The Huffington Post announced plans to expand its video capabilities with a new 24-hour online video network called HuffPost 24. The announcement arrived just days after Verizon closed its $4.4 billion acquisition of Huffington Post parent company AOL. The network’s range of programming will be made available via apps, the HuffPost website, OTT platforms and as VOD. HuffPost Films and HuffPost TV divisions will also be established to produce content for the new network and beyond. Video GM Nathan Brown is currently hiring as part of the the new initiatives. Continue reading HuffPost Announces Online Video Network, Film and TV Units

Liu Chunning, president of Alibaba’s Digital Entertainment arm, announced that the Chinese e-commerce giant is planning to launch a new subscription video service in two months called Tmall Box Office (TBO). “We aim to become [the equivalent of] HBO and Netflix in the U.S.,” he said during the Shanghai International Film Festival. The service will stream local movies and TV shows, imported content and original programming produced by Alibaba. The service will be available on Alibaba’s smart TVs and OTT box. Continue reading TBO: Alibaba Announces Plans for Subscription Video Service

In an effort to reduce movie piracy, Microsoft is working alongside chip manufacturers such as Qualcommn, AMD, Nvidia and Intel to develop a technology for the PC that monitors and protects select HD content from being illegally copied. The technology, which Microsoft is calling PlayReady 3.0, will be available for PC owners running on Windows 10. Microsoft wants to ensure that PlayReady 3.0 can serve as a reliable and safe way for movie viewers to stream high-quality, 4K content on their PCs.  Continue reading PlayReady: Microsoft and Chipmakers Plan to Reduce Piracy

Five film companies are forming an antipiracy coalition called the Internet Security Task Force with plans to mobilize small businesses in the gaming, music, software, film and TV industries against online theft of intellectual property. The alliance — comprised of Bloom, FilmNation Entertainment, Millennium, Sierra/Affinity and Voltage Pictures — is considering a range of initiatives, including the launch of a media campaign, more political lobbying efforts, and placing pressure on companies that advertise on pirate websites. Continue reading Film Executives Form Alliance in Effort to Combat Online Piracy

A survey by RBC Capital Markets found that consumers are not willing to pay any more than they already do to stream a movie on opening weekend. Eighty-seven percent of consumers will not pay more than $10 to stream a movie on the same day it is released in theaters. That’s bad news for Hollywood studios that are trying to make more money with same-day video-on-demand releases. Most of the survey respondents also said that a VOD release would have no effect on their choice to go to theaters. Continue reading Survey Says Viewers Won’t Pay More Than $10 to Stream Movie

With a few exceptions, the use of commercial drones in the U.S. remains an illegal practice. Of more than 750 requests, the Federal Aviation Administration has exempted only 48 companies from the nationwide ban. For those exempted, the use of drones is often delayed by a policy that requires companies to receive government approval before using a drone on every new project. This policy may soon cease to exist, as sources report the FAA has planned to waive the policy for some time now. Continue reading FAA Reportedly Has Plans to Adjust Commercial Drone Policy

The 2015 South by Southwest (SXSW) Music, Film and Interactive Festival — which runs March 13-22 in Austin, Texas — plans to employ the latest beacon technology to help attendees navigate the sprawling event this time around. SXSW has partnered with Eventbase to install 1,000 Apple iBeacons that will deliver location-based information about who else is nearby and what acts are performing nearby. These Bluetooth-enabled devices send the information to the 2015 SXSW Go app. Continue reading SXSW Will Use Beacon Technology to Push Festival Information

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post

The Hollywood Post Alliance has announced the final schedule for the 2015 HPA Tech Retreat, February 9-13 in Indian Wells, California. The Tech Retreat is a gathering where engineering, tech and strategic business leaders join top creative talent to explore and debate the most compelling topics facing the media and entertainment industry today. This year’s event will feature more than 45 sessions, 75 breakfast roundtables, 100 speakers and 30 new product demos. Pre-conference registration closes Monday, February 2. Continue reading 2015 HPA Tech Retreat Unveils Expanded Session Schedule

Oculus VR is expanding its focus from video games to virtual reality films. The Facebook-owned Oculus has created a new in-house movie studio called Story Studio to create films and find the best practices for VR storytelling. The new content created by Story Studio intends to help attract more users to the Oculus Rift headset, while also encouraging other filmmakers to make similar VR films. Story Studio’s first work is a short film called “Lost,” which debuted at the Sundance Film Festival. Continue reading Oculus Launches Movie Studio to Make Content for its Headset

Virtual reality is poised as the next revolution in storytelling, and the creators of VR content are not picking the easy stories. For example, Vice News is using VR to cover the New York Million March, a demonstration in which 25,000 people protested police violence. The United Nations’ campaign to raise awareness of vulnerable communities includes a VR film that follows the plight of 12-year-old Syrian refugee. Both the news report and the film are available on the VRSE platform, which makes such stories readily accessible.  Continue reading New VR Content Shows the Future of News and Documentaries

Theater chain AMC has partnered with MoviePass, a company that charges moviegoers a subscription fee to attend movie screenings at participating theaters (up to one film per day for a monthly fee). Subscribers will have the option to pay $35 for standard screenings or a $45 premium fee for access to IMAX and 3D features. AMC announced the partnership with MoviePass shortly after reports from Nielsen showed that attendance for young moviegoers continued to drop this year.  Continue reading AMC Teams with MoviePass to Get Millennials Back in Theaters

Fox Searchlight has produced a virtual reality experience to promote the film “Wild” starring Reese Witherspoon. The three-minute, 360-degree sequence features Witherspoon as her character in the film as she takes a break from a hike in the woods. Fox Searchlight is planning on showing “Wild – The Experience” at the Consumer Electronics Show and the Sundance Film Festival next month. The immersive experience is compatible with Samsung’s Gear VR. Continue reading Reese Witherspoon Stars in ‘Wild’ Experience for the Gear VR

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects