Google Unveils Web Vitals, its Metric Tool for Web Developers

Google introduced Web Vitals, an initiative providing performance and user-experience metrics aimed at web developers and website owners. Google has described it as “essential to delivering a great user experience on the web.” Web Vitals is just one of the tools that Google has offered over the years to help developers, advertisers and business owners improve the user experience of their websites. All those tools, however, have become an information overload that confuses its target demographic. Continue reading Google Unveils Web Vitals, its Metric Tool for Web Developers

Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

In Q1 2020, YouTube reported $4.04 billion in ad revenue, up 33 percent from 2019. Last year, YouTube earned $15.15 billion in ad revenue, up 36 percent. Its parent company Alphabet — which first broke out numbers for YouTube in Q4 2019 — generated $41.16 billion in revenue, a 13 percent year-over-year growth, with an adjusted net income of $6.84 billion or $9.87 per share. Those figures exceeded analyst expectations for revenue of $40.38 billion, but missed its EPS of $10.33; shares rose 8+ percent in after-hours trading. Continue reading Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

Google Aims to Make Life Easier While We’re Stuck at Home

Google Search has been offering personalized movie and TV recommendations since last fall. Now it is adding a new Watchlist tab that enables mobile users to easily track and save desired content. In addition, to help Android TV users navigate news and entertainment as we spend more time sheltering at home, Google has introduced three new rows of content from YouTube on the home screen: COVID-19 News, Stay Home #WithMe videos, and ad-supported free movies from YouTube. These new features are among a larger set of announcements made by the company this week. Continue reading Google Aims to Make Life Easier While We’re Stuck at Home

Latest Google Feature Provides Shortcut to Video Highlights

Google introduced Key Moments, a feature that enables users to find shortcuts to video highlights. A search for a how-to video, for example, will bring up links that creators have time-stamped. According to Google, the feature will also make video easier to find for people using screen-reading software to navigate the Internet. Key Moments will first appear in English for YouTube videos time-stamped by the creators. It is limited to a small number of creators but those interested can sign up for early access. Continue reading Latest Google Feature Provides Shortcut to Video Highlights

Google Updates Algorithm, Guidelines to Aid Original Stories

Publishers complain that their news scoops, when posted online, are quickly nabbed and recycled by other publications, leading to a loss in traffic. To stem the flow, Google made changes to its algorithm and its guidelines to favor original reporting. Google vice president of news Richard Gingras said that the company would make it easier for readers to “find the story that started it all.” He later added that the shift also benefited Google Search and Google News in its efforts to “retain the trust of [its] users.”

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Study: Google Earned $4.7 Billion From U.S. News in 2018

According to a study by the News Media Alliance, Google earned $4.7 billion last year from the work of news publishers via the company’s search and Google News services (and the estimate is considered conservative since it does not include the value of personal data that Google collects on readers when they click on an article). The estimate is close to the $5.1 billion from digital advertising the entire U.S. news industry generated in 2018. The News Media Alliance is a trade association that represents more than 2,000 newspapers in North America. Its president and CEO David Chavern says journalists deserve a share of the $4.7 billion. Continue reading Study: Google Earned $4.7 Billion From U.S. News in 2018

India Reportedly Launches Antitrust Investigation of Google

Sources informed Reuters that the Competition Commission of India (CCI) has ordered an antitrust investigation into Google for allegedly using the popularity of its Android operating system to block competitors. CCI began evaluating the complaint in 2018, and by April of this year reportedly determined that there was enough merit to launch a full investigation. A similar case played out in Europe last year, which resulted in a $5 billion fine against Google. In that case, the EU determined that Google had violated antitrust rules by forcing Android phone manufacturers to pre-install the Google search app and Chrome Web browser, providing the Google Play Store with an unfair advantage. Continue reading India Reportedly Launches Antitrust Investigation of Google

EU Parliament Passes Laws That Impact Online Companies

The European Parliament voted to fine Internet platforms such as Facebook, Google and Twitter up to 4 percent of their annual global turnover if they do not remove extremist content within one hour of authorities’ request to do so. The vote was 308 to 204, with 70 abstentions. The European Parliament also approved a platform-to-business (P2B) law proposed by the European Commission in April 2018. The P2B law forces Amazon and Google to reveal how they rank products and Facebook and others to be more transparent. Continue reading EU Parliament Passes Laws That Impact Online Companies

Google Fined $5 Billion by European Union in Antitrust Case

Google has been fined a record $5.06 billion by the European Union for antitrust violations. The tech giant is accused of abusing the market dominance of its Internet search services and Android mobile operating system. The record fine underlines how European regulators are pushing for more control in today’s digital economy. Google has 90 days to comply and pay the EU fine, or face penalties of up to 5 percent of parent company Alphabet’s daily worldwide revenues (Alphabet earned more than $9 billion in profit for Q1; Google’s net profit for 2017 was $12.62 billion). Google already announced it plans to appeal the ruling; the case could potentially last years. Continue reading Google Fined $5 Billion by European Union in Antitrust Case

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

Amazon Stops Purchasing Competitive Google Shopping Ads

Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads

Upgraded Google Lens to Be Featured in Top Android Phones

During this week’s Google I/O conference, the importance of Google Lens to chief executive Sundar Pichai’s AI-first strategy became apparent. Google Lens combines computer vision and natural language processing with Google Search, for a solution aimed at consumers. Lens, described as “Google’s engine for seeing, understanding, and augmenting the real world,” resides in the camera viewfinder of Assistant and, soon, its top-end Android smartphones. Lens recognizes people, animals, objects, environments and text. Continue reading Upgraded Google Lens to Be Featured in Top Android Phones

Google Initiates Rollout of its Mobile-First Indexing of the Web

After a year and a half of testing, Google is rolling out its mobile-first indexing of the web. According to TechCrunch, Google first detailed its plan in 2016, aiming to “change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of a website’s content to index its pages, as well as to understand its structured data and to show snippets from the site in the Google search results.” The move caters to Google Search users, the majority of whom search via mobile devices.

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Google’s New Shopping Actions Aid Competition with Amazon

Google recently launched Shopping Actions, a new program to help retailers compete with Amazon, the world’s largest online retailer. The program allows companies to list “products across Google Search, in its Google Express shopping service, and in the Google Assistant app for smartphones and on smart speakers, like the Google Home,” reports TechCrunch. It offers a universal cart no matter what device shoppers are using and Google earns money via a pay-per-sale model. The program is now open to any retailer in the U.S.

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Google Fends Off Facebook Threat with Local Search Feature

Although Google+ might be considered a failed experiment in creating a social network, it still came in No. 1 in the 2017 American Customer Satisfaction Index, meaning some people still find it useful. Most brands have moved from Google+ to other social media platforms with bigger audiences, but Google didn’t give up, introducing Google My Business in 2014. The service, which allows businesses to manage how information about them appears in a search, is poised to go big with Google Posts. It could also help fend off Facebook as a competitor in search and advertising revenue. Continue reading Google Fends Off Facebook Threat with Local Search Feature

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