According to a new report from Forrester Research, the percentage of U.S. households with cable or satellite television is projected to dip from the current 82 percent to 79 percent by 2018. However, Forrester’s Jim Nail suggests that the television industry should not worry about cord-cutters, since those who opt to unsubscribe from cable services do not watch much TV anyway, and are not turning to online options but simply avoiding the cost. Business Insider counters that a decline is difficult to view as a win. Continue reading Should Industry Be Concerned with Decline in TV Households?

Journalist and ETCentric community member Adrian Pennington forwarded us some interesting news about a possible live broadcasting option for Google Glass. Users of the popular app “Hang w/” can stream live video clips from iOS devices to the Hang w/ site and share the content with friends via Facebook. While the clips are currently limited to streams of three, six, or nine minutes — the technology could possibly be used in the future by Google Glass users for longer broadcasts. Continue reading Live Broadcasting Mobile App Possible Option for Google Glass

For the first time, federal prosecutors are targeting people who have illegally distributed pirated versions of apps for Google’s Android operating system. Numerous individuals are currently under investigation, and four men from Oregon and Florida have been charged with copyright crimes. The Justice Department is pursuing criminal charges, rather than going the traditional route with cease-and-desist letters from copyright holders or civil suits, in order to send a strong message to deter piracy. Continue reading Android: Justice Department Fight Against Piracy Goes Mobile

Marketing data and analytics firm comScore has announced a partnership with Google to help advertisers understand specifically who is looking at their advertisments, and optimize the ads in real time. This partnership will combine Google’s DoubleClick ad-serving platform and comScore’s Validated Campaign Essentials (vCE) technology for measuring ad performance. The vCE technology will measure how viewers are interacting with Google advertisements. Continue reading Google and comScore Combine Efforts to Optimize Online Ads

In an effort to better compete with Google and Microsoft’s Bing, Yahoo has paired up with Yelp to optimize local search engine results. Yelp’s listings and reviews of local businesses will be integrated into Yahoo’s search functionality. The partnership follows in the footsteps of Microsoft’s recent deal with Foursquare, a mobile check-in software maker. As consumers become increasingly dependent on smartphones to navigate the world, data about local businesses in search engines has become more important. Continue reading Yahoo and Yelp Partner in Hopes of Optimizing Local Search

In a few years’ time, apps will become one of the most popular tools among consumers around the world for computing. Research group Gartner predicts that by 2017, mobile apps will be downloaded more than 268 billion times and that each individual user will provide data to more than 100 apps daily. This usage is estimated to generate about $77 billion in global revenue. And by 2015, cognizant computing will be key to enabling smart home functions. Continue reading Gartner Predicts Future of Mobile Apps, Cognizant Computing

In response to the evolving user base of popular social networks such as Facebook, a new venture called Blend hopes to return social media to a younger crowd with its app designed exclusively for undergraduate students. San Jose, CA-based Blend currently enables users to share photos and win gift cards, but has plans to become more of a social network with interactive features like commenting. Founded in May 2013, Blend has nine employees, including its three young co-founders. Continue reading Social Network Attempts to Recapture Early Spirit of Facebook

YouTube is poised to be one of Google’s biggest assets with potential for billions of dollars in ad revenue, and the video site now has new leadership tasked with making that a reality. Long-time Google exec Susan Wojcicki, formerly SVP of advertising and commerce and one of the company’s earliest employees, is reported to be the new SVP in charge of YouTube. The video site has more viewers than any other like it, and it will be Wojcicki’s job to compete more with TV for ad dollars. Continue reading YouTube Gets New Leadership in its Quest for Ad Domination

If Cisco’s predictions are correct, wearable technology is about to experience a massive growth spurt. The company projects that by 2018, 177 million wearables will make a sizeable contribution to the amount of data consumed around the world. In its annual report on mobile broadband growth, Cisco projects the 10 billion mobile connections around the world will blast through 190 exabytes of data — 11 times the amount consumed in 2013. Continue reading Cisco Predicts Massive Increase in Data Consumption by 2018

The 2014 Winter Olympics begin tonight from Sochi with a wide range of options for viewers this time around. Television networks will broadcast a great deal of coverage over the next 18 days, and fans will have numerous options for streaming content via smartphones, tablets and PCs. In addition to the traditional TV broadcasts, a number of websites, apps and social media platforms including Facebook will provide viewers with extended coverage and event highlights. Continue reading Winter Olympics Available via TV, Websites, Apps, Social Media

For the first time in more than six years, Comcast gained more video subscribers than it lost last quarter. The cable provider can attribute that growth to its new set-top boxes, which feature a searchable, cloud-based interface resembling that of a Roku, Apple TV or Google Chromecast. Time Warner Cable, which saw a decline in last quarter’s numbers, plans to release its own set-top box in hopes of boosting its subscribers and preventing cable cutting by customers. Continue reading Cable Companies Move Toward Cloud-Based Set-Top Boxes

Since YouTube simplified its model of ad revenue sharing by letting content producers merely click a button to opt in, it’s seen a sharp increase in the numbers of creators and content — and, subsequently, revenue. A growing number of video producers are earning their livings from the site, though many say YouTube’s substantial cut of the advertising profits makes it less lucrative than what their videos are worth and how much time is spent producing them. Continue reading YouTube Content Creators Question Ad Revenue Sharing Value

Samsung’s attempts at competing with the likes of Apple and Google using its own mobile operating system have proven challenging to get off the ground. The company’s Linux-based, open source operating system, Tizen, shows promise and most certainly has potential, but with initial investors and partners backing out, Samsung is having a difficult time getting to the point where it can add its software to the devices it already manufactures. Continue reading Samsung Struggles to Jumpstart its Tizen Operating System

Last week, Facebook finally unveiled Paper, its much-anticipated mobile app that allows users to enjoy a personalized news stream. The app is launching today for the iPhone (an Android release has yet to be announced). Paper is essentially staffed by a computer algorithm and human curators, based on links shared by Facebook’s 1.2 billion users. Paper offers news in sections, similar to those of a newspaper, and uses smartphone tech such as gyroscopes and sensors to help drive interactive navigation. Continue reading Paper: Facebook Launches Mobile App for Streaming News

Facebook reached record profits as evidenced in its fourth-quarter financial report, thanks in part to its investment in resources to prove its worth to advertisers. Currently, the company’s market value is at almost $150 billion, and advertisers are responding by spending even more in advertising on the social media site. New tools for marketers allow them to target users based on their in-store spending habits, increasing the value of ads on the site. Continue reading Big Brands Respond to Value of Facebook Advertising Tools