Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

Warner Bros. exec Wendy Aylsworth has been selected by the Inter-Society for the Enhancement of Cinema Presentation to receive the prestigious Ken Mason Award, which recognizes those who have “made outstanding long-term contributions leading to the overall improvement of the motion picture experience.” Aylsworth, SVP of Technology for Warner Bros. Technical Operations, has been instrumental in steering industry standards for Digital Cinema. She will receive the award at an April 21st ceremony during CinemaCon in Las Vegas. Continue reading Wendy Aylsworth of Warner Bros. to Receive Ken Mason Award

Videos from the second session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The 4 new videos focus on media transport and security with presentations by Equinix on Just in Time On Demand Production Infrastructure; Dolby on Global Media Exchange and the Work of the ETC; Sohonet on Rapid, Secure Workflows; and Independent Security Evaluators on Hackers, Attack Anatomy & Security Trends. Continue reading vNab: Conference Videos Focus on Transport and Security

Videos from the opening session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The Virtual Conference, recorded at YouTube Space LA on March 2, 3 & 4, featured 35 presenters and provided a forum for a deeper discussion of M&E (Media & Entertainment) and the Cloud. The entire program will be posted in advance of NAB in April to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading First Videos from ETC’s vNAB Cloud Conference Now Online

We recently reported that HTC partnered with Seattle-based gaming company Valve to develop Vive, a new VR headset with plans to compete with the Oculus Rift and Sony Morpheus. Valve is the developer behind Steam, the social platform for distributing and managing games. The Vive headset was unveiled at last week’s Game Developers Conference in San Francisco, and is already generating positive reviews for its tech advances, including low latency and a fast refresh rate that reduces the incidence of “Sim Sickness.” Continue reading Vive VR Headset Unveiled at Game Developers Conference

The Entertainment Technology Center @ USC will host a 3-day Virtual NAB Cloud Conference, featuring more than 35 speakers, panelists and keynotes, on March 2, 3 & 4 at the YouTube Space LA. A very limited number of seats are still available. The conference is an extension of the Media Management in the Cloud track that ETC leads at the NAB Show and provides a forum for a deeper discussion of Media & Entertainment and the Cloud. The entire program will be recorded and videos will be posted on the ETC YouTube channel in advance of NAB to provide a lasting repository of perspectives and experiences in this rapidly evolving sector. Continue reading ETC@USC to Host 3-Day Virtual NAB Cloud Conference in LA

Erik Weaver of the Entertainment Technology Center (ETC@USC) moderated an HPA Tech Retreat panel on “Cloud Demystified: Understanding the Coming Transformation from File- to Network-Based Workflow.” Panelists included DigitalFilm Tree’s Guillaume Aubuchon and Dolby Laboratories’ Christine Thomas. Weaver described ETC’s Project Cloud, which brings together media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes. Continue reading HPA Tech Retreat: Next-Gen Cloud and Production Workflows

LG is the latest company to introduce a portable virtual reality headset. The ‘VR for G3’ is a simple plastic headset, which will be given to new buyers of the LG G3 smartphone for free. The headset’s design models that of Google Cardboard. While powered using LG’s smartphone, the headset uses Google Cardboard software and other readily available VR experiences on the Google Play Store (a VR game will be included as a promo). There has been no mention of whether the headset will be independently sold.   Continue reading LG Introduces Virtual Reality Headset That Works with the G3

The Internet of Things is only meaningful when it really encompasses everything. This was the key refrain throughout the CES keynote panel “Fast Innovation: Disrupt or be Disrupted” featuring John Chambers, Cisco chairman and CEO, Neil Smit, president and CEO of Comcast Cable and Werner Struth, member, board of management, Robert Bosch GmbH. David Kirkpatrick, founder, host and CEO of Techonomy moderated the discussion on the evolution of the connections between people, data, business and innovation. Continue reading CES Panel: The Internet of Everything and Full Participation

The Consumer Electronics Association raised the curtain on the 2015 International CES Sunday afternoon with media-only presentations on Trends to Watch this year and a comprehensive briefing on the State of the Consumer Tech Industry. Shawn Dubravac, CEA’s chief economist, shared business trends, market forces and consumer dynamics behind the technology on display at the 2015 CES. Steve Koenig, CEA’s director of industry analysis, said consumer tech spending for 2014 is estimated at $1.024 trillion. Continue reading CES Kick-Off: The Magnificent Seven and a Trillion Dollar Year

CES 2014 introduced a compelling array of new concepts and prototypes for next generation electronics, technology and consumer entertainment devices. This year, as the ETC@USC gears up for the January 6-9 confab in Las Vegas, our reporters anticipate delivery on many of the promises made last winter and expect to see a collection of innovative products and services — from UHD and VR to the Internet of Everything — on display across the show’s more than 2 million square feet of exhibit space. Continue reading 2015 International CES: ETC Anticipates ‘Year of the Product’

Idaho-based Rohinni is aiming to reinvent ultrathin LED lighting with its Lightpaper technology, which essentially prints lighting and applies it to almost any surface. Lightpaper mixes ink and tiny LEDs and then prints them on a conductive layer, which is positioned between two other layers and sealed. When current runs through the tiny diodes (about the size of a blood cell), they light up. Rohinni envisions the tech being used for everything from illuminated logos on CE devices to vehicle headlights. Continue reading Rohinni Develops Printable Lighting with Ultrathin Lightpaper

ETC@USC begins its coverage of the 2015 International CES with a special Entertainment Technology Roundtable featuring Dr. Shawn DuBravac, chief economist and senior director of research for the Consumer Electronics Association, on December 4 at the ETC quarterly meeting at Paramount Pictures Studios. DuBravac is expected to highlight leading CE trends and innovations and preview indicators from his State of the Industry Report, the traditional kick-off of CES media briefings. Continue reading CES 2015: CEA’s Shawn DuBravac to Brief ETC December 4

Cisco announced last week that the Internet requires a greater amount of control, and companies will work with governments to make that happen. Cisco and its partners have been developing the “Intercloud,” a proposed network designed to enable the next generation of standardized cloud applications by offering high performance, improved security and more control. The network intends to help companies comply with regulations involving the data that moves within their borders. Continue reading Cisco’s Intercloud and the Argument for More Internet Control

The Entertainment Merchants Association will hold its Digital Media Pipeline on October 8 at the Skirball Cultural Center in Los Angeles. Celebrating its sixth year, Digital Media Pipeline is a one-day B2B event that brings together thought leaders to discuss digital delivery of home entertainment. ETC’s Phil Lelyveld will be a featured speaker as part of a next-gen technology panel. ETC community members are invited to attend the conference at the discounted EMA member price of $295. Continue reading EMA to Hold Sixth Annual Digital Media Pipeline Next Week