Paramount+ is now available with Showtime in a single app. Paramount+ subscribers can upgrade their package to include the premium cable channel’s content at discounted pricing through October 2. Paramount Global had been selling a Paramount+ and Showtime bundle for the past year, but the content had to be accessed through separate apps. The promotional pricing sees Paramount+ with Showtime available to U.S. subscribers at $7.99 per month with ads, the Essential Plan, representing a discount of 33 percent, and $12.99 per month ad-free under the Premium Plan, for 13 percent off from the regular bundle pricing. Continue reading Paramount+ Adds Showtime in Single App at Special Pricing

Netflix has reportedly moved the timeline for launching its ad-supported subscription tier to November 1 in an effort to get to market before the December 8 debut of the Disney+ tier with advertising. Over the summer, Netflix told investors it planned to launch the lower-priced alternative tier “around the early part of 2023,” a strategy that appears to have shifted, with a Q4 rollout that is expected to include the U.S., Canada, Germany, France and the UK. The streamer is also said to be discussing a pricey $65 CPM rate per thousand impressions. Netflix characterized the conjecture as “speculation.” Continue reading Netflix Reportedly Bumping Up Ad-Tier Launch to November

Roku, the streaming media platform with more than 63 million U.S. accounts, has taken the plunge into exclusive programming this past year. In addition to purchasing the Quibi library and spending a reported $97.8 million to buy the home improvement franchise This Old House Ventures, Roku Originals has funded the Funny or Die production “Weird: The Al Yankovic Story,” budgeted at $12 million. Roku Originals has also produced a movie adaptation of NBC’s canceled “Zoey’s Extraordinary Playlist” and greenlit fresh seasons of Quibi’s Kevin Hart-starrer “Die Hart” as well as the remodeling series “Murder House Flip.” Continue reading Roku Aims to Expand Its Audience for Original Programming

YouTube is launching an online streaming video store and is in talks with entertainment companies to engage their participation. Internally referred to as a “channel store,” it could reportedly be open for business as early as this fall. Currently, subscribers who pay $64.99-a-month for the YouTube TV package of cable channels can add services such as HBO Max. The new marketplace would let consumers add streaming services a la carte via the main YouTube app. YouTube, a division of Alphabet-owned Google, will be competing with platforms including Amazon, Apple and Roku, which all have hubs that sell streaming video services. Continue reading YouTube Explores Plans for a Multi-Service Streaming Portal

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service

Paramount Global reports adding 3.7 million Paramount+ subscribers in Q2, growing the total count to 43.3 million paid customers despite 1.2 million disconnects in Russia (following the invasion of Ukraine). The company’s other streaming platforms — including Showtime, BET+ and Noggin — collectively recorded a loss of subscribers. However, Paramount’s SVOD services will close 2022 in a total of 60 markets, CEO Bob Bakish said. Meanwhile, the company’s filmed entertainment unit received a 126 percent boost propelled largely by “Top Gun: Maverick,” which just passed “Titanic” to become the seventh-highest grossing film of all time at the U.S. box office. Continue reading Paramount+ Adds 3.7 Million Subscribers in Second Quarter

Amazon is rolling out a redesigned Prime Video app for Android and connected living room devices, including Fire TV for customers worldwide, with iOS and web to follow. The company says the new interface will make discovery and navigation much easier. Among the visual enhancements are a Top 10 Chart showcasing trending Prime Video content and “Super Carousel” displays with “poster-style artwork” for Amazon Originals. Also emphasized is graphical distinction between content included with Prime memberships versus that which is available for general purchase. Continue reading Amazon Launches Updates to Its Prime Video User Interface

Netflix has reportedly entered into discussions with studios including Warner Bros., Universal and Sony Pictures Television to revise licensing terms to include their content on the streamer’s planned ad-supported tier. The talks include shows created specifically for Netflix — like Sony’s “The Crown” and Universal’s “Russian Doll” — as well as second-run programming like Sony’s “Breaking Bad” and Paramount Global’s “NCIS.” Sources say the studios will likely be angling for a premium of 15 percent to 30 percent for duplexing the shows on the new tier. While Netflix self-produces some original content in-house, much of it is acquired externally. Continue reading Netflix Said to Be Retooling Deals as it Readies New Ad Tier

As Netflix strategizes its rollout of a cheaper, ad-supported subscription tier, industry analysts are citing HBO Max data to predict the plan will be a win for the streaming service. A survey by Insider Intelligence says that 67 percent of HBO Max subscribers are opting for the $14.99 per month ad-free streaming tier, while 28 percent have chosen the $9.99 ad-supported tier. Launched in June 2021, the economy tier offers access to the same movie and series content, but is capped at 1080p and without the convenience of downloading for offline viewing. Continue reading HBO Max Ad-Supported Tier Bodes Well for Netflix Ad Plans

Some streaming platforms are continuing to stream TV commercials even after viewers turn off their sets, costing brands an estimated $1 billion per year in wasted fees, according to new research. The news comes as streaming gains in popularity and premium services like HBO Max, Disney+ and Netflix dabble in ad-supported streaming tiers. A study by iSpot.tv and GroupM indicates roughly 17 percent of television ads playing through connected streaming devices are playing on a dark TV set, which is possible because when regular TVs are turned off that action isn’t always conveyed through HDMI ports. Continue reading Streaming Ads That Play While TVs Are Off a Costly Problem

Nielsen’s Gracenote media data division is launching the Distribution Dynamics and Program Availability Archive to measure “bingeability.” The company says the new datasets will help content owners and buyers optimize program licensing and acquisition strategies by providing insights into programming characteristics that drive regular consumption. “The new thinking prioritizes understanding of why certain content resonates with viewers and what drives engagement,” Gracenote says, adding that “clarity on the characteristics of content that drive viewership and understanding the historical placement of content are key to generating the maximum value out of programming in the future.” Continue reading New Gracenote Distribution Dynamics Measures Bingeability

Regional Sports Network NESN is launching a subscription streaming service called NESN 360 for $29.99 per month, with the first month priced at $1. NESN 360 allows fans to purchase a direct subscription to NESN’s live programming and video-on-demand content. Launched in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball, NESN 360 makes NESN the first regional sports network in the country to launch a direct-to-consumer service bypassing cable. Annual subscriptions are priced at $329.99 and include eight tickets to see the Red Sox play in 2022. Continue reading NESN Is First Regional Sportscaster Offering DTC Streaming

Amazon and Peacock both showcased virtual product placement tech solutions at the NewFronts, demonstrating how marketers can substitute new brands into previously produced material. Currently in beta, Amazon’s new VPP tool lends immediacy to marketing decisions that were once locked months, if not years, in advance, placing products directly into existing content streams from Amazon Prime Video and the company’s Freevee streaming service. Peacock takes a slightly different approach with “In-Scene,” which identifies in-show opportunities for message-freshening during post. Both developments tap artificial intelligence to improve on past practices. Continue reading NewFronts: Amazon, Peacock Demo Product Placement Tech

YouTube’s Brandcast presentation at the TV upfronts focused on the platform’s massive consumer reach, popular influencers and technology solutions. In a Tuesday evening presentation at New York’s Imperial Theatre, YouTube CEO Susan Wojcicki messaged that now “YouTube is the mainstream,” a contention supported by Nielsen findings that in October the video streamer reached about 230 million U.S. viewers 18 and older. Leveraging sisterly synergy, the company unveiled a new ad frequency cap that lets marketers use Google Ads to set limits on how often ads will stream to specific IP addresses, which has ramifications for services beyond YouTube. Continue reading Upfronts: YouTube Promotes Talent, Google Advertising Tech

Discovery+ has become the first ad-supported plan among Roku Channel premium subscription offerings. Announcing the deal, Roku and Warner Bros. Discovery said Discovery+ brings 70,000 episodes of network shows and more than 200 originals to become the largest vertical library on The Roku Channel. Discovery+ on Roku TV will cost $7 per month for the ad-free version and $5 per month with ads. Both options are available now, with a 7-day free trial. The deal marks Roku’s first premium subscription for a video-on-demand tier supported by ads. Continue reading Discovery+ Is First Roku Premium Sub with Ad-Supported Tier