Sales of virtual reality headsets and software are predicted to reach $1 billion this year, and advertisers are paying attention. At this week’s Cannes Lions International Festival of Creativity, an annual confab for advertisers and agencies, the focus will be on VR. Google executives will talk about the virtual reality platform based on the Android mobile operating system that the company plans to introduce this year, and ad agencies will describe how they’re using VR to promote brands and products. Continue reading Advertisers Explore Virtual Reality, Luxury Brands Embrace It

In another sign that New York-based Mashable is heading toward video, the digital media company has acquired YouTube channel CineFix from Lloyd Braun’s media and tech company, Whalerock Industries. Terms of the deal were not disclosed. The channel, which is geared toward filmmakers and movie fans, has produced more than 1,200 videos and attracted over 1.6 million YouTube subscribers. The site is “a natural fit with Mashable’s focus on entertainment, technology, and influential geek culture,” said Mashable chief content officer Gregory Gittrich. Continue reading Mashable Buys YouTube Channel for Filmmakers, Movie Fans

A new series of high performance chips, dubbed Tofino, run at a rate of 6.5 terabits per second, twice as fast as any other on the market, and can be programmed to change functionality. Developed by Palo Alto-based computer networking company Barefoot Networks, they are designed so that it won’t take a hardware specialist to code the chips. Due out later this year, the chips will reside inside networking switches, which direct traffic across the Internet. For companies such as Google and Facebook, the ability to program a chip opens up tremendous opportunities.

Continue reading Chips From Barefoot to Offer Blazing Speed, Programmability

For some users, virtual reality creates motion sickness, with the result that they either avoid VR completely or limit their time with VR experiences. Now, two engineering professors at Columbia University say that they’ve come up with a solution to VR sickness that can be easily applied to the current array of consumer VR headsets, including Oculus Rift, HTC Vive, Sony PlayStation VR and Google Cardboard. The solution is simply a matter of dynamically changing — sometimes quite subtly — the field of view (FOV). Continue reading Study Shows Restricting Field of View Alleviates VR Sickness

In a blow to record companies — and a win for Internet service providers, the 2nd U.S. Circuit Court of Appeals in New York yesterday ruled that Vimeo cannot be held liable for copyright infringement if the video-sharing site unknowingly hosts older music that was uploaded by users. In addition, the court ruled that it is not enough to prove Vimeo ignored infringement if company employees had watched videos containing copyrighted sound recordings. The case, which centered on the Digital Millennium Copyright Act (DMCA), was being watched closely by Silicon Valley. Continue reading Appeals Court Rules for Vimeo in Copyright Infringement Case

Facebook partnered with point-of-sale systems Square and Marketo to track how well ads lead to offline purchases. For users with location services enabled, the system uses GPS, Wi-Fi and cell towers to provide specific information on in-store transactions. Square and Marketo are just two services that provide so-called offline conversion APIs that let businesses match transaction data to ads reporting. Previously, Facebook ads didn’t provide this kind of precise metrics, unlike Google, which established AdWords in 2014. Continue reading Facebook Debuts New Ad Tracking Tools to Entice Marketers

At the Worldwide Developers Conference on Monday, Apple CEO Tim Cook described how the company’s virtual assistant Siri will become ubiquitous across Apple platforms and capable of sending messages, making phone calls, ordering a Lyft ride and interacting with non-Apple apps and services. Mastering voice services is key to Apple’s success in an arena where Google, Amazon and others have made headway. Apple also plans to vastly improve Messaging, which, with third party apps, will empower it to do much more. Continue reading Apple Envisions a Future Based on Siri, Intelligent Messaging

Microsoft just paid $26.2 billion to buy LinkedIn and its treasure trove of information about the business social network’s 105.5 million monthly active users. That enormous quantity of data will drive machine learning to create and evolve products as well as anticipate customer needs. Microsoft isn’t alone in going after large repositories of data for that very reason. As Microsoft, Apple and Alphabet exploit the possibilities of machine learning, they all are competing for the information necessary to find actionable patterns. Continue reading Microsoft to Mine LinkedIn Data, Advance Machine Learning

