner Bros. features that debut simultaneously in theaters and on the higher-priced tier. WarnerMedia revealed that the ad-supported version will serve “limited commercials,” and allow advertisers to reach viewers in a way they cannot on linear TV. The company is also planning steps toward global expansion. Continue reading WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

AT&T announced today that it plans to combine WarnerMedia with Discovery. The deal, expected to to take effect in mid-2022 subject to regulatory approval, is a significant move for one of Hollywood’s largest studios to compete with top streaming players such as Netflix and Disney since it would combine the HBO Max and discovery+ streaming services. Under the agreement, WarnerMedia will be spun off and merged with Discovery as a new media company separate from AT&T, which could be valued as high as $150 billion. Discovery chief exec David Zaslav will run the combined business, which will be named shortly. Continue reading AT&T Creates Media Giant: Merges WarnerMedia, Discovery

In Q1, Roku reported a 35 percent jump in active accounts, to 53.6 million, with revenue up 79 percent year-over-year to $574.2 million, beating Wall Street analysts’ expectation of $490.6 million. Those analysts also predicted that Roku would lose money in Q1 but instead it reaped an operating income of $75.8 million, up from $55.2 million in the red a year ago. Platform revenue increased 101 percent to $466.5 million. Total streaming hours on all Roku devices also reached 18.3 billion hours, a 49 percent YoY increase. Continue reading Roku Q1 Results Exceed Wall Street Expectation for Revenue