Hulu Joins the Streaming Competition in Offering 4K Video

After removing it in 2018, Hulu once again has 4K content available via its service. This time around, 4K content can be accessed through Xbox One devices (Hulu will soon add 4K support for Amazon Fire TV, LG webOS and others). Formerly, Hulu had only made 4K content available via Apple TV 4K and Chromecast Ultra, and the content selection had been somewhat limited compared to rivals like Netflix and Amazon Prime. Now, Hulu has more original content under its belt to offer in 4K, including hits like “The Handmaid’s Tale,” “The First,” “Castle Rock,” and others. 

In fact, most of Hulu’s originals are now “available in 4K, and stream at 16 Mbps,” according to the company’s FAQ, reports TechCrunch

“Netflix, by comparison, has a much larger library, thanks in part to its more sizable investment in original programming, which it has increasingly shot in 4K over the past few years. Amazon Prime Video also includes its own originals in 4K and around 50 other licensed films,” explains TechCrunch

Accessing Netflix’s 4K library costs more, though, requiring a $15.99/month Premium plan. On the flip side, accessing Hulu’s 4K selection does not require an upgrade. Other services — including iTunes, Google Play Movies & TV, Vudu, YouTube and FandangoNOW— offer 4K content as well.

New and upcoming streaming platforms like Apple TV+ will release originals in 4K HDR and Dolby Atmos, reports TechCrunch, and Disney+ is promising 4K content at no added cost. 

“Hulu’s lack of attention to 4K hasn’t stalled its growth, however. In fact, Hulu’s subscriber growth in the U.S. has been steadily climbing, reaching 28 million earlier this year, up 12 percent from the end of 2018. And with a Disney+ bundle deal now in the works, Hulu is set to grow even faster in the near future,” according to TechCrunch.

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