Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

During this week’s Google I/O conference, the importance of Google Lens to chief executive Sundar Pichai’s AI-first strategy became apparent. Google Lens combines computer vision and natural language processing with Google Search, for a solution aimed at consumers. Lens, described as “Google’s engine for seeing, understanding, and augmenting the real world,” resides in the camera viewfinder of Assistant and, soon, its top-end Android smartphones. Lens recognizes people, animals, objects, environments and text. Continue reading Upgraded Google Lens to Be Featured in Top Android Phones

After a year and a half of testing, Google is rolling out its mobile-first indexing of the web. According to TechCrunch, Google first detailed its plan in 2016, aiming to “change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages, as well as to understand its structured data and to show snippets from the site in the Google search results.” The move caters to Google Search users, the majority of whom search via mobile devices.

Continue reading Google Initiates Rollout of its Mobile-First Indexing of the Web

Google recently launched Shopping Actions, a new program to help retailers compete with Amazon, the world’s largest online retailer. The program allows companies to list “products across Google Search, in its Google Express shopping service, and in the Google Assistant app for smartphones and on smart speakers, like the Google Home,” reports TechCrunch. It offers a universal cart no matter what device shoppers are using and Google earns money via a pay-per-sale model. The program is now open to any retailer in the U.S.

Continue reading Google’s New Shopping Actions Aid Competition with Amazon

Although Google+ might be considered a failed experiment in creating a social network, it still came in No. 1 in the 2017 American Customer Satisfaction Index, meaning some people still find it useful. Most brands have moved from Google+ to other social media platforms with bigger audiences, but Google didn’t give up, introducing Google My Business in 2014. The service, which allows businesses to manage how information about them appears in a search, is poised to go big with Google Posts. It could also help fend off Facebook as a competitor in search and advertising revenue. Continue reading Google Fends Off Facebook Threat with Local Search Feature

The Electronic Privacy Information Center filed a legal complaint with the Federal Trade Commission over Google’s Store Sales Measurement, a new advertising program that connects consumers’ online activities with purchases in retail stores. According to the complaint, Google now has access to U.S. consumers’ credit and debit card purchase records, but doesn’t reveal how it gets the information and uses a secretive method to protect it. The complaint states that consumers should be provided a way to opt out of the program. Continue reading Privacy Group Files Complaint Over New Google Ad Program

Snap has inked a deal for Google Cloud services worth $400 million annually over the next five years, for a total of $2 billion. The deal is a continuation of a partnership that dates back to 2013. Analysts say the $400 million will give Google a “hefty annual bump.” Google doesn’t report numbers specific to its cloud business, but rolls it into all non-advertising revenue. In Q4 2016, Google’s non-advertising sector earned $3.4 billion in sales. The partnership could presage future alliances or mutually beneficial projects. Continue reading Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Copyright infringement on the Internet is surging. Over the last year, copyright holders asked Google to remove more than one billion links from its search engine results. That makes a total of two billion that Google has received over the years. But whereas the first billion accumulated over several years, the second billion took a mere 12 months. Of the 1,007,741,143 infringing links, Google removed more than 90 percent, which comes to 908,237,861. The remaining links were either not valid, not infringements or duplicates. Continue reading Big Surge in Pirated Links Brings DMCA Efficacy into Question

Google is focusing on advances in artificial intelligence as a competitive advantage. Its new Google assistant is positioned as the company’s latest iteration of search, and Google is promoting a variety of products based on machine learning that face competing products. Google Home will compete with Amazon Echo, while messaging app Allo will take on Facebook’s Messenger and WhatsApp, and Snapchat. With regard to virtual assistants, Google is going against versions from Apple, Amazon, Facebook and Microsoft. Continue reading Google Launches its AI Ecosystem with Allo and Google Home

Google is readying an attempt to reinvent the mobile Web with its Accelerated Mobile Pages (AMP) Project, which has taken just nine months to develop and launch. AMP, a response to proprietary platforms such as Facebook’s Instant Articles and Apple’s News, is an open source platform that dramatically speeds the loading of Web pages, in part by caching content on the cloud. By the time AMP launches, Google will also allow publishers to track analytics, sell ads and put paywalls in place. Continue reading Google to Speed Up the Web with Open Source AMP Initiative

Google just indicated one of its future initiatives when Amit Singhal, who oversees the Google search engine, stepped down, and was replaced by John Giannandrea, who oversees Google’s work in artificial intelligence and, by association, what’s called “deep learning.” Google has already used deep learning to reinvent Search, via RankBrain, a deep learning system to generate responses to search inquiries. As of October of last year, RankBrain has grown to handle a “large fraction” of the queries to the search engine. Continue reading Google Sees Future in Artificial Intelligence and Deep Learning

Google is testing an app downloading shortcut that bypasses its Google Play app as part of an experiment to make using Google’s search app more convenient. The company is currently testing the shortcut with a subset of Android users, a typical approach by Google when developing new products. The test is limited to the search app for now and does not include using Google.com via browsers. While a spokesperson explains the company is committed to “finding the content you need as easy as possible,” Google has not announced whether the shortcut would become a permanent feature. Continue reading Experiment Bypasses Google Play with Search App Shortcut

Proponents of artificial intelligence are quick to point out that, as Google searches and Siri exemplify, it’s nothing new. In fact, panelists talking about “The Future of Artificial Intelligence” at CES described their own and others’ efforts in the field dating back to 2007. But a combination of a new trend in collecting and curating massive amounts of data, along with widespread cloud usage, is opening to the doors to more platforms and applications for artificial intelligence in enterprise and consumer markets. Continue reading Future of Artificial Intelligence for Enterprise and Consumers

Facebook was the top app this year based on the average number of unique users, according to Nielsen. Facebook has more than 126 million unique users each month. Video powerhouse YouTube followed with 97 million unique users. Meanwhile, Facebook Messenger is the fastest growing app with a 31 percent increase in users since last year. More than 96 million unique users are using the Facebook Messenger app to chat each month; it is the third most popular app of the year. Continue reading Facebook, YouTube and Messenger the Top Apps for 2015

Google already offers information on music, TV and movies, but with a new update, Google search will offer more structure to a broader range of information, including recommendations on songs, TV shows, movies and more. For example, a search for a singer will produce tabs on her songs, albums, upcoming events, and a link to listen to her music on YouTube, Spotify, Google Play Music and iHeartRadio. The update is now available to mobile users on Android phones and tablets, and will be available for iOS soon. Continue reading Google Hones Mobile Search with More Music, TV, Movie Info