Studios Adapting to Pandemic Limitations with Film Releases

WarnerMedia chief executive Jason Kilar revealed that his company plans to release blockbuster “Wonder Woman 1984” simultaneously in theaters and on its HBO Max streaming service on Christmas Day. He noted the changed environment, in which box office revenue alone doesn’t measure a film’s success but also by the number of new subscribers it generates for the studio’s streaming service. The distribution plan for the much-anticipated release is a sign of how much media companies have evolved to put more emphasis on streaming. Continue reading Studios Adapting to Pandemic Limitations with Film Releases

Netflix Raises Monthly Prices of Its Standard, Premium Plans

As Netflix faces a growing collection of competing video services, the company is raising the monthly subscription cost of its most popular standard plan from $12.99 per month to $13.99, its first increase since January of last year. While the entry-level basic plan will remain $8.99 per month, the premium plan will increase from $15.99 to $17.99 per month. Yesterday, the company announced that price changes will go into effect immediately for new subscribers, while current subscribers should expect a fee adjustment within the next two months. Subscribers will receive a warning of the increase 30 days prior to the change. Continue reading Netflix Raises Monthly Prices of Its Standard, Premium Plans

Netflix Growth Lags in Q3, Largely Due to More Competition

Netflix revealed it added 2.2 million subscribers in the third quarter, although it predicted in July it would add 2.5 million. The slowdown follows two quarters of growth that was much larger than anticipated and added 26 million net subscribers, nearly its entire subscription growth for 2019. On the news, shares fell 6.4 percent in after-hours trading. To boost growth, Netflix created a new promotion that will offer everyone in a country access to free service for a weekend; the promotion will first launch in India. Continue reading Netflix Growth Lags in Q3, Largely Due to More Competition

In Major Reorg, Disney Moves Streaming Services to Center

The Walt Disney Company is reorganizing to put more emphasis on its streaming video services Disney+ and Hulu. The company is creating content groups for movies, general entertainment and sports, with a distribution unit that will determine the best platform — streaming, TV network, movie theater — for every piece of content. According to Disney chief executive Bob Chapek, the move acknowledges that consumers now are more likely to watch content on a streaming service than broadcast and cable channels or movie theater screens. Continue reading In Major Reorg, Disney Moves Streaming Services to Center

Watch-Party Startup Scener Gets $2.1 Million in New Funding

Two-year startup Scener, which has been offering co-viewing watch parties, just brought in $2.1 million in new funding. Its usage spiked during the COVID-19 pandemic, even as Disney+, Hulu, Amazon Prime Video and other services also debuted watch-together features. Scener, which unveiled with a web-browser overlay for Netflix, now supports 10 streaming platforms, including, in addition to Netflix, HBO Max, Disney+, Hulu, Amazon Prime Video, Funimation, Vimeo, YouTube, Alamo On Demand and Disney’s Hotstar. Continue reading Watch-Party Startup Scener Gets $2.1 Million in New Funding

AT&T to Launch Ad-Supported HBO Max and Mobile Service

AT&T plans to introduce a lower-cost, ad-supported version of HBO Max in the spring, said chief executive John Stankey, who added that it would be a “light ad load.” Some shows, however, would only be available to subscribers who pay for the full-price version. With the move, HBO Max is joining Hulu and NBC’s Peacock that also offer a free or lower-price version that comes with commercials. Stankey also revealed the company is considering ad-supported wireless phone plans as soon as a year from now. Continue reading AT&T to Launch Ad-Supported HBO Max and Mobile Service

CBS All Access Will Be Rebranded Paramount+ Early in 2021

ViacomCBS plans to roll out Paramount+, a new version of its flagship streamer CBS All Access, that will take advantage of a larger program catalog created by last year’s merger of CBS and Viacom. Among the original shows exclusive to Paramount+ are “Lioness” from “Yellowstone” creator Taylor Sheridan and “The Offer,” a scripted series about the making of “The Godfather” saga. CBS All Access costs $5.99 per month with ads and $9.99 per month without them, but ViacomCBS didn’t release pricing for Paramount+. Continue reading CBS All Access Will Be Rebranded Paramount+ Early in 2021

Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Parrot Analytics Develops a New Model for Streaming Metrics

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Streamer HBO Max Offers Wide Range of Movies, TV Shows

AT&T launched HBO Max this week, with a plan to spend $4.5+ billion on the streaming platform over the next few years. AT&T, which hopes to sign up 50 million HBO Max subscribers by 2025, bought Time Warner for $85.4 billion in 2018 with the idea of creating a significant streaming platform. HBO Max, which costs $15 per month, offers 10,000 hours of programming, including HBO series “Game of Thrones” and “Succession” as well as Warner Bros. hit TV shows such as “Friends” and “The Big Bang Theory.” Continue reading Streamer HBO Max Offers Wide Range of Movies, TV Shows

Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

The COVID-19 pandemic is speeding up the ongoing trend of cord-cutting, according to industry experts. The major reason that consumers still hold on to pay-TV subscriptions is to watch live sports. Now, with all professional and college sports events on hold, that reason has disappeared. Additional reasons to cut the cord are high unemployment and an increasing number of free streaming options for entertainment. Cable, virtual cable and satellite TV companies have posted significant losses at the end of the last quarter. Continue reading Pay-TV Providers Feel the Impact of Increase in Cord-Cutting

‘Trolls’ Sequel Tests PVOD Model While Theaters Are Closed

“Trolls World Tour,” produced by DreamWorks Animation and distributed by Universal Pictures, was due to release in movie theaters on April 10. But when the coronavirus pandemic closed theaters, Universal decided to release it as a $19.99 digital rental on platforms including Apple TV, Amazon and Comcast’s Xfinity. Three weeks later, “Trolls” has generated almost $100 million, more than the original 2016 movie. That has encouraged Universal execs to consider digital release as a real alternative to postponing a theatrical release. Continue reading ‘Trolls’ Sequel Tests PVOD Model While Theaters Are Closed

While Streaming Services Surge, a Number of Hurdles Loom

Streaming video is in high demand, as millions of people sheltering at home seek entertainment. According to a poll of 2,000 people by The Wall Street Journal and the Harris Poll, Americans spent $37 per month on streaming services in March, up from the $30 they spent in November. Amazon Studios chief operating officer Albert Cheng calls the rising metrics “jaw-dropping.” The Walt Disney Company is also experiencing a bump, with its Disney+ signing up 50 million global subscribers within five months of launching. However, existing and emerging services face a mounting recession and delayed productions. Continue reading While Streaming Services Surge, a Number of Hurdles Loom

AT&T TV Launches Today With Hundreds of Live TV Channels

Following several months of testing in 13 U.S. trial markets, AT&T TV launches nationwide today. The broadband service features a 4K- and HDR-capable Android-based set-top box, 500 hours of DVR storage, access to hundreds of live television channels and 40,000 on-demand titles. Streaming services such as Disney+, Netflix, Pandora, Spotify and YouTube are available, as well as 5,000+ apps through the Google Play store. Additionally, the voice-enabled remote control is integrated with Google Assistant. Chromecast support is also built in. AT&T TV will be integrated with HBO Max when it launches in May. Continue reading AT&T TV Launches Today With Hundreds of Live TV Channels

WarnerMedia Deal to Bring HBO and Cinemax to YouTube TV

Google’s streaming OTT service YouTube TV — which provides subscribers with live television and news, on-demand video, cloud-based DVR, and live and local sports from 70+ networks— will carry Cinemax and HBO for the first time under a new distribution deal with AT&T’s WarnerMedia. As part of the agreement, YouTube TV will also offer the upcoming streamer HBO Max when it debuts in May, and will continue to provide Turner cable networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies.  Continue reading WarnerMedia Deal to Bring HBO and Cinemax to YouTube TV

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