By
Rob ScottJune 26, 2013
According to a new study from social video tech firm Unruly Media, six-second Vine videos have experienced a massive popularity spike. The study indicates that nine videos are being posted to Twitter every second, up from five per second in April. The new numbers arrive shortly after Facebook’s Instagram announced the launch of its own short video service. Some have speculated that the move could impact Vine, which is owned by Twitter. Continue reading Vine Videos Shared via Twitter Nearly Double in Two Months
By
Rob ScottJune 24, 2013
Facebook has been quietly working on a service called Reader that could essentially become a newspaper for mobile devices, according to inside sources. The service, which has reportedly been in development for more than a year, displays content from the social network’s users and publishers in a new visual format designed specifically for smartphones and tablets. Recent versions have been similar to mobile news aggregator Flipboard. Continue reading Facebook Targets News Aggregation in Latest Mobile Effort
By
Rob ScottJune 21, 2013
Earlier this week we reported that Facebook had scheduled a press event for Thursday, and if rumors were true, the company was expected to unveil a video service similar to Twitter’s Vine for its photo-sharing app Instagram. It’s now official. The popular Facebook-owned app features a new video-sharing tool that allows users to shoot and share 15-second clips (possibly ideal for advertising), choose from 13 video filters and create a cover photo. Continue reading Facebook Confirms Rumors, Unveils Instagram Video Tool
By
Rob ScottJune 21, 2013
Social TV startup Zeebox has unveiled an update that includes automatic content recognition (ACR) functionality for its companion app. Users can now have their mobile devices listen to what’s playing on the television and the ACR feature will help them share their TV viewing or deliver related information about the programming. Zeebox says the app can recognize shows up to seven days after they air, so it will also recognize content saved on DVRs. Continue reading Social TV: Zeebox Offers Automatic Content Recognition
By
Rob ScottJune 19, 2013
Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies
By
Rob ScottJune 19, 2013
Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience
By
Rob ScottJune 18, 2013
If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?
By
Rob ScottJune 17, 2013
Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads. Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags
By
Rob ScottJune 14, 2013
Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise
By
Rob ScottJune 12, 2013
Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion
According to a secret document obtained by The Washington Post, the National Security Agency and the FBI are accessing the central servers of nine U.S. Internet companies through a program code-named PRISM. The agencies are reportedly tracking chats, images, emails, documents and connection logs that assist analysts in identifying foreign threats. The federal government defends the program, while some civil liberties proponents are skeptical. Continue reading Government Defends NSA Program that Collects Phone Data
Software firm Youtoo Technologies announced that it has integrated its interactive video technology into “OK! TV,” a nationally syndicated half-hour news and entertainment magazine show co-produced by American Media and Unconventional Partners that will debut on September 9. Integrating Youtoo’s technology will enable the audience to directly interact with the show through online video and social and mobile apps. Continue reading Pop Culture and Lifestyle Show to Feature Viewer Interaction
It’s that time of year again. Internet analyst Mary Meeker, general partner at venture capital firm Kleiner Perkins Caufield & Byers, presented her annual Internet Trends report in California yesterday. Speaking at the D: All Things Digital conference in Rancho Palos Verdes, Meeker noted there are now 2.4 billion worldwide Internet users. Mobile usage is rapidly expanding, while the Internet is becoming more social and content rich. In the future we should anticipate wearable computing devices, connected cars, drones and other new platforms. Continue reading D11 Conference: Mary Meeker Presents Internet Trends Report
At the D: All Things Digital conference in California yesterday, Facebook COO Sheryl Sandberg suggested it would take time to get Facebook Home on track. While acknowledging problems with Facebook’s new Android application, she remains optimistic about the company’s vision for a mobile experience. She stated that “Facebook Home is version one of a very large transformation” and suggested that progress is “going to be a long road.” Continue reading D11 Conference: Facebook COO Discusses New Android App
According to Cisco’s new Visual Networking Index (VNI) forecast, online video is growing faster than any other type of consumer service, and within four years online video services will be more popular than social networks such as Facebook and Twitter. The report predicts that by 2017 there will be 3.6 billion global Internet users and 19 billion global networked devices. Additionally, the average broadband speed will increase by a factor of 3.5 to 39 Mbps. Continue reading Cisco Says Online Video to Outpace Social Networks by 2017