Hulu Positioned to Become Most Serious Netflix Competitor

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Following the announcement that Netflix would be raising its subscription prices to help finance more original programming, Hulu is heading in the opposite direction to lure more streaming customers. The $7.99 per month cost of Hulu’s service will drop to $5.99 monthly. This new price could attract Netflix customers who are considering whether to cancel or downgrade their current Netflix subscriptions following the new price increase. Although the numbers widely vary, several recent surveys suggest that some Netflix subscribers are now considering a change. Continue reading Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Hulu Draws 800,000+ Subscribers to its New Live TV Service

In an interview with CNBC, Hulu CEO Randy Freer revealed that his company’s $40 per month Internet streaming service, Hulu with Live TV, which launched a little more than one year ago, has surpassed 800,000 subscribers. Dish Network’s Sling TV reached 2.3 million customers at the end of Q1, and AT&T’s DirecTV Now has about 1.46 million subscribers. Other competitors in this space include Google’s YouTube TV, PlayStation Vue from Sony, and the sports-focused fuboTV. In total, Hulu has more than 20 million paying customers (half subscribe to the ad-free $11.99 monthly package). Continue reading Hulu Draws 800,000+ Subscribers to its New Live TV Service

Audible and Amazon Continue to Dominate Audiobook Market

Audiobook sellers like Amazon-owned Audible are competing for the ears, not eyes, of book lovers. And they’re showing promise. In 2016, audiobook sales climbed to $2.1 billion, representing an 18 percent jump from the previous year (the format experienced a 26.2 percent sales increase during the first three quarters of 2017). Audible represents about 41 percent of all audiobook sales, and when paired with Amazon, which sells audiobooks directly through its website, the two make up more than half of the market. Audible’s library includes 400,000 titles and its annual subscriber growth is in the double digits.

Continue reading Audible and Amazon Continue to Dominate Audiobook Market

At CES 2018, Hulu Touts Its Content and Subscription Growth

At CES 2018, Hulu made a splash promoting its growing subscriber base and productions. The company also made a point of saying that Netflix’s plan to spend $8 billion on content this year, a number much mentioned at CES, is no great shakes. That’s because Hulu, which is owned by Comcast NBCUniversal, Disney/ABC, 21st Century Fox and minority investor Time Warner, which owns HBO and CNN, has access to $20 billion to $30 billion worth of content. The company recently won an Emmy for “The Handmaid’s Tale.” Continue reading At CES 2018, Hulu Touts Its Content and Subscription Growth

Focusing on Original Content, Netflix Plans 80 Films for 2018

Netflix will spend between $7 billion and $8 billion on content in 2018, from up about $6 billion in 2017. The company added 5.3 million subscribers this quarter and revenue of almost $3 billion, a 30 percent increase from the same quarter last year. Its net income also rose to $130 million, compared to last year’s Q3 total of $52 million, but not as much as the $143 million that Wall Street predicted. With 104 million paid subscribers, Netflix has seen the majority of its Q3 growth come from international markets. The company is planning a major push into original movies next year. Continue reading Focusing on Original Content, Netflix Plans 80 Films for 2018

Netflix Bets Subscribers Are Willing to Pay More for Streaming

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

Hulu Has a Big Emmy Night Thanks to ‘The Handmaid’s Tale’

Hulu had a breakthrough Emmy year, taking home five awards last night in addition to the three Creative Arts Emmys it won last week. “The Handmaid’s Tale” was awarded the Outstanding Drama Series Emmy, marking the first time any streaming offering has won for the category. In addition to best drama, “The Handmaid’s Tale” earned several additional wins: Elisabeth Moss took home Outstanding Lead Actress in a Drama Series, Ann Dowd was awarded for Outstanding Supporting Actress in a Drama, Reed Morano earned the Outstanding Directing award, Bruce Miller won the Best Writing Emmy, and Alexis Bledel was recognized as Outstanding Guest Actress. Continue reading Hulu Has a Big Emmy Night Thanks to ‘The Handmaid’s Tale’

Bezos Tasks Amazon Studios to Make Hit With Global Appeal

Amazon Studios has shifted strategy. Reportedly, Amazon chief executive Jeff Bezos has mandated Studio chief Roy Price with finding a hit as big and buzzy as “Game of Thrones.” With that focus in mind, Amazon Studios nixed a second season for “Z: The Beginning of Everything” and greenlit five new projects, including “Tong Wars,” a period drama from Paul Attanasio and Wong Kar-wai; a comedy starring Fred Armisen and Maya Rudolph; two comedy pilots; and a comic book adaptation produced by Seth Rogen. Continue reading Bezos Tasks Amazon Studios to Make Hit With Global Appeal

Majority of Consumers Have Access to Internet Video via TV

The latest eMarketer forecast suggests that adults in the U.S. will interact with media over 12 hours per day this year, due to increases in digital usage and media multitasking. However, while 56 percent of Americans now have the ability to view online video via their TV sets, most are still watching traditional TV the majority of the time. According to the Interactive Advertising Bureau (IAB), there has been a 20 percent jump since 2015 in the number of consumers who can access Internet video directly through their TV or a device like Chromecast, but 39 percent of the time people are watching broadcast TV compared to 24 percent of the time when they are streaming content. Continue reading Majority of Consumers Have Access to Internet Video via TV

Early Reviews Largely Positive for Hulu’s New Live TV Service

Hulu’s Live TV has rolled out in beta, offering more than 50 channels for just under $40 per month. What makes Hulu stand out from competing services is that it now offers a combination of streaming video plus live television. Among its live content, Hulu offers the four major broadcast networks, ESPN, HGTV and an array of news and animation content. Original content includes “The Handmaid’s Tale” and the service also boasts day-after TV shows and B-list movies, all melded into a single library. Continue reading Early Reviews Largely Positive for Hulu’s New Live TV Service