According to a report from app testing firm Swrve, mobile free-to-play games tend to have dismal retention rates. In addition, many mobile game players rarely spend any money in these apps. Sixty-six percent of users stopped playing a new game after one day and 19 percent stopped playing after only opening the game app once. Swrve also found that players spent an average of 45 cents over 90 days, and 53 percent of the spending in games happened within the first week of playing. Continue reading Report Finds Most Mobile Game Players Quit After First Day

Popular websites have been scrambling to update software and Internet users have been encouraged to change their passwords following the news of an encryption flaw known as the Heartbleed bug, which is already being categorized as one of the biggest security threats the Internet has ever experienced. The bug has affected a number of websites and services (although the extent is not clear), and may have exposed account info including passwords and credit card numbers going back two years. UPDATE: Cisco and Juniper said yesterday that some of their networking products contain the bug, which means sensitive info may have been obtained while moving across corporate networks, home networks and the Internet. Continue reading Bug Causes Scramble to Update Software and Change Passwords

While developers consider a number of industries for which Google Glass may have useful applications, some are considering the headset’s potential use in the news business. Professor Robert Hernandez of USC’s Annenberg School for Communication and Journalism is offering a course this fall on Glass Journalism. “The class will consist of teams (Journalist, Designer, Developer) working together to research and develop different types of news apps designed specifically for the Glass platform,” reads a Tumblr post about the course. Continue reading USC Planning to Offer Journalism Course Using Google Glass

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

According to documents obtained by The Verge, Google is getting ready to launch Android TV, which is expected to be very different than the failed Google TV. Rather than turning your television into a bigger version of your smartphone, Android TV will be a new entertainment interface similar to set-top boxes such as Apple TV, Roku and Amazon Fire TV. Major video app providers are reportedly already building for the platform, which is expected to support voice input, notifications and optional game controllers. Continue reading STB News: Google Getting Closer to Unveiling its Android TV

According to a new survey from Harris Interactive, a significant number of consumers are being more careful with online activities in the year since Edward Snowden revealed information about NSA phone and Internet surveillance. Among the poll’s findings, Harris learned that 33 percent of those 18 to 34 said they were doing less online shopping, 29 percent of people in the same age group said they had reduced online banking activity, and 24 percent of overall respondents explained they were “less inclined to use email.”

Continue reading Poll Suggests Consumers More Cautious Online Post Snowden

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Wireless audio company Sonos has launched a redesign that will provide users with a universal search, essentially enabling them to play any song in the world. The innovation can pull songs from a user’s MP3 collection and from over two dozen streaming music services including Pandora, Spotify, and Beats Music, and play the music throughout multiple rooms. For the past decade Sonos has been making wireless multiroom audio systems, but previously they only functioned with Sonos software. Continue reading Sonos Search Engine Can Play Any Song in Multiple Rooms

As online videos continue to become more popular, many viewers are faced with the challenge of navigating a flood of content. Pluto.tv has created topic-based video channels in the hopes of addressing this problem, and aims to give viewers the feeling of watching a 30-minute packaged television show compiled of a dozen or more short video clips. There are about 100 channels featuring categories such as Comedy, Music, Sports, Tech, Education and Kids. Pluto.tv has designed its interface to mimic a standard TV guide. Continue reading Pluto.tv Creates Curated Channels Based on Online Videos

Yesterday we reported that Yahoo has been ramping up its online video efforts and content catalog to compete more directly with Google’s YouTube for viewers and advertising revenue. Now it has been reported that Yahoo is in preliminary talks to purchase online-video service News Distribution Network, a deal estimated at roughly $300 million according to insiders. NDN is a video syndication service that provides newspapers and Web publishers with clips related to news, sports, politics and other topics. Continue reading Yahoo Reportedly in Talks to Buy Online Video Service NDN

Insiders say Yahoo has been working on a plan to attract some of YouTube’s popular stars and networks by addressing the frequent complaints of video creators and owners who feel they do not make enough money on Google’s video site. Yahoo reportedly hopes to launch its new video strategy in the next few months. Several industry sources say Yahoo execs have been promising better economics than YouTube, by improving ad revenue or by offering guaranteed ad rates. Continue reading Yahoo Luring Top YouTube Talent in New Web Video Strategy

Yesterday The Wall Street Journal ran a report that insiders suggest Amazon is considering an ad-supported streaming TV and music-video service, separate from its $99-per-year Prime subscription service. Amazon reportedly outlined the proposed service to potential partners as one that could launch in coming months featuring original and licensed content. Amazon has since denied the plans. “We’re often experimenting with new things, but we have no plans to offer a free streaming media service,” said a spokesperson. Continue reading Mixed Reports: Amazon Considering Streaming Media Service?

Billboard and Twitter announced yesterday that the companies plan to launch Billboard Twitter Real-Time Charts in May — regularly updated lists of the songs most frequently discussed and shared via Twitter in the U.S. The real-time charts will be published on Billboard.com and Billboard’s Twitter feed. While music is currently the most widely discussed topic on the social network, with seven of the top 10 accounts belonging to pop stars, Twitter has been largely unsuccessful in exploiting its music-related traffic. Continue reading New Billboard Charts Will Measure Music Popularity on Twitter