At E3, Microsoft debuted the 4K video-capable Xbox One S, which is 40 percent smaller and $49 less than the previous $349 Xbox. The new console, also offered as a $400 version for a 2-terabyte hard drive, will unveil as a special edition in August and a standard version by end of year. Microsoft also plans to release a new virtual reality console and cross-platform games. Microsoft is in heated competition with Sony, which has sold an estimated 40 million PlayStation 4 consoles versus Microsoft’s estimated 21 million Xbox Ones. Continue reading Microsoft Unveils New Xbox, VR Plans, Cross-Platform Games

In a 2-1 vote, the U.S. Court of Appeals for the District of Columbia Circuit has upheld the FCC’s net neutrality rules, “handing a defeat to cable and telephone companies trying to fend off tighter oversight of the consumer broadband business,” reports The Wall Street Journal. The ruling is also considered a victory for the Obama administration and companies such as Google and Netflix that see net neutrality as a defense against unfair competition from ISPs. The decision “opens the door to further pending FCC regulatory steps that cable and wireless firms have resisted,” notes WSJ. “It also sharpens a growing policy divide between Internet firms and the broadband-access industry.” Continue reading Court Rejects Telecom Industry’s Challenges to Net Neutrality

Last month, 60 lawmakers signed a letter objecting to an FCC regulation that would open up the cable TV set-top box market. More recently, Democratic congressman Bobby Rush’s staff pushed his colleagues to sign another letter, this one opposing an FCC proposal to limit how broadband providers can share users’ personal data. These are just recent efforts by the cable industry to oppose what it sees as unfair advantages enjoyed by tech companies such as Google in the light of new FCC proposals. Continue reading Cable and Telecom Companies Lobby Against FCC Proposals

According to researcher IHS, Google Chromecast shipments surpassed Apple TV numbers for the first time. During Q1, 3.2 million Chromecast devices shipped, compared to 1.7 million Apple TV units. The $35 Chromecast has become more competitive since launching its new version in September, designed for easier use with televisions than the previous model. Chromecast also supports “thousands” of popular apps such as Google Play Movies, HBO Now, Hulu, Netflix, Pandora, Showtime Anytime, Spotify, Twitch, WatchESPN, YouTube, and many others. Continue reading Google Chromecast Shipments Top Apple TV for the First Time

Amazon is about to launch a full-fledged subscription music streaming service, say two knowledgeable sources. The service, which will put Amazon in direct competition with Apple Music and Spotify, will be priced at $9.99 per month and offer a catalog of 30+ million songs. Amazon, which is currently inking licenses with record labels, is expected to introduce the service in late summer or early fall. The company currently offers a free streaming music service to its Prime subscribers, but the catalog is limited. Continue reading Amazon Readies Subscription-Based Music Streaming Service

The Supreme Court yesterday sided with patent holders in a decision that would make it easier to award financial damages when inventions are copied without permission. “The high court, in a unanimous opinion by Chief Justice John Roberts, overturned a specialized appellate court that had adopted a hard-to-meet legal standard for winning punitive damages, even in cases where the defendant’s patent infringement was willful,” reports The Wall Street Journal. The decision provides leeway for judges regarding the amount of damages. While the Obama administration supported availability of punitive damages, tech companies such as Facebook and Google argued that strict limits on damage awards would protect innovation and curb unnecessary or abusive lawsuits. Continue reading Supreme Court Rules on Awarding Damages to Patent Holders

At its annual shareholders meeting, Alphabet chairman Eric Schmidt reiterated the company’s plan to wirelessly connect homes to high-speed Internet. The technology, viable now due to improvements in computer chips and more accurate wireless signal targeting, can deliver a 1 gigabit per second connection, equivalent to Google Fiber’s capabilities. Schmidt also delved into the company’s plans to advance search features, explore 3D printing for building construction, meatless meat, autonomous cars and other sectors. Continue reading Alphabet Update on Wireless Internet, Search, Education, Cars